ECOMMERCE FOUNDATIONS COURSE

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Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. This e-commerce industry course covers a wide range of topics, including creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, analyzing data and KPI reporting, and understanding distribution and logistics, among others.

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100% ONLINE

Build Your Digital Brand

Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas.

Create a Marketing Strategy
Design a Customer Journey
Build a Buying Plan
E-tail Design
Revenue Reporting

Enter your email to get a sneak peek video and more details.

96% of our students would recommend this program to a friend

Curriculum
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Understand the ecommerce marketplace by exploring your industry competition, identifying your customers, and learning about different ecommerce platforms like Shopify — all while establishing your revenue model and creating a buying plan.

Learn the power of branding by designing your own e-tail website through wireframes, content marketing, and product photography while understanding what makes a successful site and defining your website goals.

Discover how to use online marketing strategies like SEO, paid media, and influencer marketing to reach your customer. Ideate a brand identity from packaging and design to brand messaging.

Ideate a customer experience that communicates a brand mission and values that reach your target audience through building a customer journey, brand storytelling, UX design, and the importance of customer service.

Learn the ins and outs of distribution and logistics, focusing on fulfillment tools and shipping, while understanding digital solutions and tools used for measuring and tracking key metrics from page views to revenue reports.

Build your ecommerce business.

On YOUR schedule. –

The e-commerce industry essentials program includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.

INSTRUCTORS AND INDUSTRY EXPERTS
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What Students Say About Yellowbrick Courses –

I really enjoyed the wireframing - web design section of the course and how it can improve the UX.

I completely changed careers and now have the ability to pursue my goals as a designer.

I have become confident to seek applications to international universities including Parsons School of Design, to study Industrial Design (MFA).

GET MORE INFO
Enter your email to receive a sneak peek video and more details.

ECOMMERCE FOUNDATIONS COURSE

BUILD EXPERTISE

GAIN INSIGHT

SET YOURSELF APART

Bill Carroll

Production Director, Centennial Broadcasting

I'm most proud of taking the courage to start a music foundation and help musicians with any kind of disability and who are on the spectrum. It's something close to me and very important to nourish.

B. Danielle Watkins

Chief Programmer, iElevate Media Group

Writing is my passion, creating is my heart, and telling stories gives me an escape I've never found anywhere else, so to be doing that for the masses is what success looks like for me.

Timothy Clarke

Mixshow DJ/Personality, Radio One/Urban One, Sirius XM

I want to be able to help upcoming artists be heard and seen on a global level, and be known as one of the biggest DJs turned A&R in hip-hop culture.

Sabrina

Assistant Project Manager, Dirt Rock Empire

For me, success means continuing to learn and grow everyday. Next, I hope to become an even bigger voice in the industry and help encourage positive change.

Rebecca Lu

Business Development, Joes Footwear

The biggest challenge is you never know when you will be challenged - they just pop out somehow, even you think you are doing the best. So don’t take challenge as monster, always be positive and do whatever you can.

Pavlina Koleva

UX/UI Designer, Pixum

To be a designer means you give people better experience, you help people and you try to see things through their eyes. Creating flexible products even for people with disabilities is great achievement. Design was and always will be part of people's life.

Leslie Peterson

Coordinator - Center of Excellence, NBCUniversal

One of the hardest parts of my journey was moving to New York City from a small town and learning how to navigate the corporate world. Everyday I am learning something new and need to be okay with not knowing everything.

KeNisha Ruff

Founder, Marie Hunter Beauty

Less than 1% of luxury beauty founders are black. I am laying the groundwork for black founders to enter the prestige sector and using my company to inspire, break the stigma surrounding mental health, and fight climate change.

John Paul Endab

Physical Education Teacher, Joppa High School

As an educator, I truly believe that learning is a continuous process. It give us an opportunity to satisfy our curiosity, pursue our interests, or try new things.

Elena Takmakova

Manager - International Production, Universal Music Group

The thing that keeps me on track is remembering how far I've come. Just that simple feeling of being proud of myself can make miracles.

Deyonte

Fashion Designer, DWC Project Runway Season 16 Contestant

Everyone has challenges and obstacles they face in the industry. It's what you do with those minor situations that help you become better if you allow it. You have to fight for your vision and be relentless.

ECOMMERCE FOUNDATIONS COURSE

BUILD EXPERTISE

GAIN INSIGHT

SET YOURSELF APART

Bill Carroll Production Director, Centennial Broadcasting I'm most proud of taking the courage to start a music foundation and help musicians with any kind of disability and who are on the spectrum. It's something close to me and very important to nourish.

