Industry Perspectives – Beauty Media: If Your Team is Winning, You are Winning

A lot of people have this idea that fashion, beauty and editorial is this hyper competitive industry, where stepping on people is the most strategic move to propel your career. When in actuality, that is one of the most detrimental things you can do to your career.

Sam Escobar, Digital Deputy Editor of Allure, says about workplace relationships, “People who are your interns, if you’re not very nice to them and you don’t facilitate them to learn more, they’re not going to like you later on. And maybe they won’t be your boss, but they might know somebody who might hire you and they might say something.”

That’s obviously not the only reason that you should be kind. In general, it’s bad for your career to think of everything as this huge competition. In business there is sometimes a belief that if someone else fails, you win. That’s not the case. Escobar explains, “If your team is winning, you are also winning. And that’s amazing.”

Escobar believes the key to success is being reliable, consistent and hardworking. “I think if you are very capable of being communicative and working on a team well, those are all things that are going to work so much better than if you gossip about people or devalue other people’s work. Because that’s not fair to them and it’s not fair to your team no matter what the ranking is seniority wise.”

Escobar advises everyone to develop relationships. Whether it’s in a workplace, internship, or even school, get to know the people you’re working with. “That way you can actually feel a connection to those people. And they will blossom into natural friendships, which is also wonderful. Because who doesn’t want to be able to commiserate at the end of a really long day with somebody who actually understands it?”

Beauty Business Then & Now: Beauty Industry Evolution

Like all other consumer-based industries in recent decades, the beauty industry has undergone an enormous change. There are a lot of reasons for this.

The internet has impacted every possible business on the globe. This is partly to blame for the changes within the beauty industry. But I think the beauty industry is also very cyclical.

It goes through periods when larger brands and corporations are very powerful. Then it switches to periods where small businesses dominate the industry.

Until around a decade ago, the beauty industry was all about the big companies. We’re all familiar with Estee Lauder, L’Oreal, Avon, and Revlon. They’re the most well-known beauty brand across the world.

But we’re now at a point in the cycle where the beauty industry is much more consumer-driven and customers are much more excited about smaller businesses. And it’s not just the beauty industry. It’s also the fashion and food industries too. The small players aren’t faced with the same challenges that they use to be.

The Internet has enabled any business, no matter how big or small, to become global. They can create a stunning website and build their social media accounts to grow an audience quickly. The internet has given businesses the chance to grow but that doesn’t necessarily mean they will have the resources to keep up with this growth.

But this is much less challenging than it used to be. It’s less expensive and requires fewer resources. The barriers to entry are much smaller but you usually need a large volume of resources to keep your business going.

The biggest shift in the industry is the move towards smaller businesses. The second biggest shift is the shift in consumerism.

The beauty industry is now more personal and consumer involvement is tenfold what it was just 15-20 years ago.