How you can beat perfectionism as a creative entrepreneur
Fenton Jagdeo, Beauty Business Essentials contributor, understands the highs and lows of launching a business. Read Fenton’s tips on how a creative entrepreneur can follow through.
How Covid-19 Reshaped Trends in The Hospitality Industry
Examining the pandemic’s influence on hospitality, tourism, and travel
How to Become a Footwear Buyer
Footwear Buyers are responsible for the sales forecasting and buying for sneakers for men, women, or kid’s categories.
How To Become A Women’s Footwear Designer
Women’s Footwear Designers build innovative sneaker designs that advance the product aesthetic and performance for the women’s consumer markets.
Yellowbrick Highlights Student Entrepreneurs for Asian Americans and Pacific Islanders Month
The Yellowbrick student community is a great place to find new entrepreneurs and budding talent. Our diverse community is a solid blend of students looking to find their place in a career that they love and others who are looking to grow their skillset. Yellowbrick programs are designed to give students the foundation they need to start building towards a career or business opportunity they are passionate about.
In honor of Asian American and Pacific Islander Heritage Month, we are highlighting and amplifying the websites and businesses of our AAPI student community. We’ve created a space to highlight some of the businesses that were founded by all of the students in our courses. These businesses offer everything from t-shirts to hoodies to recording studios to travel planning services.
Please take the time to visit the page and take a look at what some of these brands have to offer. Click here ——> main student businesses to check out some of the brands. We will be adding to the page as the year progresses. Be sure to check back in from time to time.
“So I Could…” | Selina Hilliard
Name: Selina Hilliard | Instagram: @saleenasss
Course: Fundamentals of Global Sports Management
I enrolled in the Fundamentals of Global Sports Management course so I could…
show my commitment to staying up to date in the ever-changing sports industry.
How did the course prepare you for working in the sports industry?
This course has prepared me tremendously. I obtained a Bachelor of Business in 2015, so taking this course now has helped me stay up to date on what’s going on in the sports industry and how things are changing/expanding.
How did the partnership with NYU for Fundamentals of Global Sports Management affect your choice to take the program?
It affected my decision a lot. To know that I would be learning from professionals from such a prestigious institution made me intrigued, and ultimately choose this program.
What is your biggest takeaway from this program?
My biggest takeaway from this program would have to be the new area of sports analytics and how it is affecting the sports world.
Why did you think the course was right for you when you enrolled?
I thought this course was right for me because I knew it would help me level out the playing field when applying for sports positions. I have some experience in the sports industry but don’t have a Master’s in any sports program. I felt like this course was a great supplement to my bachelor of business.
What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The marketing campaign assignment stuck out to me the most because it is something I actually want to do in my career. Making marketing campaigns is my career goal at the moment, so being able to get practice with that was amazing!
What would you say to a friend about Fundamentals of Global Sports Management?
Fundamentals of Global Sports Management was a great course that allowed me to dig deeper into my passion, at my own pace.
Interview Tips and Tricks To Landing Your Dream Job
Press Play Above for the Full Webinar Recap
Going into an interview for your dream job can be nerve-wracking. Many people apply, the chosen are few and there can only be one person in the top spot. We’ve all been there and realize that things would be much easier if we had some inside tips on how to ace an interview. Izzy Lugo, Founder and host of Strange on Purpose podcast, had an up close and personal conversation with some hiring staff members from the global footwear brand adidas. The webinar, How To Get a Sneaker Brand’s Hiring Manager to Notice You, was packed full of free game for you.
Izzy was joined by Nick Ziemer (Manager Digital Technology –Footwear, adidas), Bernadette Little (Designer on Global Brand Design, adidas), and Collin Lashway (University Recruiter, adidas). They talked about what it’s like to work at adidas and what the hiring process is like. They gave ve attendees an inside look at what hiring managers are looking for and what you can do to make yourself stand out as a candidate for the position you are interviewing for. Check out some of their points below:
- Myth: The only job in the sneaker industry is sneaker design.
- Truth: “The 3 panelists on this webinar are a great representation of the different jobs available in the sneaker industry. There was a Manager of Digital Technology, a Designer on Global Brand, and a University Recruiter, all adidas employees.”
- Myth: Internships are so hard to get.
- Truth: “Networking plays a major role in landing internships and even full-time jobs in the sneaker industry.”
- Question: What makes a resume stand out?
- Answer: “There’s not one way to do a resume well but a lot of ways to do it wrong.”
- Question: What makes a portfolio stand out?
- Answer: “Portfolios can show passion and desire through projects to help applicants tell their authentic story. Authenticity is key to standing out.”
