How Strong Leaders Can Shape a Healthy Culture

Sports are capable of cultivating values, but just because they can do so doesn’t mean that they’re automatically going to. To happen, it requires the right kinds of support systems and the right kind of structure. And in a way, it all comes down to the coaches, who are some of the biggest influences in young people’s lives. They shouldn’t just be there to win games, because if that becomes the focus, then it’s no longer about leadership, honesty, integrity, and cooperation. Instead, it’s just about winning, and that leads to negative values, such as being willing to cheat or prioritizing winning at all costs, no matter what it takes to do so.

For example, how does a coach handle a situation or expect an athlete to operate, when there are competing values at stake? For instance, a team is down a couple of points near the end of a basketball game. A point guard goes on a fast break and plows into another player, and that player hits the ground painfully and starts writhing around in agony. And keep in mind, this might be a high-pressure game near the end of the season, where one more shot could be the difference between making it to the finals or not.

In that situation, what is the athlete going to do? Are you going to go for the shot? Are you going to stop, and make sure that your opponent is okay? What exactly is expected of you? Now, there isn’t necessarily a right or wrong answer there. However, the way that coaches approach that kind of situation with their athletes can be the difference between a kid who comes out of that game with a certain amount of integrity and respect for the people with whom they’re playing, and a kid who has just become obsessed with winning.

So, even at the youth level, the stakes in sports can be pretty high, and this can lead to amazing outcomes. It can lead to kids coming out of it not just being heroes from the game but also being really successful human beings in life. However, we also see a fair bit of corruption, and irresponsibility, and pain coming out of sports. And those are the cases in which the support systems aren’t set up the right way.

Sports can be an opportunity to develop camaraderie and relationships that last a lifetime, but they can also be a significant location for trauma and long-term abuse, and the line there may not be as clear as you think it is.

It’s pretty standard for organized sports teams to have hazing or some sort of induction ceremonies or events. For these, it’s one thing to have team-building exercises, but it’s another thing to degrade your rookies for no reason other than the fact that they’re new to the team and need to prove themselves.

So, to navigate that line between effective team-building exercises and the things that embarrass, degrade, and abuse people, it has to be overseen and navigated by strong leaders. Those leaders are the team captains and the coaches who decide and demonstrate that you can build a team and camaraderie in ways that don’t negatively influence the mental and physical health of the athletes and the team. Because at worst, some of these negative examples can lead to long-term injury, or even death of athletes who are forced to do horrible things, like hold their breath underwater, or sleep outside without clothes.

Fortunately, these types of immoral and unhealthy practices can be avoided, as long as you have strong leaders.

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How Sports Can Bridge Cultural and Social Differences

In sports management education, you may learn about how sports can affect social change. Currently, there are a lot of great programs out there that are really trying to make a difference in the world, and they’re using athletics as a hook to get people involved and helping with those social changes. For example, there are entities out there that use soccer as a way to get children participating in the sport, and then educate them on certain things.

It could also be to help communities in certain ways. Maybe they live in a very poor area and they don’t really have any opportunities. So, these programs go out and offer opportunities to kids who would never have a chance to play, and with that, they also give them some type of education or support in what they need.

One example of this is in India, where women historically have not been educated well on their own reproductive systems. And so, there are programs out there that offer soccer, and the girls show up and play. It works great as a hook because they want to come play soccer, and when they do, the program educates them on how to take care of themselves, what feminine hygiene is, about the organs that are involved in reproduction, and the things that they will go through as they transition into womanhood.

These programs are a great opportunity to, for one, change the way that culture sees women and reproduction, which has been a real problem. Athletics can also offer the girls an education in a way that they never would have had if they hadn’t participated in the soccer program.

There are many other examples out there that are about peace. For one, there are refugee programs, in camps where people have been transitioning into different cultures. And there’s a lot of culture shock that goes on. Some of them are living in camps. These people have been completely uprooted and taken into a new area. Sports offer them an opportunity to feel good about themselves, to give them a break and escape from their current situations. It can also start to bridge gaps.

