Cinematic History: An Art, a Technology, Culture: Groundbreaking Films

“Being a student of film since I was 12 or 13-years-old, I just loved films,” says Sam Pollard. “Learning film history was very inspirational and informative in the shaping of my career. I would say anyone who wants to understand the evolution of film history, should first look at two groundbreaking cinema filmmakers.”
One early director’s contribution to filmmaking
“First, is D.W. Griffith. Though politically I have issues with some of his films, specifically Birth of a Nation, Griffith revolutionized narrative storytelling.”
Griffith, with his camera operator, Billy Bitzer, figured out that film was about more than having master shots. It was also about medium shots and using closeups to enhance a scene’s dramatic actions. It was about the interaction between characters.
He also created cross-cutting, parallel editing. These techniques let filmgoers see story, characters and action occurring in one place, before cutting to a storyline happening in another time and place—parallel action.
Eisenstein changed film editing forever
Another seminal filmmaker in the evolution of film is the work of Russian filmmaker, Sergei Eisenstein.
“Eisenstein’s film, Battleship Potemkin, specifically its Odessa Steps scene, was groundbreaking. It had revolutionary editing: from a political perspective, a social perspective, and from a cinematic editorial perspective,” Pollard remarks.
“This film is a must watch for anybody who wants to understand film editing and filmmaking—to watch the Odessa Steps scene repeatedly. I still am inspired and informed by that sequence. “
Another filmmaker who was very revolutionary for being very experimental but also engaging was Vertov’s Man with a Movie Camera.
Dziga Vertov was Russian, like Eisenstein. If you have the opportunity to watch Man with a Movie Camera, you’ll see he takes you sort of behind the scenes, so you see him, the filmmaker, making a film.
This was revolutionary not only back in the 1920s, but still today in 2020.
Very important filmmakers: Eisenstein, Vertov, Griffith.
Great American filmmakers after the silent era
“When we got to the world of sound, where audio became important, some filmmakers really stood out. But first, before talking about these films, one of the other silent filmmakers who stands out, and whose films I just rewatched, is Charlie Chaplin,” says Pollard.
“Chaplin’s sense of cinema, how he created emotion and character. It wasn’t with a lot of frills but just so dramatic and great. If you go back and watch Modern Times and City Lights, the guy was a revolutionary filmmaker.
But again, when you got to the 1930s, after the silent era was over, you had filmmakers like Alfred Hitchcock, John Ford, and George Stevens. These American filmmakers.
Influential filmmakers from around the world
“Later, though by the time I got into the film industry, I understood that it wasn’t only American filmmakers who were important but there were European filmmakers, too,” says Pollard.
Filmmakers like Ingmar Bergman, Robert Bresson, and Jean Cocteau.
“There were also African filmmakers, like Ousmane Sembène from Senegal. Yasujirō Ozu and Akira Kurosawa from Japan. Satyajit Ray from India.”
All of these international filmmakers were very revolutionary, with a real understanding of how to create personal, emotional cinema.
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Developing the Screenplay: A Story’s Structure

In general, people tend to use a three-act structure when telling a story.

A beginning, middle and end are used to tell the story accurately and in a compelling way. We’ll start by setting the premise and describing the “big thing” that happened to kick-off the story. We’ll also describe the big challenge that has occurred because of the big thing. Then we will move into the middle of the story where we will describe how we go about trying to solve the problem. Then finally, we’ll end with the conclusion and how we solved the problem. Perhaps we’ll include a cliff-hanger if a secondary problem occurred, but overall, the conclusion would wrap up the big thing and big challenge that was outlined in the introduction.

The beginning is always the introduction to the world of the story and the obstacles. There are usually several different kinds of obstacles that balance each other out. There will be interpersonal obstacles, which are points of tension between people, and then environmental obstacles, like the geography of the story. It’s important for obstacles to be balanced. Too many interpersonal obstacles and your story will feel like a soap opera. And although many interpersonal obstacles allow the story to go on for years and years, and works for a soap opera, it is usually not a great strategy for a feature film.

The middle will contain both stakes and obstacles, and how the character overcomes the various challenges that they are met with.

Finally, the conclusion will typically be the final battle with the ultimate opponent. The battle that will determine whether the main character will get to the goal or not, whether they will live or die, whether they will get the girl. It’s important to note that your main character can only be as good as your ultimate opponent. Oftentimes, your opponent can be a broader issue like racism, sexism, or any other kind of ism. The key is that the opponent is really pressing down.

These are the main pillars of putting together a feature film script.

Developing the Screenplay: Activity: Writing a Script for your Capstone Short Film Project

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For a capstone film project, the right scriptwriting software makes a big difference. For example, you might use Scripto, which was created by screenwriter Rob Dubbin.

