The beauty industry is a multi-billion dollar industry, and it takes three key traits to become a success story in this competitive field. Juliet Falchi, the director of global product innovation for MAC Cosmetics, shares a few tips with readers on how to make your mark.

Whether you’re focusing on the beauty business side, makeup artistry, beauty education, online beauty education, or cosmetics research and development, this growing industry requires hard work and dedication.

“There’s a rhyme, a reason, and a science to why we do everything that we do,” said Falchi. “There’s a lot of work, thought, and testing involved.”

Falchi believes there are three traits an aspiring beauty professional should possess in order to be successful: the first is to be flexible, adaptive, and willing to learn. The beauty industry is an extremely fast-paced environment where things are constantly changing.

“You have to know you may be working on a project for months about matte lips,” said Falchi. “Someone may come to you and say, stop what you’re doing. You need to focus on metallics. This is the new trend.”

A successful beauty professional must be able to adapt and go with the flow. There is no syllabus when it comes to working in the beauty industry as new research and trends emerge. Flexibility is key.

Number two: being collaborative is super important. You can’t work in a silo. The beauty industry means working with other people who have different opinions, backgrounds, and interests than you. When you all come together to share ideas and concepts, you can create something incredible. You may have one piece of the puzzle, but you need all these diverse people to create the rest.

Lastly, Falchi says the third trait you need is to be passionate about beauty and truly love what you’re doing. That passion will shine through you and everything you do.

“All of beauty has changed because of technology,” explains Sophia Panych. “The first is backstage, primarily because I’ve done Fashion Week. I covered Fashion Week for eight years. I’ve gone to Milan and Paris twice a year to cover the shows. And that is something that has completely changed, not just for editors in magazines, but for the people that work backstage-the hair, the makeup artists, the models.”
Technology—and social media—has exposed something that used to be private and secretive. Exclusive is now broken wide open. There are no secrets left.
It’s changed how we talk about beauty makeup trends. Trends don’t really exist anymore because of social media. You get so much information at once, there’s no chance for something to build for six months and become a trend that everybody copies. It’s changed how important Fashion Week is in terms of those beauty trends.
Beauty brands work so fast now. Social media and technology have completely changed how brands strategize their product launches and how they get the news out about products to their consumers. The playing field has changed, and everybody has to shift their strategies and their plans. If the companies are changing their plans, the editors have to change how they cover them. It’s a cycle.
Panych continues, “As an editor, we work a lot faster and produce a lot more content. So that’s another thing that has definitely changed.”

Jeanne Grey, founder of GreyLayers says that cosmetics and beauty as a whole can change one’s personality. “When I was little, I used to observe my mom and how she got ready in the morning and completely transform from a completely simple person into somebody different. I saw how her personality changed along with that and I thought that was amazing. I wanted to grow up and see how I can do that for other people as well,” explains Grey.

Grey says about beginning her career as a social media beauty expert, “My advice to the younger me would be to just be you and just let things flow. And eventually, with experience, all the trial and errors counted in too, everything will just work out.”

The most common mistake that Grey has seen in the beauty industry is people not being prepared prior to getting into the career. She says, “You have to treat this career as you would any other career, being a lawyer, a doctor, any important one.” She also emphasizes being business savvy and professional. “This industry, especially because it is an easy play, you know playing with cosmetics, products and different kinds of experiences, you easily forget to be professional.”

One of the ways Grey has found success in her career is by putting together case studies. These case studies are reports of a certain niche project that she’s done in the past. “For instance, as an influencer, I have done projects for a lot of hospitality brands,” says Grey. In order to land a gig with a beauty brand, Grey creates a slideshow that ties in her hospitality background of traveling and creating content. She then combines beauty into that by showing them that she was able to use beauty products throughout her trip. “I highlight how I was able to create that and capture my audience at the same time.”

In 2016, the global beauty and personal care industry was valued at almost $444 billion. This dollar amount includes skincare, haircare, color cosmetics, fragrances, and other beauty-related products. This is a very large and profitable industry. Growth is predicted to be positive over the next five years.

So, who are the biggest names in the beauty and personal care industry? Let’s take a look at the top five companies by retail sales volume.

1. The L’Oréal Group is a French corporation that owns L’Oréal and Lancome. For additional information, visit the L’Oréal Group’s website. You’d be surprised at what you’d find, as they’re likely to own one or two of your favorite brands.
2. Procter & Gamble is an American company that makes excellent drugstore items, such as Oil of Olay.
3. Unilever is a large multinational company with a unique history. The company is from both the Netherlands and the United Kingdom. They also sell products like Dove all around the world.
4. Colgate-Palmolive is an American company focusing on drugstore beauty and personal care products such as Irish Spring.
5. The Estée Lauder Companies has an extensive luxury portfolio. Tom Ford beauty goods are owned and distributed by this American corporation.