We have a lot of culture clashes happening with all of the movements, and sports are a great way to bridge those gaps and allow people to have a common language. For example, we both may be from different areas, but we both play and enjoy soccer.

A result of this is that it really provides an opportunity to start having a conversation about differences and the culture shock that’s happening. It gives people something that they know, understand and can grow in. Sports programs and entities that are offering these kinds of solutions are really helping a lot of people in a lot of different ways.

Online sports management education is a convenient and effective way for anyone who’s interested to learn more about how athletics can bridge people’s differences and lots of other concepts relating to sports management and global sports issues.

How Technology Is Changing Sports

If we look at technology and global sports, one of the fascinating things is that we have technology that has actually enabled new sports, in new leagues. One example we can look at is the World Surf League. The World Surf League operates with waves on shores. So, how would technology impact that league?

Well, it’s interesting, because if you think about it, it’s dependent on local weather and surf conditions. As a result, it’s very difficult to schedule a surfing competition in advance with the same precision that a broadcaster would want, or that fans would want so they could know when to tune in and watch, or when to attend.

So, what we’ve got now with social media is that it allows the conditions to be monitored by the producers of the event, and it allows them to get the word out through social media to their fans. They can announce things like “in the next six hours, we’re going to run our surfing event”.

Because of the technology of social media, we’re able to have that sport. Furthermore, we can deliver that telecast directly to consumers in something we call over the top, by going direct on the internet to consumers who may subscribe to the World Surf League channel. So, this is an example of a league that would have a really hard time existing if not for modern technology. The technology allows you to engage your fan base on a real-time basis when the event is going to occur. And the event, of course, is dependent on local conditions in terms of surf, weather, etc.

This is a really good example of how technology didn’t just change a sport, but it actually made a sport possible. While new technologies are generally viewed by many people as a good thing, they don’t affect everyone equally. For example, if you think of the rights holders, and the broadcasters to professional sports leagues who are accustomed to telecasting through a television set, through cable or broadcast TV, the new technology isn’t necessarily a good thing to them.

What happens when fans who are constantly on the go are much more inclined to watch games on their smartphones, or on any other mobile device, including the iPad? These are some of the questions that have to be asked and examined as technology continues to evolve.

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How Sports Can Give People Common Ground

One thing you may learn about in sports management education, in relation to global sports, is how they can create common ground between people. These days, sports are being used in global diplomacy, because it allows us to go across cultural lines. It allows us to potentially move beyond conflict because it’s a common thing we can talk about.

Sports are a safe thing we can talk about, or participate in, for that matter. So, they really open the door for opportunities to talk. One really prominent example of this is what they call ping pong diplomacy.

China and the United States did not have very much contact, and in fact, they called it the red curtain, and we couldn’t seem to get beyond that. But, president Nixon was able to begin conversations with China through table tennis. The Chinese, of course, are incredibly gifted at table tennis. When the United States brought a team over to play with them, just that act of participating in something that both countries did enabled a new conversation to happen.

And so, while it was a really big event, and it was, to some degree, maybe a political stunt to do that, it did start the conversation. This shows that it really can, if done properly and strategically, begin conversations because we can find commonality. And that’s really the most important part when we talk about how we can get through barriers or how we can move beyond conflict.

It’s about finding commonality, and that is the starting point. Once you can find things to talk about in common, then potentially the more difficult things can be discussed a little bit differently.

The UN has a number of different programs for women and equality. They’ll use sports as a means to provide new opportunities, or just any opportunities for women, especially in developing areas. Again, they’ll engage with nonprofits, like The Power of Play, for example, out of Sweden, that give opportunities to participate in sport.

Other ways are just, again, trying to use sports as a hook to make people feel more comfortable, to educate them, to give them a sense of security with something that they know. In the case of refugees, they’re ripped out of their homes. They’ve lost everything that they know. They’re plopped into a new culture, and that’s a lot of change to endure, but they do know soccer.

Soccer is something that’s familiar to them, and it’s something that can, again, begin to bridge those gaps between new and old cultures and begin to help us see where commonalities lie. This allows us to begin to build an understanding, and hopefully, to change a life.

