“So I Could…” | Selina Hilliard

Name: Selina Hilliard | Instagram: @saleenasss
Course: Fundamentals of Global Sports Management

I enrolled in the Fundamentals of Global Sports Management course so I could…
show my commitment to staying up to date in the ever-changing sports industry.

How did the course prepare you for working in the sports industry?
This course has prepared me tremendously. I obtained a Bachelor of Business in 2015, so taking this course now has helped me stay up to date on what’s going on in the sports industry and how things are changing/expanding.

How did the partnership with NYU for Fundamentals of Global Sports Management affect your choice to take the program?
It affected my decision a lot. To know that I would be learning from professionals from such a prestigious institution made me intrigued, and ultimately choose this program.

What is your biggest takeaway from this program?
My biggest takeaway from this program would have to be the new area of sports analytics and how it is affecting the sports world.

Why did you think the course was right for you when you enrolled?
I thought this course was right for me because I knew it would help me level out the playing field when applying for sports positions. I have some experience in the sports industry but don’t have a Master’s in any sports program. I felt like this course was a great supplement to my bachelor of business.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The marketing campaign assignment stuck out to me the most because it is something I actually want to do in my career. Making marketing campaigns is my career goal at the moment, so being able to get practice with that was amazing!

What would you say to a friend about Fundamentals of Global Sports Management?
Fundamentals of Global Sports Management was a great course that allowed me to dig deeper into my passion, at my own pace.

Interview Tips and Tricks To Landing Your Dream Job

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Press Play Above for the Full Webinar Recap

Going into an interview for your dream job can be nerve-wracking. Many people apply, the chosen are few and there can only be one person in the top spot. We’ve all been there and realize that things would be much easier if we had some inside tips on how to ace an interview. Izzy Lugo, Founder and host of Strange on Purpose podcast,  had an up close and personal conversation with some hiring staff members from the global footwear brand adidas. The webinar, How To Get a Sneaker Brand’s Hiring Manager to Notice You, was packed full of free game for you.

Izzy was joined by Nick Ziemer (Manager Digital Technology –Footwear, adidas), Bernadette Little (Designer on Global Brand Design, adidas), and Collin Lashway (University Recruiter, adidas). They talked about what it’s like to work at adidas and what the hiring process is like. They gave ve attendees an inside look at what hiring managers are looking for and what you can do to make yourself stand out as a candidate for the position you are interviewing for. Check out some of their points below: 

  • Myth: The only job in the sneaker industry is sneaker design.
  • Truth: “The 3 panelists on this webinar are a great representation of the different jobs available in the sneaker industry. There was a Manager of Digital Technology, a Designer on Global Brand, and a University Recruiter, all adidas employees.” 
  • Myth: Internships are so hard to get.
  • Truth: “Networking plays a major role in landing internships and even full-time jobs in the sneaker industry.” 
  • Question: What makes a resume stand out?
  • Answer: “There’s not one way to do a resume well but a lot of ways to do it wrong.” 
  • Question: What makes a portfolio stand out?
  • Answer: “Portfolios can show passion and desire through projects to help applicants tell their authentic story. Authenticity is key to standing out.” 
  • Question: What is it like being a Black/Brown person in the industry
  • Answer: “A young Black/Brown person coming into the sneaker industry now is definitely going to be minoritized but the conversations around diversity are being had. I find myself being the only woman in the conversation and the only Black woman in the conversations, at times.”

If you want to hear their complete answers and get all the gems, the full webinar replay for How To Get a Sneaker Brand’s Hiring Manager to Notice You is now available here.  

About Izzy Lugo III:

Izzy Lugo III is the Founder and Host of the Strange on Purpose Podcast. The podcast tells the stories of professionals shattering the glass ceilings of culture and shows young professionals what happens when you are authentically you 100% of the time. In addition to the podcast, Izzy spends his time working with brands on content creation as has partnered with brands such as Columbia, UGG, and much more. Lugo has been previously selected as one of Wisconsin’s 25u25 and a Neighborhood Achiever by the Business Journals.

