Yellowbrick, in collaboration with New York’s Fashion Institute of Technology (FIT), today announced the launch of Gaming and Esports Industry Essentials, a program designed to explore the expansive and lucrative world of Gaming and Esports. The program will help prepare game fans, players, and aspiring designers for the gaming industry, which is expected to generate $196 billion in revenue by the year 2022.
Gaming and Esports Industry Essentials exposes learners to a full host of roles and career paths, everything from game design to Esports team management. Learners will walk through a full survey of the industry, examine multiple roles, test aptitudes, and – ideally – determine a personal career fit. Upon finishing the program, learners receive a Completion Certificate from FIT.
“FIT is committed to expanding and diversifying its offerings to meet the needs of the adult and non-traditional learner,” said Daniel M. Gerger, director of FIT’s Center for Continuing and Professional Studies. “These new and customized offerings reflect the depth and breadth of FIT’s unique curriculum, which continues to innovate in an ever-changing environment.”
“Today’s gaming world has torn down preconceived notions and proven itself to be a viable arena for creative and lucrative career paths. We’re thrilled to help open doors for the players, creators, and game enthusiasts who’ve made this movement possible,” said Rob Kingyens, President and CEO of Yellowbrick. “Few industries generate as much passion for young people as gaming.”
The course offers a sequence of project-based activities and assignments analyzing the basics of game design, marketing, and project management. They will gain the knowledge necessary to develop, plan, and execute Esports events – including social media content development to entice fan interaction. Instruction also covers the history of gaming, game story concept and iterative development, marketing and distribution, and the business opportunities that exist in Esports communities.
“Passionate gamers come from all walks of life, but many don’t know how to transition from recreational player to industry participant and many don’t receive the same informational and educational opportunity to enter into the Esports and gaming space,” said Erin Ashley Simon, gaming TV anchor, host, and advocate. “What’s great about this program is that it offers an inside view and first step that anybody can understand, and it enables learners to imagine a place for themselves in the wider gaming world.”
Instructors featured in the program represent a wide array of talent, specialties, and leadership from across the gaming community. In addition to Simon, contributors to the program include FIT faculty Maria Hwang and Dan Shefelman; General Manager & CEO of WorldGaming and Collegiate StarLeague Wim Stocks; Esports Player and commentator “Tasty” Steve Scott; Andbox Head of Marketing Francis Thai; Rockstar Games’ Sanford Santacroce; and many more. Simon, Scott, and Thai will also be offering scholarships in their name, lending financial support to learners who need help entering the program.
All course materials and instruction will be provided online, which means that students can complete lessons at their own pace and fit the course into their daily lives.
Visitors to yellowbrick.co/gaming can sign up now for an exclusive preview of the program. The first group of students will be admitted in July.
“Let’s Go back, back to the Gap”, Kanye West (Starships)
In a post hashtagged #WestDayEver, the @kanyew.est IG account confirmed what most of us already knew. The streets have been talking about this but today, we have confirmation. Kanye West’s Yeezy brand has officially inked a 10 year partnership deal with GAP. Ye decided to bring his Yeezy apparel line to the clothing store chain as a possible ode to his teenage years.
Like most of us, Kanye worked his teenage years at the GAP, but in Chicago. If a career in the fashion industry was something you wanted, the Gap was referenced as the place to start. From folding boards to merchandising the store windows, the Gap was the perfect place to get both retail and design experience. In the partnership release, Gap cites West as a “disruptive force across music, footwear, fashion, architecture, and more”. This seems like the perfect union as the Gap brand has been somewhat of a retail disruptor as well.
Kanye has had success with his Yeezy brand with an adidas partnership in the footwear department. It will be interesting to see what he can do with his apparel collection. Yeezy apparel was set at a pretty high price-point. Hopefully this partnership will make it a little more affordable for all to enjoy. Release dates are still being tossed around but we can expect to see the first drop sometime in 2021.