You can learn more about how global sports bring people together, in addition to all things related to sports management with online sports management education. All you need to get started is an internet connection, and a passion for learning and exploring new concepts.

How the Finance Industry Is Merging With Global Sports

A topic that comes up in sports management education is how finance ties in with the world of sports. There are a lot of roles that people in finance can play in sports, both from banking and sponsorships through banks and investment banking. So, financial services definitely fall under those categories. There are consulting companies as well. The large banks, the large consulting companies and the large accounting firms all play a role in advising franchises, owners, buyers and sellers in prospective purchases and sales of teams.

Entities that want to own sports interests do it for a variety of reasons. Corporations that own them find that it’s great production value. We’ve seen companies like Disney, which owns ESPN, or Rupert Murdoch’s companies, which owned all of the regional sports networks, buying teams like the Anaheim Angels, the Anaheim Ducks and the Los Angeles Dodgers because they were content. Often, that content is like the tail wagging the dog. Those corporations really wanted to be able to produce the content; they didn’t need to own it.

What we’re seeing is a change in ownership structure. More sophisticated individual owners who have been successful with their own businesses are bringing those management concepts into the business of sports. So, you have people who are sophisticated financial services folk, sophisticated management consultants. They’ve owned consumer brand companies, and they are buying franchises. These are often very wealthy individuals who have made their money in a variety of ways.

But why do they want to own athletic teams? One reason is the desire to win the championship, whether it be the Super Bowl, the World Series, the Stanley Cup, the NBA Championship or the MLS Cup. They get excitement from doing it. Another reason is that they sometimes feel a franchise is underperforming, and they want to bring their management style to that franchise to improve its performance.

The Golden State Warriors franchise is a great example of this, a small market or midmarket team by East Coast standards, but a very successful one. They’ve recruited great players. They have a great management style. They’re obviously a dominant force in the NBA. And they’ve turned what was an underperforming franchise into an overperforming or outperforming franchise because they’ve brought management style and structure to that team.

If you haven’t thought about exploring online sports management education, it’s a great, convenient way to learn more about many useful topics relating to sports management and how the world of national and global sports is evolving.

How Sports Can Improve People and Create Change

Because of the power and excitement that surrounds sports, they have the opportunity to create social change in ways that no other type of organization can. In a way, it’s also built into their fabric. Sports wouldn’t exist but for the support of the fans and their community, and so they have an obligation to that community in ways that maybe other corporations or industries don’t. And they have the opportunity to help them through the large amounts of money that they have, and through their arenas, and events, and publicity skills.

We see sports organizations doing things like cleaning up water supplies, teaching kids how to read, fighting cancer, etc. But now, these sports organizations need to be held to a higher standard. It’s important that it’s not just lip-service where they’re only saying “we donated $5 million to fight cancer, aren’t we great?”. Instead, they need to show us what’s actually happening with that money. How is it being used? We need actual measurement and evaluation to assess the impact of sporting efforts in the social responsibility sphere.

There are no set paths to becoming a social responsibility entrepreneur in the sporting world. You can approach doing so from several different angles. You can go for a master’s degree in public policy. You can optionally enter a program in sports philanthropy. You can become an epidemiologist, which would give you the quantification skills to conduct the research studies that would support the effectiveness of the programs.

Alternatively, you can become a business person, which will allow you to understand how to set up a nonprofit organization. You can enter into public relations so that you can actually promote the efforts of these organizations that are doing good work in third-world countries. As you can see, there’s not one set pathway to do it, but there is a lot of great opportunities out there that you can seize. It’s about passion, commitment and making the right connections.

Athletics are transformative in ways that nothing else is, because they’re all about values. They’re about honesty, and making sure that, no matter the cost, you follow the rules and you’re true to both yourself and your teammates. They’re about leadership and making sure that you can be the one to rally your team, to prevent them from losing their spirit when you’re losing at halftime. Sports are about grit and perseverance. When you’re being pushed to your limit, how much more do you have to give? The opportunity to cultivate these kinds of values is something that we don’t see in any other arena, which is a big part of what makes sports so unique and important.

