Take a Look Inside New York City’s Makeup Museum | VIDEO

The Makeup industry has been around for quite some time. From the early days of makeup campaigns to the trends that have come and gone, there have been a lot of styles, looks, and products that have made the industry what it is today. Red Lips, smoky eyes, and smooth skin have always been beauty basic. The styles and concepts behind makeup have evolved over the years to make the industry what it is today. The Makeup Museum in New York City was created to allow visitors to immerse themselves in a historical beauty experience. It was designed as an immersive experience but had to pause and reset due to the ordered Covid restrictions that hit New York City last year.

The Makeup Museum was set to open with interactive exhibits that focused on touch and creating products. The pandemic changed all that. In May 2020 it still opened with its premiere exhibit, “Pink Jungle: 1950s Makeup in America”. The exhibit showcased a variety of historical makeup items that belonged to icons like Marilyn Monroe and Greta Garbo. Beauty Industry Essentials graduate Kenecia Lashae was tapped to help curate the museum, with a focus on the Black Beauty wall. The Black Beauty Wall highlighted some of the makeup products, successes, and challenges that African American women faced during these times.

We paid a visit to the Makeup Museum recently and caught up with Kenecia. She was able to take us through the museum on a guided tour and show us what they had to offer on a visit. The video serves as an inside look at the “Pink Jungle” exhibit with helpful commentary from Kenecia. The makeup museum is temporarily closed due to Covid restrictions. For more information on the next Makeup Museum exhibit, please visit www.makeupmuseum.com and sign up for the newsletter and exxhibit alerts. 

Kenecia Lashae Discusses Why She Chose Beauty Industry Essentials | #SoICould

(press play above to hear Kenecia’s course testimonial)

Name: Kenecia Lashae Course: Beauty Industry Essentials

Instagram: @passport2pretty

I enrolled in Beauty Industry Essentials so I could…

I enrolled in this program so I could gain a better understanding of the fashion industry and the day-to-day process of getting an idea turned into a product.

Where are you working now?
I am working on creating a conscious body care line.

Has your experience in Beauty Industry Essentials impacted your career at all yet, and if so, how?
Beauty Industry Essentials has not yet affected my career but I’m sure in time it will have a positive effect.

Why did you think the course was right for you when you enrolled?
I thought the course was right for me because I took two years off from the industry and wanted to polish up with the course.

How did the course prepare you for working in the beauty industry?
The course was a refresher for me in many ways. I think it will show potential clients my dedication to continued education.

How did the partnership with Allure for Beauty Industry Essentials affect your choice to take the program?
The partnership with Allure was a major appeal to me because they are a staple in all things beauty.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The course that stuck out to me the most was beauty writing is hard, because it is. I like the instructors’ analogy of writing 500 words on mascara versus a crisis overseas.

What is your biggest takeaway from this program?
That I was actually very interested in the branding side of the course and could see myself exploring an additional service.

What would you say to a friend about Beauty Industry Essentials?
I would tell a friend that Beauty Industry Essentials is a great refresher course that can help you explore different avenues of the beauty industry.

Elena Railean Discusses Why She Chose Hospitality and Tourism | #SoICould

Name: Elena Railean

Course: Hospitality & Tourism Industry Essentials

Instagram: @helenrai

I enrolled in Hospitality & Tourism Industry Essentials so I could…

Improve my knowledge in the Tourism and Hospitality Industry, to drive excellence and 5-star service.

Where are you working now?

Corporate Trainer in Customer Service for Airbnb Project, Lisbon.

Why did you think the course was right for you when you enrolled?

I’ve always had an interest in the Travel and Tourism Industry. I wanted to have an up-skill in this field. Life is a constant learning and improvement experience.

How did the course prepare you for working in the hospitality industry?

It made me aware that it is not only about hotels and restaurants, but it is an entirely new world to be prepared for in order to achieve an outstanding service experience.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?

Event planning – How to use the space that has no purpose at this point for different business conferences and events, at a reduced price.

What would you say to a friend about Hospitality & Tourism Industry Essentials?

If you are currently stuck and not sure where to take the step-up from, this course is a great source of inspiration.

What is your biggest takeaway from this program?

I never expected to be so fond of Sales and Entrepreneurship. Enjoyed the class, and how interesting and easy it is integrating.

Fashion Business Essentials: Course One Review | Entrepreneurship & the Fashion System

Chloe is a student in the new Fashion Business Essentials course by Parsons x WWD, powered by Yellowbrick. She is a member of the student advisory panel. Check out her written review of Module One below.

