Hyo Yeon Discusses Ideation in Product Design
With product design, we start by trying to understand user needs and behaviors. Once we have this important information, we then move on to the ideation stage of product development.
The ideation process usually takes place in a workshop. We gather a bunch of people in a very specific room or other type of physical space for a condensed period of time to brainstorm problem solutions and other ideas. It’s critical to select a very good mix of people for a great ideation session. We never concentrate exclusively on designers or technology-focused people. Instead, we select a cross-functional team of people who can think about the product topic from all types of different angles.
An ideation workshop team is normally composed of people who pursued a formal product design education, received hands-on training and possess extensive professional experience. If you don’t think you can afford to spend the time or money pursuing a degree in this field, you should consider an online product design education.