You can learn more about this and many other concepts, ranging from global sports trends and marketing to sports management philosophies and strategies, with online sports management education. If you don’t think you have the resources for a quality sports management education, think again. Consider giving the online route a try.

How Sports Can Positively Influence Society

Global sports and the Olympics come up often in sports management education. It’s interesting because, in their charter, the Olympics claimed to be outside of politics. They claimed that when people come to compete at the Olympics, they are representing their countries, but it’s not about the politics of those countries. I’d argue, though, that you can never take the politics out of the sports.

For example, when a country like Russia hosts the games in Sochi, their national policies that are homophobic will affect the people who are coming to those games. So, if athletes choose to boycott a particular Olympics, or in instances like when the Olympics banned South Africa from participating during apartheid, the athletes are taking a stand that they need to take. They need to communicate that certain kinds of behaviors, certain kinds of intolerance, won’t be accepted. It’s something that sports management doesn’t always have a plan for.

That might lead you to a question: what makes sports so socially and culturally important? In part, that’s because they speak to everybody; they become a model for how we should operate in society. When we see teams coming together to compete from different parts of the globe, the way they treat each other on the field becomes a mirror for how they should treat each other in society.

We’ve seen historic landmarks, like the Munich games in Germany, where there was a massive terrorist attack. That kind of platform for intercultural violence sets a precedent or expectation for how these societies are going to treat each other outside this venue of sport.

If we see people heckling players of color on the field, then it becomes easy for kids watching at home to internalize the idea that racism is okay. In turn, when people in sports stand up and become the kinds of role models that we want our parents to be, that we want our teachers to be, in some ways it’s even more powerful: kids think about sports more often than about math class.

These kids might pay attention more to players like LeBron James, or even Michael Vick, or Ray Lewis, or Michael Phelps. So, maybe, it stands to reason that we need to be holding our athletes to higher standards, for the benefit of our children and our society. Typical online sports management education courses might cover it, and they might not, but it’s an important concept to think about.

How Sports Can Sever Differences and Build Connections

Due to the passion and excitement that comes with sports, it has been inevitable that the purview that they have has started to expand in unprecedented ways. In terms of global sports, we are seeing competitions happen between countries far more often and across many different kinds of games, and games that didn’t use to get as much attention in certain countries are becoming more popular. For example, we’re seeing soccer finally making it to America in far more significant ways. At the same time, we’re also seeing baseball be exported to Japan, and China, and a number of other countries. This is fantastic to see happening.

Additionally, we are also seeing this type of import and export colliding against different types of cultural values and expectations, which is triggering important conversations. As an example, the United Arab Emirates is trying to become a cultural hub for the global sports world. They want to host sports mega events. They want Qatar, which is not a part of the UAE, but instead a separate emirate, to host the World Cup or the Olympics, and they’re putting in bids for these types of events.

We also have issues like the case of Abu Dhabi hosting a Formula 1 race. One of the teams that competes in Formula 1 is Martini Racing, but in Abu Dhabi, the consumption of alcoholic beverages is not allowed for the native population. But, at the same time, Abu Dhabi is trying to support the influx of tourism from all of these western communities. As you can see, this is a case of traditional values colliding with the western attitude of partying. The question is, how can these identities be reconciled?

In Abu Dhabi’s case, these are questions that the country has to ask itself, and it’s important to allow westerners to get some insights into these values that they may not be privy to at home. If approached the right way, sports have the power to build really powerful bridges between communities, and potentially even to help resolve international conflicts.

One great example of this is an amazing organization that uses ultimate frisbee to get kids from Palestinian backgrounds and Israeli backgrounds to communicate with each other. Using ultimate frisbee is unique because it’s one of the few, if not the only sport that by nature is democratically regulated. There are procedures for what occurs if one person thinks they’ve been fouled but the other person doesn’t agree. There are no referees on the sidelines declaring who’s right and wrong, it instead has to be the product of discussion among the players.

