Explore all areas of the music business and related careers with this new online program from NYU, featuring Billboard and leaders from across the music world.
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Music Industry Essentials
Explore all areas of the music business and related careers with this new online program from NYU, featuring Billboard and leaders from across the music world.
FEATURING CONTRIBUTORS FROM:
PROGRAM OVERVIEW
Learn The Business
Gain insider knowledge around key areas of the industry with 50+ on-demand video lessons, and build real-world skills through self-paced projects and assignments.
Boost Your Cred
Learn from faculty from the renowned Clive Davis Institute of Recorded Music, and earn a Certificate of Completion from NYU to add to your profile.
Map Your Career
Discover all the various paths in the music industry, and get first-hand tips and advice on how to achieve your career goals from the biggest names in the business.
Instructors and industry experts
JEFF RABHAN
Clive Davis Institute of Recorded Music Department Chair
KERRY GORDY
CEO, Gordy Enterprises
NICK SANSANO
Associate Chair, Associate Arts Professor
ERICA RAMON
Artist Manager, DAS Communications
DAN CHARNAS
Associate Arts Professor
MARLON SAUNDERS
Adjunct Instructor
RACHEL KARRY
Co-founder & Vice President, World Artists United
DJ CLARK KENT
God's Favorite DJ
MARC PLOTKIN
Assistant Arts Professor
STEVIE MACKEY
Singer / Celebrity Vocal Coach
TIFFANY HARDIN
Strategic Brand Partnerships & Culture Marketing
JD SAMSON
Assistant Arts Professor
KAREEM BIGGS BURKE
Entrepreneur
PETE ROCK
Producer / DJ, Soul Brother Number One
JALEN JAMES ACOSTA
Founder & CEO, World Artists United
KARLIE HUSTLE
Music Industry Expert
RYAN LESLIE
Recording Artist/Music Producer/CEO & Founder of SuperPhone
CURRICULUM
The program includes 6 modules. Each module is 2-3 hours, and is broken into several shorter lessons that you complete at your own pace. Upon successful completion of the program, students receive a non-credit certificate of completion from NYU.
Course 1 Music
Course 1. History of the Recording Industry
Explore the path from an idea to a song, the evolving role of the record producer, and the development of music in the digital age.
Course 2 Music
Course 2. Money Matters in Music
Follow the money – the music industry is a complicated, multi-billion dollar business. Learn about deals, licensing, management, publishing, and more.
Course 3 Music
Course 3. Creativity in Content and Artistry
Dive into performance, authenticity, and artist personas on the path to helping an artist achieve – and maximize – their potential.
Course 4 Music
Course 4. Building Your Image – Who Are You?
Understand the importance and impact of sharing your story and avenues to connect, from social media to journalism to fan engagement.
Course 5 Music
Course 5. Producing the Record
Gain insight into the intricate process of producing a record from production philosophy to the role of music producers.
Course 6 Music
Course 6. Marketing Music in the New Economy
Learn how to identify your audience and master emerging marketing channels.
You will receive enrollment instructions, course details, and related program updates from Yellowbrick after signing up.