In the first course, the program focused on Entrepreneurship & the Fashion System. I personally found this first course very interesting. Reading about how much the fashion industry has changed within the past few years.

Nowadays, it’s become more commonly seen for people to launch their own business. No longer are people looking to be hired under someone and become apart of the fashion industry, that’s old news.

I’ve noticed it myself, more and more of my peers are making announcements on social media of their new business launching. I think it’s inspiring to see, and to know now that because it’s become more common, it’s also become a little easier to achieve.

Half of this course is focused on entrepreneurship which again I really liked. The rest of the course focused on sustainability which I also believe to be another recent major focus of the industry. Within the past few years, consumers have begun to question the ethics behind the production of fashion.

Where is it being produced? Is the factory safe, are the working conditions humane? Will the production of these items positively or negatively impact the environment? These questions were merely whispered throughout the industry before.

But as time progresses, designers are realizing that the fate of the industry is in consumers hands. People no longer care about what the celebrities are wearing, because influencers are now dominating the market.

Thanks to our persistence, we are slowly making an impact on the industry and turning the old ways into the new ways. If you want information on how you can register for the course, visit yellowbrick.co/fashionbusiness.

Brittney Perry Gives Us The Sneaker Essentials Scoop for #SoICould

Name: Brittney Perry
Course: Sneaker Essentials
Instagram: @perrycoshoes
Website: https://perrycoshoes.com/

Where are you working now?

I’m working on releasing 2 fall color-ways of my shoe and creating a new silhouette to release in 2021.

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

It got me back in the groove of graphic design and some of the basics or brainstorming ideas such as mood-boards.

Why did you think the course was right for you when you enrolled?

I wanted to have a better understanding of the history of sneakers and how they are made.

How did the course prepare you for working in the sneaker industry?

Taking the course would allow me to speak more intelligently about sneakers. Knowing the history and technical terms would definitely help anyone stand out to a potential sneaker employer.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

Complex gave the sneaker program more credibility. Seeing that I could potentially have opportunities to be featured by Complex and work with others in that space was encouraging.

What is your biggest takeaway from this program?

Learning the ins and out of how a sneaker is made as well as the parts of the shoe was really beneficial. Even though I have a sneaker brand now, the program helped me gain a greater understanding of sneakers. This can help me communicate my ideas clearly to my manufacturer.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

If you want to have a career in the footwear industry, I would highly suggest enrolling in Sneaker Essentials. You will learn the ins and outs of the industry. Not only about sneakers, but also marketing, design, and videography in the sneaker field.

Jasmine O’Conner Talks Sneakers, Coursework and Following Her Passion

Name: Jasmine O’Conner
Course: Sneaker Essentials
Instagram: @jasmine_oconner

I enrolled in Sneaker Essentials so I could..

Follow my passion and dream of working in the sneaker industry.

Where are you working now?

Cummins Inc.

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

Not yet.

Why did you think the course was right for you when you enrolled?

I knew this course was right for me when I enrolled because I had just started a new chapter in my life and was ready to go after my sneaker passion.

How did the course prepare you for working in the sneaker industry?

I have way more knowledge about the sneaker industry than I did 12 months ago.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

It highly affected my decision. I’m always looking for things that are real and have credibility

What is your biggest takeaway from this program?

I loved learning about the design process and the thought that goes into it. It was very helpful to see the inside of the factories as well.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

Taking Sneaker Essentials was a very humbling experience and I would recommend the course.

“So I Could…” | Abigail Killam

Name: Abigail Killam
Course: Sneaker Essentials
Instagram: @ajkillam1202

I enrolled in Sneaker Essentials so I could..

enhance my knowledge of the sneaker industry and strengthen my resume to land a job in the fashion retail industry.

Where are you working now?

Everbridge.

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

It has been a strong talking point on interviews.

Why did you think the course was right for you when you enrolled?

I want to get into the fashion retail industry specifically footwear and this course just seemed like it would help me on that career path.

How did the course prepare you for working in the sneaker industry?

I find that this course gave me great knowledge and boosted my confidence in sneaker knowledge.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

It heavily affected my choice as the Fashion Institute of Technology has a reputation for being one of the best schools in the world for fashion and if I was going to take a class it might as well be from the best.

What is your biggest takeaway from this program?

The creative skills I have built for myself in the assignments I had such as creating the mood board to designing sneakers, and creating an unboxing video.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

I would highly recommend enrolling if you want to do a deep dive into every aspect of the sneaker industry.