Forcing these children, who have these preconceived notions about what their opponents or teammates are going to be like, to engage in these types of constructive dialogues to find resolutions can be very beneficial. It can help them translate those skills into their homes, and into their overall perspectives when they operate in society away from the playing field.

You can learn all about the positive effects sports can have on the world, as well as many other concepts concerning sports management and more, with online sports management education. It serves as the simplest, most convenient way to get the quality sports management education you’re after.

How Sports Captures and Holds Our Attention

Jason Collins was the first openly gay male athlete in any of the four major North American sports. After a 10-day trial, he signed a full contract with the Nets NBA team, and then, we knew he was going to stay in the league as the first openly gay male player. His jersey, number 98, became the number-one selling jersey that month. It sold more than Kobe’s jersey, more than LeBron’s—it’s important to understand that.

So, who bought those jerseys? Who basked in the glory of Jason Collins? The gay community, the people who support the gay community and so on. By the way, Jason Collins wore number 98, which is an unusual basketball number. So, why did he have that number? What does 98 represent? Well, 98, in the gay community, is known as being the year that Matthew Shepard, a teenager, was murdered in Wyoming just for being gay, and the community said, “This is enough.” That’s where they drew the line. If you’re a part of that community, you know what 98 means.

The jersey was even more powerful. It’s not enough to just bask in the reflected glory. It’s important to truly understand the language of the community and let the members of it bask in the glory in a way that’s right for them. In marketing, this is what’s referred to as the principle of basking in reflected glory.

If you fast-forward to the present day, you’ll see there are other moments people want to bask in. You’re watching TV, and some guy says some phrase in a post-game interview that’s really funny. How do you bask in that moment? Well, in the digital era, there’s now a company called Fanatics.

Fanatics has a room with 100 televisions. Guys are watching 100 live sporting events going on, and maybe they see a moment in a post-game interview, or perhaps they hear some kind of phrase starting to emerge. In 15 minutes, they can generate merchandise that allows you to bask in that moment. They’re using the same principle of basking in reflected glory that Robert Cialdini coined. It’s one of the great sports marketing principles, and it’s all about you.

It’s all about you showing up the next day with your Green Bay Packers jersey on because they happened to win Monday Night Football, and on Tuesday morning, you want everybody to know that you support the Packers. That’s you basking in the glory of the win.

If you’re interested in sports management education and global sports trends, exploring an online sports management education may be your best option. It’s a convenient way to learn a variety of valuable lessons that will help you pursue a sports management career.

How Sports Help Build Up Communities

Within the ecosystem of sports, the trend is about using them to build a community. Initially, you couldn’t have expected that just by putting an arena and a team in a city it would change the community and economic landscape. It just didn’t seem likely.

In the 1980s and early ’90s, the city of Arlington, Texas, the city of Baltimore, Maryland, and the city of Cleveland, Ohio, put arenas and stadiums into their communities. They did this with the idea that their communities would be improved by having sports facilities. And in some cases, this does work. But in some cases, it just doesn’t, and it takes cataclysmic emphasis to get development to occur.

The way this is happening in the current environment is that developers are not only building sports facilities and arenas in the communities, but they’re also building all of the other components that go along with them. They’re building housing, restaurants, theaters, shopping, parking, and mixed-use commercial developments. They’re doing this to catalyze the communities, and to do it in a way where sports are part of it, and maybe even at the center of it, but aren’t necessarily the only part of it that’s generating community emphasis and changing the community landscape.

Barclay’s Center in New York is a great example of this. Before that building was constructed, Atlantic Yards was part of Downtown Brooklyn. But now, there’s shopping there, and multi-modal transportation elements. Then there’s the arena, which holds hundreds of events each year. This brings people to a community gathering place. If it weren’t for the transportation and the shopping that was also included, and it was only the arena, it might not have the same impact.

To learn more about these concepts and the world of global sports and sports management, consider participating in sports management education. Additionally, with online sports management education, you can save money and learn without even having to leave home.