Merchandise Coordinator Profile, Salary & Job Outlook
What does a Merchandise Coordinator do?
Merchandise coordinators work in product development. They take inspiration from music and style trends, and collaborate closely with the art, production, sourcing, and product development teams to create products. Merchandise coordinators develop and implement merchandise marketing initiatives. They strategize short and long range product releases for tour, retail brand licensing, and e-commerce distribution.
How much does this career make?
According to Glassdoor, Merchandise Coordinators make a national average of $61,823 or $29.72 an hour (as of May 2022). In general, entry-level merchandise coordinators make around $42,000 annually, with senior-level merchandise coordinators making $92,000 a year. This wide range also depends on skill, seniority, company, and location.
What impact does this career have towards the music industry?
Merchandise coordinators help create products that connects artists and fans. They help facilitate the bond between musicians and their supporters by developing fan-focused products. The merchandise they create helps build an alternative revenue stream for artists.
What is the job outlook for a Merchandise Coordinator?
Analysts forecast that music revenue will more than double to about $131 billion by 2030. According to the U.S. Bureau of Labor Statistics (BLS), job opportunities in promotions and marketing (including merchandise coordinators) are expected to grow at a rate of 10% during the 2020-2030 decade.
How to kick-off your career:
- Check out your favorite artist’s online store and study the merchandise they have available to purchase.
- Explore the Clive Davis Institute at NYU x Billboard’s Music Essentials online course.
- Download Yellowbrick’s Ultimate Music Career Guide.
Learn from:
Mark Frieser
Music Industry Essentials contributor, Founder and CEO Sync Summit
Related Careers:
Brand/Product Manager | Media Relations, PR | Music Editor | Photographer | Graphic Artist, Clothing | Street Team Member | Social Media Manager | Album Cover Designer
