ECOMMERCE FOUNDATIONS
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Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.
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100% ONLINE

Build Your Digital Brand

Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas. 

  • Create a Marketing Strategy
  • Design a Customer Journey
  • Build a Buying Plan
  • E-tail Design
  • Revenue Reporting

Enter your email to get a sneak peek video and more details.

NYU
96% of our students would recommend this program to a friend
Starting Up and Strategy
Understand the ecommerce marketplace by exploring your industry competition, identifying your customers, and learning about different ecommerce platforms like Shopify — all while establishing your revenue model and creating a buying plan.  
E-tail design
Learn the power of branding by designing your own e-tail website through wireframes, content marketing, and product photography while understanding what makes a successful site and defining your website goals.   
Discover how to use online marketing strategies like SEO, paid media, and influencer marketing to reach your customer. Ideate a brand identity from packaging and design to brand messaging.
Ideate a customer experience that communicates a brand mission and values that reach your target audience through building a customer journey, brand storytelling, UX design, and the importance of customer service.
Back end services & reporting
Learn the ins and outs of distribution and logistics, focusing on fulfillment tools and shipping, while understanding digital solutions and tools used for measuring and tracking key metrics from page views to revenue reports.
Build your ecommerce business. 
On YOUR schedule. –
The program includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.

BUILD EXPERTISE

Learn from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.

GAIN INSIGHT

Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.

SET YOURSELF APART

Earn a Certificate of Completion from the world-renowned Parsons, the #1 ranked art and design school in the US, to add to your profile and help you stand out from the crowd.

INSTRUCTORS AND INDUSTRY EXPERTS
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Chris Lacy
Chris LacyParsons Faculty
Xia Feng
Xia FengFounder & CEO, The How Consulting
Joshua Williams
Joshua WilliamsParsons Faculty
Daniel Salcedo
Daniel SalcedoSerial Entrepreneur
Nathalie Benzing
Nathalie BenzingCOO, Stamped.io
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What Students Say About Yellowbrick Courses –
I really enjoyed the wireframing - web design section of the course and how it can improve the UX.
Anastasia AngeliEcommerce Foundations Grad
I completely changed careers and now have the ability to pursue my goals as a designer.
Jesse StroudProduct Design Essentials Grad
I have become confident to seek applications to international universities including Parsons School of Design, to study Industrial Design (MFA).
Mustapha Opeyemi Salaudeen
Mustapha Opeyemi SalaudeenProduct Design Essentials Grad
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