“So I Could…” Course Wrap-Up With Gaming & Esports Grad Un Emery Jo Scalliwag

Name: Un Emery Jo Scalliwag
Course: Gaming & Esports Industry Essentials

I enrolled in Gaming & Esports Industry Essentials so I could…
follow my passion of writing and acquire a job in the field of work I love

Where are you working now?
Teacher and Producer on Skillshare.

Why did you think the course was right for you when you enrolled?
It was an online course about my true passion: Video game development.

How did the course prepare you for working in the gaming and esports industry?
As a Non-Binary person with health issues, it prepared me for what I may expect in regards to possible bigotry, but also solutions and support. I think this is important if I want to pursue my passion. I appreciate the course being honest in this regard and not trying to hide the uglier side of the industry. It also showed me how complex game designing and the industry has become. Games are a labour of love, but always worth it.

How did the partnership with FIT for Gaming and Esports Industry Essentials affect your choice to take the program?
I wouldn’t say it really affected my choice, though I hope to use it for any extra help in getting a job in the industry.

What is your biggest takeaway from this program?
Learning the process and changes in the industry, as well as just how fundamental video games are in human history today.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The design document course. I used an old video game idea I had in my head for a while and put it on paper. It made me see that I could make it a reality. Now, I’m using the document to make the actual game!

What would you say to a friend about Gaming and Esports Industry Essentials?
That it’s worth looking into, even if someone may just plan on taking it to learn more about the industry.

Has your experience in Gaming and Esports Industry Essentials impacted your career at all yet, and if so, how?
I believe that it’s been a great help in me realizing that this IS where I want a career in. I’m an excellent writer and I love making the world a more fun place! I hope to use my experiences here to get the job I know I can get

“So I Could…” | Frances D. Barth

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Name: Frances D. Barth        Course: Film/TV Industry Essentials

In an engaging interview, Film/TV student Frances D. Barth shares insights into his transformative experience with the Film/TV Industry Essentials program as part of the #SoICould campaign. Discover how this course broadened his perspective on the film industry, equipped him for independent filmmaking, and opened doors to professional growth in marketing and distribution.

Q: I enrolled in Film/TV Essentials so I could…
A: Learn other aspects of the film industry that I was not aware of.

Q: Where are you working now?
A: In my studio.

Q: How did the course prepare you for working in the film and TV industry?
A: I’m an indy filmmaker and 75 years old-so I wasn’t focused on fitting into an industry, but to be better in all aspects of my filmmaking. Right away I understood I need to go back to my most recent film, Dreaming Tango, which has played many festivals but I need to further develop aspects of the press kit, marketing and attempt distribution past film festivals.

Q: How did the partnership with NYU for Film and TV Industry Essentials affect your choice to take the program?
A: It was the main reason I was interested.

Q: What is your biggest takeaway from this program?
A: I have a much better practical understanding of all aspects of filmmaking-especially regarding marketing and distribution and levels to aspire to professionally.

Q: What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
A: They all did-most of them were from the NYU school. Each offered really important information and concepts.

Q: What would you say to a friend about Film/TV Industry Essentials?
A: I think it’s great for someone who knows much of this already, but I would think intimidating for anyone who isn’t used to technology already.

Q: Why did you think the course was right for you when you enrolled?
A: I wanted a broadly scoped project on film/tv. I have taken many single CE classes and I thought this would be very helpful as I’m about to tackle a feature film.

 

If you’re passionate about the film industry and eager to explore new possibilities, we invite you to check out our  Film/TV Industry Essentials course and feel free to check out our wide range of other exciting courses. Embrace the spirit of exploration and growth with Yellowbrick – your gateway to a world of endless opportunities.

Take a Look Inside New York City’s Makeup Museum | VIDEO

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The Makeup industry has been around for quite some time. From the early days of makeup campaigns to the trends that have come and gone, there have been a lot of styles, looks, and products that have made the industry what it is today. Red Lips, smoky eyes, and smooth skin have always been beauty basic. The styles and concepts behind makeup have evolved over the years to make the industry what it is today. The Makeup Museum in New York City was created to allow visitors to immerse themselves in a historical beauty experience. It was designed as an immersive experience but had to pause and reset due to the ordered Covid restrictions that hit New York City last year.