- Question: What is it like being a Black/Brown person in the industry
- Answer: “A young Black/Brown person coming into the sneaker industry now is definitely going to be minoritized but the conversations around diversity are being had. I find myself being the only woman in the conversation and the only Black woman in the conversations, at times.”
If you want to hear their complete answers and get all the gems, the full webinar replay for How To Get a Sneaker Brand’s Hiring Manager to Notice You is now available here.
About Izzy Lugo III:
Izzy Lugo III is the Founder and Host of the Strange on Purpose Podcast. The podcast tells the stories of professionals shattering the glass ceilings of culture and shows young professionals what happens when you are authentically you 100% of the time. In addition to the podcast, Izzy spends his time working with brands on content creation as has partnered with brands such as Columbia, UGG, and much more. Lugo has been previously selected as one of Wisconsin’s 25u25 and a Neighborhood Achiever by the Business Journals.
“So I Could…” Course Wrap-Up With Gaming & Esports Grad Un Emery Jo Scalliwag
Name: Un Emery Jo Scalliwag
Course: Gaming & Esports Industry Essentials
I enrolled in Gaming & Esports Industry Essentials so I could…
follow my passion of writing and acquire a job in the field of work I love
Where are you working now?
Teacher and Producer on Skillshare.
Why did you think the course was right for you when you enrolled?
It was an online course about my true passion: Video game development.
How did the course prepare you for working in the gaming and esports industry?
As a Non-Binary person with health issues, it prepared me for what I may expect in regards to possible bigotry, but also solutions and support. I think this is important if I want to pursue my passion. I appreciate the course being honest in this regard and not trying to hide the uglier side of the industry. It also showed me how complex game designing and the industry has become. Games are a labour of love, but always worth it.
How did the partnership with FIT for Gaming and Esports Industry Essentials affect your choice to take the program?
I wouldn’t say it really affected my choice, though I hope to use it for any extra help in getting a job in the industry.
What is your biggest takeaway from this program?
Learning the process and changes in the industry, as well as just how fundamental video games are in human history today.
What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The design document course. I used an old video game idea I had in my head for a while and put it on paper. It made me see that I could make it a reality. Now, I’m using the document to make the actual game!
What would you say to a friend about Gaming and Esports Industry Essentials?
That it’s worth looking into, even if someone may just plan on taking it to learn more about the industry.
Has your experience in Gaming and Esports Industry Essentials impacted your career at all yet, and if so, how?
I believe that it’s been a great help in me realizing that this IS where I want a career in. I’m an excellent writer and I love making the world a more fun place! I hope to use my experiences here to get the job I know I can get
“So I Could…” | Frances D. Barth
Name: Frances D. Barth Course: Film/TV Industry Essentials
In an engaging interview, Film/TV student Frances D. Barth shares insights into his transformative experience with the Film/TV Industry Essentials program as part of the #SoICould campaign. Discover how this course broadened his perspective on the film industry, equipped him for independent filmmaking, and opened doors to professional growth in marketing and distribution.
Q: I enrolled in Film/TV Essentials so I could…
A: Learn other aspects of the film industry that I was not aware of.
Q: Where are you working now?
A: In my studio.
Q: How did the course prepare you for working in the film and TV industry?
A: I’m an indy filmmaker and 75 years old-so I wasn’t focused on fitting into an industry, but to be better in all aspects of my filmmaking. Right away I understood I need to go back to my most recent film, Dreaming Tango, which has played many festivals but I need to further develop aspects of the press kit, marketing and attempt distribution past film festivals.
Q: How did the partnership with NYU for Film and TV Industry Essentials affect your choice to take the program?
A: It was the main reason I was interested.
Q: What is your biggest takeaway from this program?
A: I have a much better practical understanding of all aspects of filmmaking-especially regarding marketing and distribution and levels to aspire to professionally.
Q: What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
A: They all did-most of them were from the NYU school. Each offered really important information and concepts.
Q: What would you say to a friend about Film/TV Industry Essentials?
A: I think it’s great for someone who knows much of this already, but I would think intimidating for anyone who isn’t used to technology already.
Q: Why did you think the course was right for you when you enrolled?
A: I wanted a broadly scoped project on film/tv. I have taken many single CE classes and I thought this would be very helpful as I’m about to tackle a feature film.
If you’re passionate about the film industry and eager to explore new possibilities, we invite you to check out our Film/TV Industry Essentials course and feel free to check out our wide range of other exciting courses. Embrace the spirit of exploration and growth with Yellowbrick – your gateway to a world of endless opportunities.