Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.

Build Your Digital Brand

Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas. 

  • Create a Marketing Strategy
  • Design a Customer Journey
  • Build a Buying Plan
  • E-tail Design
  • Revenue Reporting

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96% of our students would recommend this program to a friend
Starting Up and Strategy
Understand the ecommerce marketplace by exploring your industry competition, identifying your customers, and learning about different ecommerce platforms like Shopify — all while establishing your revenue model and creating a buying plan.  
E-tail design
Learn the power of branding by designing your own e-tail website through wireframes, content marketing, and product photography while understanding what makes a successful site and defining your website goals.   
Discover how to use online marketing strategies like SEO, paid media, and influencer marketing to reach your customer. Ideate a brand identity from packaging and design to brand messaging.
Ideate a customer experience that communicates a brand mission and values that reach your target audience through building a customer journey, brand storytelling, UX design, and the importance of customer service.
Back end services & reporting
Learn the ins and outs of distribution and logistics, focusing on fulfillment tools and shipping, while understanding digital solutions and tools used for measuring and tracking key metrics from page views to revenue reports.
Build your ecommerce business. 
On YOUR schedule.
The program includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.


Learn from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.


Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.


Earn a Certificate of Completion from the world-renowned Parsons, the #1 ranked art and design school in the US, to add to your profile and help you stand out from the crowd.

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