The Makeup Museum was set to open with interactive exhibits that focused on touch and creating products. The pandemic changed all that. In May 2020 it still opened with its premiere exhibit, “Pink Jungle: 1950s Makeup in America”. The exhibit showcased a variety of historical makeup items that belonged to icons like Marilyn Monroe and Greta Garbo. Beauty Industry Essentials graduate Kenecia Lashae was tapped to help curate the museum, with a focus on the Black Beauty wall. The Black Beauty Wall highlighted some of the makeup products, successes, and challenges that African American women faced during these times.

We paid a visit to the Makeup Museum recently and caught up with Kenecia. She was able to take us through the museum on a guided tour and show us what they had to offer on a visit. The video serves as an inside look at the “Pink Jungle” exhibit with helpful commentary from Kenecia. The makeup museum is temporarily closed due to Covid restrictions. For more information on the next Makeup Museum exhibit, please visit www.makeupmuseum.com and sign up for the newsletter and exxhibit alerts. 

Kenecia Lashae Discusses Why She Chose Beauty Industry Essentials | #SoICould

(press play above to hear Kenecia’s course testimonial)

Name: Kenecia Lashae Course: Beauty Industry Essentials

Instagram: @passport2pretty

I enrolled in Beauty Industry Essentials so I could…

I enrolled in this program so I could gain a better understanding of the fashion industry and the day-to-day process of getting an idea turned into a product.

Where are you working now?
I am working on creating a conscious body care line.

Has your experience in Beauty Industry Essentials impacted your career at all yet, and if so, how?
Beauty Industry Essentials has not yet affected my career but I’m sure in time it will have a positive effect.

Why did you think the course was right for you when you enrolled?
I thought the course was right for me because I took two years off from the industry and wanted to polish up with the course.

How did the course prepare you for working in the beauty industry?
The course was a refresher for me in many ways. I think it will show potential clients my dedication to continued education.

How did the partnership with Allure for Beauty Industry Essentials affect your choice to take the program?
The partnership with Allure was a major appeal to me because they are a staple in all things beauty.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The course that stuck out to me the most was beauty writing is hard, because it is. I like the instructors’ analogy of writing 500 words on mascara versus a crisis overseas.

What is your biggest takeaway from this program?
That I was actually very interested in the branding side of the course and could see myself exploring an additional service.

What would you say to a friend about Beauty Industry Essentials?
I would tell a friend that Beauty Industry Essentials is a great refresher course that can help you explore different avenues of the beauty industry.

“So I Could…” | Skye Monroe

Name: Skye Monroe Course: Fashion Industry Essentials 

Instagram: @skye.monroe

I enrolled in Fashion Industry Essentials so I could…

I enrolled in this program so I could gain a better understanding of the fashion industry and the day-to-day process of getting an idea turned into a product.

Where are you working now?

I am currently Self-Employed.

Has your experience in Fashion Industry Essentials impacted your career at all yet, and if so, how?

Yes, I will be attending Parsons School of Design in Fall 2021.

Why did you think the course was right for you when you enrolled?

The course taught me the steps to advance towards a career in the fashion industry.

How did the course prepare you for working in the fashion industry?

It taught me all about fashion verbiage, skills, mock-ups, and portfolio content.

How did the partnership with Parsons for Fashion Industry Essentials affect your choice to take the program?

After taking the Fashion Industry Essentials course, I committed to attending Parsons in the Fall.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?

Production Cost course shed light on the business aspect of the fashion industry

What would you say to a friend about Fashion Industry Essentials?

I really enjoyed the program and would recommend it if you are looking into Parsons.

Elena Railean Discusses Why She Chose Hospitality and Tourism | #SoICould

Name: Elena Railean

Course: Hospitality & Tourism Industry Essentials

Instagram: @helenrai

I enrolled in Hospitality & Tourism Industry Essentials so I could…

Improve my knowledge in the Tourism and Hospitality Industry, to drive excellence and 5-star service.

Where are you working now?

Corporate Trainer in Customer Service for Airbnb Project, Lisbon.

