Reebok x Yellowbrick Want You to #WriteYourLegacy

“Legacy isn’t just what you leave behind, it’s what you create” – #WriteYourLegacy

Reebok silhouettes have a solid place in sneaker culture history. From the colorful 5411s that got their name because of their price plus tax to the Iverson legacy that followed him even after his career ended, their silhouettes and styles tell stories that will live on forever. There is so much to be said about creating something that’ll have a permanent place in the history of sneaker culture. Sneaker culture has been carefully curated for years. Whether it is a shoe design or an editorial written about a moment, playing a role in shaping the culture is epic. If you are a High School student with a design dream who wants to earn his/her spot in sneaker culture, this contest is for you. 

Reebok and Yellowbrick have teamed up to help give young designers a chance to earn their spot in sneaker history. Fifteen High School students will have a chance at a mentorship opportunity with Xavier Jones, one of Reebok’s leading designers. Aside from an amazing mentorship opportunity, the chosen fifteen will also have a chance at a two-month apprenticeship with the brand and a chance to reimagine an iconic Reebok Classics silhouette. The application is open until April 15, 2020 @ 5pm EST. If you are a high school student or know a high school student who is ready to get their design on, click here to apply.

If a career in sneakers is something that you are interested in, visit Sneaker Essentials for more information. 

Sneakerschool Grad Jae Tips Gives Us An Inside Look At His Passion for Sneakers

When you have a passion for sneakers, finding a career in the industry seems like a stretch. Sneakerschool grad John Cotton, aka @JaeTips, is a sneakerhead at heart. His love for sneakers has been a thing since he was a kid. As he got older, he found ways to turn his passion into profit so that he could potentially pursue a career in the sneaker industry. 

He decided to try his hand at sneaker design and headed over to the Nike Bespoke lab in New York City. There, with the help of the designers (who are also Sneakerschool students),  he brought his sneaker idea to life. He created his iconic 1 of 1 shoe. His “Air Tips” design is one for the books and has been the talk of the town since its creation. As a final project, students have to create an unboxing video and Jae Tips used his famed Bespoke 1 of 1 for his presentation. We bumped into John at ComplexCon Chicago this past summer (pre-Air Tips) and watching him grow through his sneaker passion into potential designer status is dope. 

In this live ZOOM, he tells us all about his sneaker journey, shows off his unboxing final Sneakerschool project, and answers viewer questions about how to turn your passion into a career. ICYMI, drop your email in the section below to hear the whole convo. If a career in the sneaker industry is something you want to know more about, visit Yellowbrick.co/sneakers for info. 

Students get insider access to key areas of the industry with 45+ on-demand video lessons, and build real-world skills through self-paced projects and simulations.

REGISTER TO GET THE FULL REPLAY

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