MUSIC INDUSTRY ESSENTIALS

Faculty from New York University’s Clive Davis Institute, together with leaders from across the music world, will teach you about the key areas and related career opportunities in the rapidly changing music industry.

Faculty from NYU’s Clive Davis Institute, together with leaders from across the music world, will teach you about the key areas, and related career opportunities in the rapidly changing music industry.

APPLY NOW

BOOST YOUR CAREER

Build your music industry skills and expertise in key areas such as:

MARKETING
PRODUCTION
REVENUE STREAMS
IMAGE DEVELOPMENT

LEVEL UP.
ON YOUR
SCHEDULE.

The program includes 6 online course modules, and related skill-building activities. Each module takes 3-5 hours to complete, and is broken into several shorter lessons that students finish at their own pace. Students earn a non-credit certificate of completion from NYU.

LEARN THE
BUSINESS

MAP YOUR
CAREER

BOOST YOUR
CRED

Instructors and Industry Experts

Ryan Leslie
Ryan LeslieRecording Artist/Music Producer/CEO & Founder of SuperPhone
Rachel Karry
Rachel KarryCo-founder & Vice President, World Artists United
Kerry Gordy
Kerry GordyCEO, Gordy Enterprises
Erica Ramon
Erica RamonArtist Manager, DAS Communications
Nick Sansano
Nick SansanoClive Davis Institute of Recorded Music Chair
DJ Clark Kent
DJ Clark KentGod's Favorite DJ
Stevie Mackey
Stevie MackeySinger / Celebrity Vocal Coach
Pete Rock
Pete RockProducer / DJ, Soul Brother Number One
Jeff Rabhan
Jeff RabhanClive Davis Institute of Recorded Music Chair, 2010-2020
Marlon Saunders
Marlon SaundersAdjunct Instructor
Tiffany Hardin
Tiffany HardinStrategic Brand Partnerships & Culture Marketing
Marc Plotkin
Marc PlotkinAssistant Arts Professor
Kareem Biggs Burke
Kareem Biggs BurkeEntrepreneur
Dan Charnas
Dan CharnasAssociate Arts Professor
Jalen James Acosta
Jalen James AcostaFounder & CEO, World Artists United
Karlie Hustle
Karlie HustleMusic Industry Expert
JD Samson
JD SamsonAssistant Arts Professor
Previous
Next

curriculum

1

Explore the path from an idea to a song, the evolving role of the record producer, and the development of music in the digital age.

2

Follow the money – the music industry is a complicated, multi-billion dollar business. Learn about deals, licensing, management, publishing, and more.

3

Dive into performance, authenticity, and artist personas on the path to helping an artist achieve – and maximize – their potential.

4

Understand the importance and impact of sharing your story and avenues to connect, from social media to journalism to fan engagement.

5

Gain insight into the intricate process of producing a record from production philosophy to the role of music producers.

6

Learn how to identify your audience and master emerging marketing channels.

CURRICULUM

1

Explore the path from an idea to a song, the evolving role of the record producer, and the development of music in the digital age.

2

Follow the money – the music industry is a complicated, multi-billion dollar business. Learn about deals, licensing, management, publishing, and more.

3

Dive into performance, authenticity, and artist personas on the path to helping an artist achieve – and maximize – their potential.

4

Understand the importance and impact of sharing your story and avenues to connect, from social media to journalism to fan engagement.

5

Gain insight into the intricate process of producing a record from production philosophy to the role of music producers.

6

Learn how to identify your audience and master emerging marketing channels.

Student Feedback

I got a job at one of the major labels! And then I became a member of the Recording Academy. I would say this course became foundation for my career in the music industry.
Joey BrazelMusic Industry Essentials Grad
Joey Brazel
The curriculum is extremely detailed, and the professors/industry experts are very articulate. They explain the ins and outs of the course in a way that translates easily to learners. Being able to complete the course at my own pace was also a huge plus for me since I work full time.
Simone ArzoomanianMusic Industry Essentials Grad
Simone Arzoomanian
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Next
I got a job at one of the major labels! And then I became a member of the Recording Academy. I would say this course became foundation for my career in the music industry.
Joey BrazelMusic Industry Essentials Grad
Joey Brazel
The curriculum is extremely detailed, and the professors/industry experts are very articulate. They explain the ins and outs of the course in a way that translates easily to learners. Being able to complete the course at my own pace was also a huge plus for me since I work full time.
Simone ArzoomanianMusic Industry Essentials Grad
Simone Arzoomanian
Previous
Next

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