Why did you think the course was right for you when you enrolled?

I’ve always had an interest in the Travel and Tourism Industry. I wanted to have an up-skill in this field. Life is a constant learning and improvement experience.

How did the course prepare you for working in the hospitality industry?

It made me aware that it is not only about hotels and restaurants, but it is an entirely new world to be prepared for in order to achieve an outstanding service experience.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?

Event planning – How to use the space that has no purpose at this point for different business conferences and events, at a reduced price.

What would you say to a friend about Hospitality & Tourism Industry Essentials?

If you are currently stuck and not sure where to take the step-up from, this course is a great source of inspiration.

What is your biggest takeaway from this program?

I never expected to be so fond of Sales and Entrepreneurship. Enjoyed the class, and how interesting and easy it is integrating.

Entrepreneurship In The Music Industry with Director of Marketing, Ali Samadpour

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Everyone’s journey through the music industry is different. Ali Samadpour started out as an intern and worked his way up to Director of Marketing at Everybody Knows. While working his main gigs, he managed to launch two companies, Prescient Digital and Modular Merch. Both companies are rooted in the music industry and help artists with things like merch and digital marketing. He’s worked with a variety of artists including J. Balvin, Da Baby, SAINT JHN, MADEINTYO, A Boogie Wit da Hoodie, Wiz Khalifa and many more.

It hasn’t always been easy but Ali worked hard to get to where he is today. He recently hosted a Music Industry Essentials Webinar to talk about his career path and give some useful tips on making it in the industry. He talked about everything from maximizing a marketing budget to building a Spotify account for artist’s music and how digital advertising plays a major role in marketing an artist and his/her music. He also talked about how to network and safely communicate with people during a pandemic. Networking and fostering positive relationships with people is an important part of making it in the music industry.

If you missed the live webinar, you’re in luck. The entire webinar is available for replay in the video box above and some of the presentation slides are posted below. Aside from taking the Music Industry Essentials course, this conversation is a great jumpstart for a successful career in the music industry.

5 Career Quotables From Grammy Nominated Songwriter Madison Love

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Working in the music industry doesn’t happen overnight. It requires hard work, training, and persistence. Grammy nominated Songwriter Madison Love knows all about the grind it takes to break into the music industry. She recently got her big break and even a few Grammy Noms but it didn’t come without all of the hustle that comes with it. Madison is an NYU alum of the Clive Davis Institute. She is also a songwriter from a few pop star faves including Lady Gaga, Ava Max, and Selena Gomez. She recently sat down with Yellowbrick’s Music Industry Essentials course to talk about her journey through school and how she transitioned into a career in the music industry.

Madison loves what she does, and it shows. “The best part of my job, honestly, is being able to connect to millions of people emotionally through your voice and your emotions”, she said. “And it’s kind of a crazy thing when you hear other people screaming the song that you wrote and you’re just thinking, wow, this is so unreal”. She dropped a lot of useful gems during this interview. Bringing a pen and paper to take notes is highly recommended. You can see some of her quotables below.

If a career in the music industry is something you’ve always wanted, let Music Industry Essentials help you take that first step. Visit Yellowbrick.co/music to apply.

1. “I don’t want to share all of my secrets, but I write down a lot of titles and lyrics all the time in this (shows a journal) and I always bring it to every session, so I’m prepared.”

2. “I think that hustle has gotten me where I am today and getting big cuts like the song that I collaborated on for Lady Gaga album that’s coming out. I wouldn’t have been able to be in that room if I didn’t really, really hustle to get there.”

3. “You just say yes to everything. I’ve molded myself over the years to try and lend myself to other styles to get more cuts, because I have songs that have gone on the radio that are Latin, I’m speaking Spanish, a lot of songs I speak in, whatever language you want, I’ll do it.”

4. “You have to be able to mold yourself into whatever situation you want to be, but still being authentic to you and being authentic to what you want to present.”

5. “As a songwriter, you don’t really make that much from streaming.
You’re getting YouTube, you’re getting Apple Music, you’re getting all these other services. But it’s still not as much money as you think. You have to have multiple, multiple hit songs a year to be making a lot of money.”