Parsons faculty, together with entrepreneurs, industry experts and specialists from Printful and Shopify, uncover how to design a seamless, ecommerce enterprise. Lessons range from creating a marketing strategy, building a digital brand, designing a customer journey, optimizing SEO tools and paid media, utilizing data and KPI reporting, understanding distribution and logistics, and more.
Build Your Digital Brand
Self-paced assignments and hands-on projects reinforce critical knowledge and help develop skills in key areas.
Create a Marketing Strategy
Design a Customer Journey
Build a Buying Plan
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96% of our students would recommend this program to a friend
Understand the ecommerce marketplace by exploring your industry competition, identifying your customers, and learning about different ecommerce platforms like Shopify — all while establishing your revenue model and creating a buying plan.
Learn the power of branding by designing your own e-tail website through wireframes, content marketing, and product photography while understanding what makes a successful site and defining your website goals.
Discover how to use online marketing strategies like SEO, paid media, and influencer marketing to reach your customer. Ideate a brand identity from packaging and design to brand messaging.
Ideate a customer experience that communicates a brand mission and values that reach your target audience through building a customer journey, brand storytelling, UX design, and the importance of customer service.
Learn the ins and outs of distribution and logistics, focusing on fulfillment tools and shipping, while understanding digital solutions and tools used for measuring and tracking key metrics from page views to revenue reports.
Build your ecommerce business.
On YOUR schedule.–
The program includes 5 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from Parsons.
Learn from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.
Gain practical understanding through real-world case studies and examples, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.
SET YOURSELF APART
Earn a Certificate of Completion from the world-renowned Parsons, the #1 ranked art and design school in the US, to add to your profile and help you stand out from the crowd.
INSTRUCTORS AND INDUSTRY EXPERTS –
Chris LacyParsons Faculty
Xia FengFounder & CEO, The How Consulting
Joshua WilliamsParsons Faculty
Daniel SalcedoSerial Entrepreneur
Nathalie BenzingCOO, Stamped.io
STUDENT FEEDBACK –
The course forces you really to make the building blocks of a clothing brand. Right down to business plan, target market, potential store layouts, pop up shops, you name it. At the end of this course I found myself with an actually written business plan which I never thought I would have or needed. Now I have something professional to continuously build off.
Billy PettsStreetwear Essentials Grad
I'm loving the course so far and it was just what I needed to take my brand to the next level.
Willeen CapehartFashion Industry Essentials
The curriculum is extremely detailed, and the professors/industry experts are very articulate. They explain the ins and outs of the course in a way that translates easily to learners. Being able to complete the course at my own pace was also a huge plus for me since I work full time.
Simone ArzoomanianMusic Industry Essentials Grad
The Business/Entrepreneurship advice and experience gifted to me was very eye-opening information. I learned a lot about starting a streetwear brand and which approach would be best suited for the distribution of my future projects. The course prepared me to deal with collaborators and investors in an orderly manner. I received a lot of advice on how to keep my brand original while sustaining full control and ownership over it.
Aidan McGeeStreetwear Essentials Grad
I don't feel as though I am walking into this blind anymore. I feel as though I've been given really great advice that has given me a clear path on how the industry runs and how I can fit myself into the market.
Alana HollenkampMusic Industry Essentials Grad
It prepared me by [giving me] a better understanding of the industry. I have more confidence in applying for positions now that I have completed the course.
ChrisFundamentals of Global Sports Management
The course is taught by experienced professionals and fantastic professors from a very good school, and that all of the foundational elements of fashion that you could possibly want to know is all there, and easy to understand.
The various sites and planners that I was provided for things like internships, mentorship, visual style, and portfolio planning was immensely helpful and will continue to be helpful as I apply to fashion schools and internships later on.
Abigail GallenFashion Industry Essentials Grad
This course really educates and prepares for the real world in the fashion industry. It shines a light on things that one would have never thought were a part of it and it's incredibly eye-opening.
Elise CullenFashion Industry Essentials Grad
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