In 2016, the L’Oréal Group took the #1 spot in the beauty and personal care industry. Even though they already have a strong portfolio, they continue to acquire or purchase exciting new brands. For example, they’ve purchased high-growth brands like IT Cosmetics and Urban Decay in recent years.

Hannah Bronfman, founder of HBFIT sits down with us and provides advice on how to get a career in the beauty industry and push yourself out of your comfort zone

“I think the advice that I would give to my younger self would be don’t feel awkward about cold calling and reaching out blind,” says Hannah Bronfman, founder of HBFIT. “I think there’s something to be said about a go-getter and someone who knows what they want and how to get it, or at least how they think they know how to get it.”

When you cold call someone and you have a heart and soul behind what you’re trying to achieve, that comes through. Maybe the first time, the person doesn’t answer the email but emails them again. Persistence is key.

A specific area of the beauty industry that’s changed via technology is the booking platforms. Hannah says a lot of these companies have created their own SaaS products, which is a statistical analytics system that is like the brain of a lot of these apps. Whether it’s Glam Squad, the Glamm app, Style Seat, all of these programs and technologies have created a new way that people interact with beauty and the way that beauty is booked for the professional and the consumer.

It’s brought the beauty world to a full on-demand system just like everything else that we see. So I think technology has an impact on the product and the way it’s designed.

Every single brand is trying to recreate the lipstick or foundation, lotions, gels that finish matte or true match a color, or lipstick that looks blue, but it’s going to turn bright pink. I think everyone’s trying to do this kind of surprise and delight using technology to help create a different product that hasn’t been to the market yet, says Hannah.

To prepare for an interview, you can do a few things differently. One, do your research, know who you’re being interviewed by, and know the trajectory of their career.

For the company that you’re interviewing for, know their past big product launches and what has gone on in the news.

Consider: Have they raised money? Have they been acquired? Did they go through a recall?

“Those are things that you want to know before an interview. And I think some other things that you can do is, always, if you’re going into a beauty meeting, wear lipstick, wear eye shadow, nothing that’s flashy, but something that says you’re an enthusiast,” Hanna explains. “And always be polite, take your time when you’re speaking. It comes off a lot better when you don’t say the word like or um.”

This article will discuss two aspects of the marketing process: analyzing sales over time and collecting feedback. These details are crucial since you want to know whether your product is a success or not.

Because you’re continuously attempting to improve your customer service, gathering feedback is critical. When it comes to client connection building, the first thing to remember is to make sure you’re offering customers what we call “perceived value” in marketing, which is an essential concept.

Perceived value relates to a customer’s internal assessment of whether a product is worth the price you’re asking. This value is in terms of both money and the time and effort it takes to obtain it. As a result, you’re continually striving to make sure you’re in sync with your customers’ perceptions of value. It would be best if you also kept in mind that customers sometimes misjudge value and cost.

Consider how a rare ingredient for a scent or a special pigment for a cosmetic will significantly increase the price of your product. If your customer doesn’t value the unique ingredient, you’re not going to pay for it because it doesn’t match their perceived value. This area is where you should get input regularly.

You must ensure that your assessment of your proposition’s value correlates to the customer’s sense of value. You’ll do this because you want to build long-term connections with your customers. The main objective of marketing is to increase consumer loyalty. You strive to gain and build long-term relationships with your customers.

Repeat customers are more likely to generate more profits for your business. The 80/20 rule in marketing suggests that 20% of your clients account for 80% of your profits, which is a significant amount of money. You should make a considerable effort to cultivate long-term customers.

To do so, you must first figure out what their needs and wants are. A customer’s need is something they can’t live without. Customers crave or desire something based on their personality, culture, or society. Marketers of beauty products and fragrances tend to focus on wants rather than needs. To establish a devoted customer base, you’ll need to concentrate on this topic.

Attracting customers and keeping customers are two separate matters. Customer relationship management (CRM) is how businesses tackle this critical issue of customer relationships. CRM encapsulates the marketing process. It’s the method of establishing and keeping profitable customer relationships by providing superior value and satisfaction to all of your customers.

We’re in for a really big change. Things are changing before our eyes now; the retail experience is totally different from what it used to be. We’re also going to see a lot of movement.