Rob designed the software to keep things simple. “When I was at the Colbert Report, we were working our tails off trying to collaborate with each other,” Rob explains. “You would write scripts in the morning, and you’d expect to be done by the time Stephen rehearsed the show in the early afternoon. That’s a really tight schedule, and it’s a challenge to keep information in sync between departments.”

Rob created Scripto “to be like Google Docs for TV shows.” Writers can work together on scripts, store them on a shared folder system, and plan a show. Plus, producers can know right away if a prop has been added or cut. They can learn about major changes immediately.

With large organizations like the Colbert Report, this kind of communication helps. “It takes up to 200 people to make a show,” Rob points out. “The tighter the communication, the better the show is. More people like working there because you don’t have to sit over someone’s shoulder to type.”

So, why didn’t Rob and his team just use Google Docs? “In television, the format of the scripts is so important,” he explains. “Being able to collaborate on this very specialized form of document is essential. It creates one shared nervous system for the entire television show to work with.”

Scripto doesn’t just work for television writers. In fact, it uses two script formats. One, of course, is the studio format. This format works best for news reports and late night shows.

The other, however, is the screenplay format. “You would use this format if you were writing a short film, long film, comedy, or drama,” explains Rob. Film students could use this format to simplify their capstone projects.

Working with the Factory: Choosing a Manufacturer

Manufacturing can be overwhelming.

One of the really important things in choosing a manufacturer is not having all pieces produced in one place.

It’s preferable for you to price and source your own garment and all of the pieces for it. For instance, you might have a client who says, “Maybe I should just send this pair of trousers to the manufacturer, or you say, “Can you just match this?”

That’s not going to be an exact match. You didn’t choose the fabric on your own. The manufacturer will go out and get it for who knows how much, and then they’ll just charge you for it. Also, transparency isn’t always guaranteed, and building partnerships with manufacturers take time. So, what you want to do is gather all of those materials on your own. You want to have as much control over your manufacturing process as possible.

Touch and feel each piece. Make sure you know how much it will cost. Negotiate the price of each component on your own. Then, send it all to your manufacturer, who will put it all together for you.

You’ll be curious as to who else they make items for. Sometimes it’s a matter of confidentiality, but a manufacturer will often inform you that they produce for a specific company.

It’s ideal if you can identify a manufacturer who has a track record of producing high-quality products for other well-known companies. It will assist you with quality control.

Another important element to remember is that while you’re sourcing all of those different pieces, you want to make sure that they all make it to the factory and know what to do with the pieces.

To summarize, it is recommended that you price each of those items separately for yourself. Take a look at what the company has already created. Check out who else they’re manufacturing garments for.

Also, while everyone is an expert in some areas, only a few people are experts in all areas. Don’t be afraid to defer to the experts. There’s an expert that creates clothes tags. There’s an expert that makes unique tissue paper for the package. There’s an expert that can finish the trim on your garment. Find your expert. And remember, not everything has to be done in one location.

Developing the Screenplay: Characters

When anyone makes a film, it’s because they have something that they want to say. But as a writer, as a director in the film industry, you have to make sure that you’re not spoon-feeding that message to the audience. If you do, it won’t land in the same way,” explains Kimberly Aleah.
Digging deep-building realistic characters for authentic storytelling
“So, for me, the thing that I do to make sure I’m not doing that—I start with real characters. I know everything about them. “
“I know where they grew up. I know if they were bad at math in elementary school, how that affects them in their modern life when they’re calculating tips at restaurants.”
“I know where and what day of the week they get their hair done. I know if they quit their first job. I know what their grandmother got them for the last holiday,” says Aleah.
You have to know so much, so many specifics about your characters. Because if you start with real characters, and you put them in real places and let them interact organically, you’ll always end up seeing some of those truths you originally wanted to convey.
“You have to really know them intimately—that makes them real people. Once you have real people, you can put them in real environments. The conversations and events that happen between your characters in these environments are the conflict that drives your story.”
Naturally, if there are things that you wanted to say, you’ve already embedded those different elements in the characters. They’ll naturally present those truths.
Using research to make your characters’ world more believable
“Another technique I use to ensure I’m keeping these characters grounded, and that the story sounds authentic is to do my research. For example, I have this film that is set at a university, it’s about hazing.”
“What other films exist out there like this? What TV shows exist in that ecosystem? What’s been done? Which elements of these characters could be contributed to stereotype? How do I avoid that?
“I think about this especially because when you’re presenting diverse narratives, and characters that historically in the American media landscape have been presented so two-dimensionally—I consider ways I can avoid stereotypes, or tropes. How can my script still present some of the conflicts that those characters are facing—problems, unfortunately, that a lot of people still can relate.
I think about that push and pull. How to universally represent this experience, but also how to let a character exist as an individual.
“A living, breathing person really comes from, you know, writing multiple versions of the script. I really find dialogue is an immensely powerful tool because when you’re writing multiple versions of the script, you begin to hear a character’s unique voice,” Aleah ends.
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Working with the Factory: Communicating with Factories

If you’re going to get into the fashion design business, it’s important to completely understand the varying complexities that impact the supply chain. Stick to the parameters of your business plan to get the full picture of its needs—in knowing every detail of your plan, you’ll make the best decisions for your business.