“So I Could…” | Michael Franz

Name: Michael Franz
Course: Sneaker Essentials
Instagram: @welcomemyfranz

I enrolled in Sneaker Essentials so I could..

pivot my career path to sneakers through the added skills this course provided.

Where are you working now?

American Honda Motor Co. as a District Sales Manager in Atlanta, GA

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

I used the downtime of the past 3 months pandemic to buy an ipad and apple pencil and learn to design mockups in Procreate, some paid opportunities have already come through the pipe, my final assignment being an example of that.

Why did you think the course was right for you when you enrolled?

Because I love all things sneakers and wanted to become a student of my passion!

How did the course prepare you for working in the sneaker industry?

It taught me the top down view of what the industry looks like and what the different roles entail. I was able to see where sneakers began and where they are going in all facets as well and that was important to being a well rounded student of the industry.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

Brought validity to the curriculum for me.

What is your biggest takeaway from this program?

That there is a vast amount of jobs and roles that you could fit in within the sneaker world, you just need to carve out your place in it by honing in on which part you love most.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

I would highly recommend taking the course and putting the time in to soak up every lesson.

“So I Could…” | Harrison Davis

Name: Harrison Davis
Course: Sneaker Essentials
Instagram: @sneakerscoffeechampagne

I enrolled in Sneaker Essentials so I could..

gain a more global perspective on the industry that I’m so passionate about.

Where are you working now?

Stadium Goods

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

Sneaker Essentials helped me decide what part of the industry I was most interested in pursuing the rest of my career in. Having owned a tier one independent sneaker boutique for 6 years, most of my vantage point comes from that angle of the industry. As I transitioned from Baltimore to NYC, Sneaker Essentials helped me to narrow down my specific interests within a much wider industry and endless opportunities in NYC. Ultimately I landed at Private Client Services at Stadium Goods. Being introduced to a more in-depth look in to the SG brand, and mission, during the Sneakers Essential course definitely impacted my decision to apply to positions at Stadium Goods.

Why did you think the course was right for you when you enrolled?

I enrolled in Sneaker Essentials to get a broader perspective of the industry, end-to-end. My primary experiences had been as a collector and owner in the independent space. To grow my career and be able to compete in the NYC market I wanted to grow my knowledge of design, supply channels, big box, mass marketing, etc.

How did the course prepare you for working in the sneaker industry?

The course gave me great perspective into the mass amount of different avenues you can take within the sneaker industry. From design, to supply chain, processing, management, buying, customer service; I really feel like the course gave a great overview of the industry as a whole.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

Just like FIT legitimizes the knowledge being shared, the partnership with Complex legitimizes that the people sharing the knowledge are significant in sneaker culture, beyond just knowledge.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?

Sue from Rime really stuck out in my mind. Her authentic story about creating a boutique in the early 2000’s, to her first collab with Puma, to the struggles of being independent really resonated with me, and gave great perspective around that era of the industry.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

I would tell friends that are both interested in getting into the industry, or who have been in the industry for a while, that the course is a great high level framework of the industry at large. For those looking to get into the industry, this gives invaluable insight into many of the heavy hitting brands and stores. For those who have been in the industry for a while, this allows you to look back at the industry from the outside in as you prepare to make your next moves or rethink old logic.

Yellowbrick Grad Coins ‘Strange on Purpose’ Podcast

Yellowbrick grads have done some pretty cool things after course completion. They waste no time putting their talents and credentials to work. Whether it’s designing a custom drop for Nike, curating a makeup museum or getting their first writing credit on a song, YB grads are on the ground putting their skills to good use. Sneakerschool grad Izzy Lugo is another dope example. He teamed up with Quentin Allums to craft the  Strange on Purpose podcast.

Strange on Purpose – Urban Misfit Adventures is a podcast that has something for everybody. Hosted by Izzy Lugo / @itsizzylugo and Quentin Allums / @tagjustq, their pod conversations are a great way to “pick people’s brains” simply by listening. Hearing the story of someone’s journey and identifying with the parts that resonate is a key motivator. It is always interesting to hear about a person’s grind, drive and setbacks that got them to where they are today.

One of their most recent guests, Susan Boyle, is an industry expert in Sneaker Essentials. She was one of the experts that Izzy Lugo came across in the course. The 3 met up on the pod for “Women In Sneakers” Episode 9 and had a great conversation about her career experiences. Lugo also reached out to Yellowbrick and scored an episode with Dion Walcott, the VP of Brand Partnerships. Click below to listen to Episode 9 and catch up with all the shows on either Anchor, Spotify, or Apple.

If you are interested in taking your first steps towards the job of your dreams, visit yellowbrick.co to find out how.