Hyo Yeon Covers the Double Diamond Ideation Process
The double diamond ideation product design process starts as literally a drawing of two diamonds sort of placed next to each other. It’s a process diagram that explains the ideation methodology. It’s also known in product development as the design method.
Double Diamond Basics
We start with divergent thinking in the first diamond. We broaden ideas related to discovering insight into a problem and defining a focus area from one outside tip of the diamond to the other. In the second diamond, we develop and deliver potential solutions.
You’re not trying to think about the exact thing that you want to design but everything around it. No idea is a bad idea when you’re using this process. Your goal is to have ideas converge by taking all of the ones that you’ve written down and narrowing the list by placing them into groups of ideas that make sense together by category or theme.
The design process is really, really cool because you go through this a couple of times so that the ideas in the double diamond diagram are diverging, converging, diverging, and converging again. This process works because you’re really thinking out of the box. The diagram also promotes good discipline so that you can narrow down and focus on the things that you’re supposed to focus on.
Product Design Education
You can learn about the double diamond process and other ideation workshop tools with a formal online product design education. Formal training covers this and many other important product design and development processes that you need for a successful career.
