Keeping Creative During Quarantine w/ Leah McSweeney

Trying to stay busy while the world is at a standstill isn’t easy. The Coronavirus pandemic shut down major parts of the world and many people are at home, trying to figure out next steps. For creatives like Leah McSweeney, staying motivated and active in her craft isn’t easy. McSweeney is the founder of Married to the Mob, a popular streetwear brand for women. MTTM has been around since 2004. Despite the current situation, McSweeney successfully relaunched the MTTM brand last month with new designs and products. Aside from being a mom, a designer, and a RHONY, she is a contributor in the Complex x Parsons Streetwear Essentials program. She sat down and gave us a few insider tips and some solid insight into owning and running a streetwear brand.

McSweeney recently sat down for a Live ZOOM conversation with the Yellowbrick team. She discussed everything from how she launched MTTM NYC to how she stays motivated, creative, and most importantly, SANE during the current pandemic situation. If you missed the live chat, drop your email below for the full replay link. 

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Sneakerschool Grad Jae Tips Gives Us An Inside Look At His Passion for Sneakers

When you have a passion for sneakers, finding a career in the industry seems like a stretch. Sneakerschool grad John Cotton, aka @JaeTips, is a sneakerhead at heart. His love for sneakers has been a thing since he was a kid. As he got older, he found ways to turn his passion into profit so that he could potentially pursue a career in the sneaker industry. 

He decided to try his hand at sneaker design and headed over to the Nike Bespoke lab in New York City. There, with the help of the designers (who are also Sneakerschool students),  he brought his sneaker idea to life. He created his iconic 1 of 1 shoe. His “Air Tips” design is one for the books and has been the talk of the town since its creation. As a final project, students have to create an unboxing video and Jae Tips used his famed Bespoke 1 of 1 for his presentation. We bumped into John at ComplexCon Chicago this past summer (pre-Air Tips) and watching him grow through his sneaker passion into potential designer status is dope. 

In this live ZOOM, he tells us all about his sneaker journey, shows off his unboxing final Sneakerschool project, and answers viewer questions about how to turn your passion into a career. ICYMI, drop your email in the section below to hear the whole convo. If a career in the sneaker industry is something you want to know more about, visit Yellowbrick.co/sneakers for info. 

Students get insider access to key areas of the industry with 45+ on-demand video lessons, and build real-world skills through self-paced projects and simulations.

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Ayesha Curry Talks “Following Your Passion” with Chris ‘Coseezy’ Strachan

Exclusive Conversation: Pursue Your Passion w/ Ayesha Curry and Chris ‘Coseezy’ Strachan.

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Ayesha Curry is a very busy woman. From cooking shows to restaurants to baby shoes to a new magazine, she is truly the personification of the phrase “pursue your passion.” In addition to her many personal projects popping off, she is super-focused when it comes to giving back to the community of Oakland and she stays true to her goals at all times. 

Mrs. Curry recently spoke with Chris ‘Coseezy’ Strachan and gave us all some gems to consider when pursuing your passion.  Throughout the conversation, she gave us quite a few tips. She talked everything from her favorite recipes to launching her magazine “Sweet July” to her Fempire series on EllenTube to all of the workings of eatlearnplay.org, and balancing family with work. Speaking of which, Stephen Curry dropped in for a mid-conversation cameo as well. Oh and Ayesha may or may not be dropping a new cookbook in September….stay tuned!

Thanks to Ayesha and Coseezy for this entertaining conversation, and for giving us all inspiration to “pursue your passion.” If you missed the live stream, drop your email address above to get a link to the full replay.