Openly experimental plays are the pieces of performing arts that will try to say, “we’re breaking down forms” when they invite the audience into a space. We’re really putting things together differently. Be prepared for the adventure of an environmental movement of immersive theater.

These are examples of things that changed the relationship between the actor and the audience. You are much more directly involved and implicated. You’re not simply sort of sitting in a red tufted seat and behaving yourself and clapping when appropriate.

One of the preeminent examples at this moment is a remarkable piece called Sleep No More by an incredible company from England called Punchdrunk. This is a really remarkable exploration of a Shakespearean play and the source material within it. The audience actually walks into this incredible, abandoned hotel, which is a warehouse. You travel through it. You are really experiencing this in a truly immersive way.

There are many other remarkable companies, like Third Rail Projects, that are exploring this in really exciting ways. Again, location becomes really interesting. Now that is not all the kinds of theater there are in terms of genres, but it is a way to understand contemporary theater when studying performing arts education or online performing arts education.

If you look at the beginning of the whole idea of the United States, what does it mean to move from a colonial place to a place where there are a lot of different kinds of people doing a lot of different kinds of things? This is a question worth pondering as you pursue your online performing arts education.

There are people who are very clearly connected to a European sense of theater. That might have to do with Shakespeare. It might have to do with a certain formal kind of theater that has ties to Europe.

Meanwhile, in the United States, there are a number of other kinds of folks who are looking for something else, something that feels American, something that speaks to a kind of roughness, a kind of humor that is rougher and bawdier.

And then there are also all these Black people, these Black people who are here with other kinds of theatrical traditions, other kinds of musical traditions, and other ways of telling stories that involve sound and a certain approach to energy, an approach to the voice, an approach to movement.

One of the ways in which the United States developed this whole way of thinking about theater hearkens back to the early 1800s, when there was a white traveling theatrical performer named Tom Rice. He supposedly saw a Black groomsman in the street, somebody who took care of horses. The story is that this enslaved man was singing a song and doing a dance, and when Tom Rice saw it, he said, “Oh, I’m going to copy him.” And so he copied him, including blackening his face. And he created this notion of blackface comedy.

Now, blackface existed before then, but in the United States in the early years of the 1800s, it really started to take off, and it became this massively important entertainment form. From around 1830, through the 19th century and into the very early years of the 20th century, it continued.

When you think about Broadway, you think about the American musical, you really want to think about all the roots that are in it. In performing arts education, you’ll learn about all the things that had to come together to make what we know in today’s theater.

In the period from 1900 to 1920, there was a lot happening. There were different kinds of epidemics that were happening. I think we all know about the Spanish flu in 1918. Sexually transmitted infections were also extremely dangerous. And STIs took a lot of folks out. Syphilis, for example, was responsible for a large number of deaths.

Some leading African American theatrical figures died for various reasons early in the 20th century. Ernest Hogan, the first Black entertainer to produce and star in a Broadway show, died in 1909. Bob Cole and George Walker, prominent figures in early 20th-century African American musical theater who began their careers in blackface, passed away in 1911.

Now, these folks were at the center of organizations. They weren’t just solo people. So, when they died, a certain kind of large-scale Black musical theater started to become more scarce, certainly no longer being seen on Broadway.

When it comes to the performing arts, I start with this question: where is the audience? No matter how different the shows are — and some of them are on the streets, some of them are in museums, some of them are in theatres — what they actually have in common is that they all deeply focus on the relationship with the audience. That’s where we get to interactive theater.

Interactive theater is a type of theater where the shows interact directly with the audience. I emphasize ‘directly’ because, actually, theater always interacts with the audience. You can’t have theater without the audience, so even when you’re in a super-traditional space and you have the fourth wall, like you may learn about in performing arts education, you may think that there is no interaction. In actuality, there is; the actors, live on stage, respond to the energy from the audience members. That’s not something you can always see with an online performing arts education, but there are examples.

If all the spectators suddenly go to the bathroom, besides creating huge lines, the show would stop. If everybody laughs, that creates a type of energy in the theater. Essentially, even if we think that we’re doing a run of the same show, the show itself is never the same: the audience is changing it. The audience kind of becomes a co-creator of the show because part of the show is how they perceive it, how they imagine it, how they do the other half or quarter of the show. It really depends on how much you allow them to contribute.

Because of that, a lot of my shows put a huge emphasis on giving audience members an opportunity to be aware of their power, to be aware of their important, essential place.

One thing that I think actors in the performing arts forget is that, because we live in a world where technology is so democratized, you do not have to wait to be given permission to work. In fact, you really, really shouldn’t.

The actors I know who are happiest being actors in the profession go out on auditions and get hired and do work. However, in those times when they aren’t doing that, they’re getting together with friends, practicing self-tapes, and giving each other feedback. They’re writing things, if that’s something that’s interesting to them. They’re using their iPhones or their cameras, or they’re borrowing equipment from a friend or relative, and are working together to make work themselves.

I think the life of an actor entering the profession after completing a performing arts education or an online performing arts education, or someone who’s getting started in the profession, is really somebody who has to be a constant generator of their own success and of their own work. A successful actor is going to be somebody who is spending time every day having conversations with representation or having conversations with fellow actors.