B. Danielle Watkins Chief Programmer, iElevate Media Group Writing is my passion, creating is my heart, and telling stories gives me an escape I've never found anywhere else, so to be doing that for the masses is what success looks like for me.

Timothy Clarke Mixshow DJ/Personality, Radio One/Urban One, Sirius XM I want to be able to help upcoming artists be heard and seen on a global level, and be known as one of the biggest DJs turned A&R in hip-hop culture.

Sabrina Assistant Project Manager, Dirt Rock Empire For me, success means continuing to learn and grow everyday. Next, I hope to become an even bigger voice in the industry and help encourage positive change.

Rebecca Lu Business Development, Joes Footwear The biggest challenge is you never know when you will be challenged - they just pop out somehow, even you think you are doing the best. So don’t take challenge as monster, always be positive and do whatever you can.

Pavlina Koleva UX/UI Designer, Pixum To be a designer means you give people better experience, you help people and you try to see things through their eyes. Creating flexible products even for people with disabilities is great achievement. Design was and always will be part of people's life.

Leslie Peterson Coordinator - Center of Excellence, NBCUniversal One of the hardest parts of my journey was moving to New York City from a small town and learning how to navigate the corporate world. Everyday I am learning something new and need to be okay with not knowing everything.

KeNisha Ruff Founder, Marie Hunter Beauty Less than 1% of luxury beauty founders are black. I am laying the groundwork for black founders to enter the prestige sector and using my company to inspire, break the stigma surrounding mental health, and fight climate change.

John Paul Endab Physical Education Teacher, Joppa High School As an educator, I truly believe that learning is a continuous process. It give us an opportunity to satisfy our curiosity, pursue our interests, or try new things.

Elena Takmakova Manager - International Production, Universal Music Group The thing that keeps me on track is remembering how far I've come. Just that simple feeling of being proud of myself can make miracles.

Deyonte Fashion Designer, DWC Project Runway Season 16 Contestant Everyone has challenges and obstacles they face in the industry. It's what you do with those minor situations that help you become better if you allow it. You have to fight for your vision and be relentless.

Bill Carroll

Production Director, Centennial Broadcasting

I'm most proud of taking the courage to start a music foundation and help musicians with any kind of disability and who are on the spectrum. It's something close to me and very important to nourish.

B. Danielle Watkins

Chief Programmer, iElevate Media Group

Writing is my passion, creating is my heart, and telling stories gives me an escape I've never found anywhere else, so to be doing that for the masses is what success looks like for me.

Timothy Clarke

Mixshow DJ/Personality, Radio One/Urban One, Sirius XM

I want to be able to help upcoming artists be heard and seen on a global level, and be known as one of the biggest DJs turned A&R in hip-hop culture.

Sabrina

Assistant Project Manager, Dirt Rock Empire

For me, success means continuing to learn and grow everyday. Next, I hope to become an even bigger voice in the industry and help encourage positive change.

Rebecca Lu

Business Development, Joes Footwear

The biggest challenge is you never know when you will be challenged - they just pop out somehow, even you think you are doing the best. So don’t take challenge as monster, always be positive and do whatever you can.

Pavlina Koleva

UX/UI Designer, Pixum

To be a designer means you give people better experience, you help people and you try to see things through their eyes. Creating flexible products even for people with disabilities is great achievement. Design was and always will be part of people's life.

Leslie Peterson

Coordinator - Center of Excellence, NBCUniversal

One of the hardest parts of my journey was moving to New York City from a small town and learning how to navigate the corporate world. Everyday I am learning something new and need to be okay with not knowing everything.

KeNisha Ruff

Founder, Marie Hunter Beauty

Less than 1% of luxury beauty founders are black. I am laying the groundwork for black founders to enter the prestige sector and using my company to inspire, break the stigma surrounding mental health, and fight climate change.

John Paul Endab

Physical Education Teacher, Joppa High School

As an educator, I truly believe that learning is a continuous process. It give us an opportunity to satisfy our curiosity, pursue our interests, or try new things.

Elena Takmakova

Manager - International Production, Universal Music Group

The thing that keeps me on track is remembering how far I've come. Just that simple feeling of being proud of myself can make miracles.

Deyonte

Fashion Designer, DWC Project Runway Season 16 Contestant

Everyone has challenges and obstacles they face in the industry. It's what you do with those minor situations that help you become better if you allow it. You have to fight for your vision and be relentless.