The people that are going to be successful are the ones that are aware of how people are shopping. Hopefully, people will go back into the store, but a lot is happening online. But how do you sell makeup online? You’ve got to be creative.

One piece of advice to anyone that wants to be an entrepreneur — because who doesn’t want to work for themselves — is to make sure you have something or an idea that is better than anything out there. Bobbi Brown, a makeup artist/author/entrepreneur says “It’s got to be new. It’s got to be better. Make sure you know you’re going to be working 24 hours a day. You never stop thinking about it.”

I also recommend working for a company. Go work for a big company, because then you’ll know what you don’t want to do. You’ll learn how to act, how to arrive on time, and how to write spreadsheets. The more you know, the better you do. There’s no rush.

Brown says there are three traits he loves to see when people want to get into the beauty industry. Number one: energy. You need to have good and positive energy.

You also need to be really curious. I don’t care what you know. I care what you want to know.

The third thing, which everyone says, is passion. You have to love what you do. You have to love the industry you’re in.

FIT professor Meeta Roy breaks down the role market segmentation plays in beauty marketing for large and niche brands.

Fragrances were born as soon as man began walking upright and discovered fire. Logs of cedarwood and oak were thrown into the fire and fragrant smoke drifted upwards. Prehistoric man had released the beautiful scents of trees and plants. He would burn these materials and create scents that would honor his gods and protect him from evil spirits and illness.
Each geographic area has its own flora and fauna, and they produce different scents. Even in today’s world, different cultures and localities prefer different scents. And we are always challenged to produce globally-pleasing fragrances.
Fragrances are still used for spiritual and medicinal purposes, but in the beauty industry, we want to make things smell good. Fragrances mask the maladies of our world and please our sense of smell. We use fragrance to adorn our bodies and improve our surroundings. For most, their fragrance is their final accessory used to complete the way they look and feel.
The natural materials used for the creation of fragrances have remained the same for centuries. We still use all types of plants and all different parts of the plant, including flowers, roots, leaves, stems, grass, bark, wood, and seeds. We obtain their oils through a variety of methods.
Distillation: We distill the plant materials using steam and water to obtain the oils.
Extraction: We extract their precious essences using carbon dioxide or other volatile solvents.
Expression: We express the oils using abrasion and pressure. This method is especially used for citrus oils so that no heating is involved.
At one time, we used by-products from animals, such as ambergris from whales, but we no longer do that. Animal cruelty regulations and the continued decrease in animal populations stopped these practices. We have created animal-type odors using aromatic chemicals.
Organic chemistry has allowed us to create aromatic chemicals which smell similar to natural ingredients and which can be mixed and matched to take the place of natural ingredients. These chemicals are created from petroleum and turpentine. They allow us to produce much larger quantities and provide less expensive materials to work with. Perfumer has a much larger palette of individual odors to turn into beautiful fragrances.
For the perfumers, raw materials are their notes, their inspiration, their language, and the components of their olfactive memories. One thing remains the same. We identify the materials we work with to create fragrances by the way they smell. We classify them in the same way that visual artists classify colors and musicians classify sounds.

Humans possess five senses: sight, sound, touch, taste, and smell. Taste and smell are also referred to as chemical senses because they provide us with information about changes in the chemistry of our environment.
Chemical senses are the oldest of our senses and are used by all animals, including man, to survive in an environment. Our sense of smell is used for many reasons, including the following:
* Communication and recognition
Regarding communication, pheromones are scent-signals between members of the same species, while allelochemicals are scent-signals between members of different species.

Regarding recognition, a baby can recognize its mother by the way she smells, and vice versa.

* Finding food
Our sense of smell can also be used to find food and assess its quality. The chemical degradation of food produces chemicals known as amines. This is why rancid food smells bad. It is our signal not to eat that food even if it looks perfectly fine.

* Defense
Smells can also be a defense mechanism. We can smell smoke long before we can see the flames of a fire. We have also added a smelly chemical called mercaptan to natural gas so we can smell a gas leak in our home even if there is no sound or the gas is invisible to the naked eye.

* Pleasure
Studies have shown that the smell of something can produce feelings of pleasure or displeasure. This is because our sense of smell is closely related to the part of the brain that controls our feelings and emotions.

* Memory
A smell can also trigger a memory quickly and accurately. This is because the scent-signals in the brain go directly to the part of the brain that deals with memory and emotion.
Our sense of smell is particularly important to our quality of life. When choosing our fragrances for our beauty products, we want to produce feelings of pleasure on the part of the consumer.