I know actors who get together every week and read plays together, just to continue to explore things and keep their minds working on text. I know actors who get together every week and do self-tape work with other folks so that they can continue to practice that unique skill of auditioning. I know people who make short film after short film. They make web series. They do whatever it takes to keep practicing.

Because unlike, say, somebody who plays a sport, and can maybe go and practice very easily, or play a pickup game, it’s very easy for actors to think about the whole scope of what it would take to do a production or try to get cast. They tend to focus just narrowly on that one task of getting hired to do the job in a particular way, and they miss how much exercising they can do of the skills that will then make them more likely to get hired. They see themselves as somebody who has the power to make themselves, even when they’re not getting hired at that particular moment.

It’s fair to say that color-blind casting is a subject of controversy and debate. Does it add to a production? Does it detract? I think it’s interesting that the conversation in the performing arts and performing arts education seems to be moving toward color-conscious casting so that when you ask an actor of color to perform a certain role, you’re well-aware of all of the kinds of optics, coding and signatures of that casting. There’s a sensitivity and an intentionality around that.

And then there’s that notion that you would discover somebody — that you would find somebody completely arresting and unusual.

One of the very early roles that Meryl Streep played was in a piece called “Taken in Marriage” by an American playwright called Thomas Babe. She was in a small theater at the New York Shakespeare Festival, now known as the Public Theater, for six months or so when she had this role.

And where and how she chose to laugh in that production was so unusual that I looked at that young actor in that part and knew I couldn’t take my eyes off her. I was going to be seeing a lot more of her.

I think casting directors look for that serendipity of something in the body and the rhythm in the voice, in the thinking process that is somehow unique and of that moment. I think there’s a temporality, a sense of this person for the zeitgeist, which is important, as well.

And when you get it right, you can overcome all sorts of other things that might be problematic in a production. I think casting directors are among the many unsung heroes of the profession in the work they do to help directors and producers get it right.

I sometimes call this serendipity actor glue. I know that a new play has been so beautifully cast and the roles so exquisitely realized in ways beyond what is even on the page that I am unlikely to ever see a production of that play that good again because in future productions some of the work that didn’t get finished in the writers’ room is going to become more apparent without that magical actor glue.

The concept is hard to explain in online performing arts education or in a classroom, but we benefit from it when we get to see it in an original production in New York.

For performing arts, “You always want Arts managers as part of your company because they’re the ones who want to figure out how to make it possible for the art to reach audiences and how they can enable the creativity from people that they’re working with to achieve their highest possible level and to be as relevant as possible to audiences,” explains Elizabeth Bradley. “You have general managers and executive directors sometimes producing artistic directors.”

Based on her performing arts education, Bradley clarifies, “If you take an example of a company such as the Manhattan Theatre Club, the Signature Theatre, the Roundabout in New York, or the Atlantic Theater, you’d see these are not-for-profit companies, meaning they’re not run to create profit from a particular commercial offering to a group of investors. They have a mission for public good and education, and they are contributing to the culture through the realization of their mission.”

“The people who lead those companies, from a logistical perspective, make sure there’s enough money to put the season up, that there’s an artistic director or artistic producer who’s appropriately supported, that there’s a marketing team, a publicity team, a fundraising team, and a group sales team.” Bradley continues, “Of course, the very important people who work in a theater venue, if a company has their venue, as the Manhattan Theatre Club and Roundabout does.”

Elizabeth then concludes, “Who’s working in those box offices, what ushers are showing the patrons to their seats, who’s hiring the front-of-house manager, who’s working with volunteers in the company, and who’s running the education department? All of those functions tend to reside, depending on the budget size of the company, with a general manager or an executive director, or sometimes an artistic producer.” These are lessons well taught in online performing arts education.

“Once a production you feel is ready to go, and even before you’ve announced it, you want to put together your team, which is public relations, marketing, advertising, people who will be doing your social and digital, and also your management” says Jeffrey Richards, describing the role of a producer in pre-production meetings that take place prior to performing arts shows and productions.

The Importance of Learning Marketing in Performing Arts Education

“So much has changed even since I began nearly 20 years ago, with the emphasis on how you’re marketing a show,” says Richards, who also says “that emphasis has changed from when people just automatically used to take full-page ads in ‘The New York Times’ to now doing commercials on television and using the internet to a much greater extent.”

Richard explains that other members of the team are also frequently involved in the marketing decision-making. “An author or the playwright or the composer and the librettist team have a say in what the artwork is going to be.” He continues to explain “sometimes you include them on the commercial because you want their approval and to feel comfortable in the way that you’re selling the production. To that extent, I have in recent years asked playwrights to have discussions with the ad agency so that they can understand what the playwright is doing in terms of the playwright’s vision, I can say.”

“So they have an understanding of where they should go, and how they should treat the material. And once you have the playwright working with you, I should say it’s the producer’s responsibility to marshal all of those people and to make sure that you have a coherent framework as you are moving forward [with your production].”