For example, if you’re going to focus on only selling underwear, you might immediately start planning to get your production completed in a hub like Medellin, Colombia. It’s a major manufacturer of underwear and denim apparel, and after locking down plans to source your production there, you may have questions about regular trips to Colombia throughout the year. It’s also worth wondering if fluency in Spanish is required, as you may want to go to the factories and communicate to the team how your product needs to look, wearability concerns, and customer expectations to consider.

Additionally, choosing Medellin as your production hub introduces questions about distributing the final product to America. Currently, Colombia has a free trade agreement with the United States, making it an excellent place to outsource. It also happens to be in the Eastern Time Zone, which is beneficial if you’re based in New York City. A production location that’s based in your time zone will reduce the likelihood of having to take midnight calls—which is often the case for those sourcing products from China, with a 12-hour difference between there and NYC.

The requirements of standardizing production can snowball to involve many small details. It’s crucial to think beyond exclusively sourcing a final piece of clothing. Rather, it’s important to think about so much more: the means of communication with vendors, ease of access to the site location, distribution pipeline quality, as well as current events and political issues.

At the moment in the United States, China is a frequent topic of conversation. We source many consumer goods from Asia, which menas political events can have an impact on your particular business. Understanding the intersection of global politics and economics and how it can affect a small boutique designer in the South reveals how pivotal these decisions can be in the global ecosytem, whether made in Washington, Beijing, Paris, or any other fashion hub.

Developing the Screenplay: Improvising and the Script

During the early stages of a project, actors can improvise. If anything good comes out of the improvisation, that work may be put into the script, or simply kept in the notes for later. So when I’m doing a movie like The King of Staten Island, the writers– Dave Sirus, Pete Davidson, and I— work on the script.

On that project, we spent a couple of years writing the script together. Then we had auditions. Pete read with an enormous number of the people. That was a way for him to play and improvise and figure out who his character was, and to hear a lot of interpretations of the other characters.

We tried to cast the movie as early as possible, so that we could bring all the actors and actresses into our collaboration. We did early table reads and rehearsals. In the rehearsals, first, we would do the scene as written, then we would play and improvise. Based on that, we wrote our revisions. Then, we would do another rehearsal.

So we kept feathering in stuff from these creative sessions into the script. When we get to the shoot, we have all of these ideas. We’ve rewritten the scene as best as we can, but we also have six or seven versions of it from improvisations. We’ve circled all the lines of dialogue we wanted to remember. Maybe there are several completely different versions of the scene we might want to play with.

So, for me, when I get to the set to do a scene, I’m not just shooting the script, I’m also trying to create a loose situation where I can reintroduce some other ideas that we like. And then, at the very end, say to the actors, let’s just play.

We just have to get from this idea to that idea. Let’s just feel it out and see if we can come up with something on the spot. Some days we don’t. Some days we like the script and believe what we have works. Other days, we realize that what we have doesn’t work at all. We go back to the notes to see what else did we did in rehearsal. What are the fresh ideas. And sometimes we get a computer out and we rewrite the scene on the spot.

Working with the Factory: Two Types of Modern Factories

Modern factories are sophisticated. They used to be in Hong Kong and China, and now they are everywhere. They are available almost 24 hours a day. They take your design, turn it around as quickly as they can, and get it back to you.
Most people don’t understand how the factory economy works. It’s very similar to the airline industry. If an airplane is one-third-full, it loses money. When it’s about half-full, it makes money. At three-quarters-full, it makes a lot of money. And if it’s running at 100%, it’s making a ton of money.
The word factory in the fashion business refers to textile mills and sewing factories. A sewing factory traditionally is a CMT – Cut, Make, and Trim. They take the raw material and put it on the table, cut it to shape, and assemble it. They deliver a finished garment to you.
A textile mill is different. It has three functions. They spin the yarn, weave or knit it to shape, and then add the dye.
You deliver that raw material to the CMT factory. Designers will frequently tell the factory, “You buy the raw material for me.” The process becomes a little easier. But, remember that if you provide better inputs, you get a superior product. So, the designer should go to the textile mill and get the correct material. Because if you use sub-standard material and assemble it into a beautiful garment, no one may buy it.
You take a similar risk in the CMT when cutting the raw material. How well you cut the cloth, and how much utilization you get from the fabric is a significant part of this online fashion education course. How you assemble the garment is also an important part of the course.

Developing the Screenplay: Starting to Write

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“You know, it’s very easy to write one script and then talk about it for three years,” says filmmaker Judd Apatow. But according to Judd, successful writers don’t stop there. They stay consistent.

“The people who succeed are the people who write a script and then start the next one the second they’re done,” Judd continues. “When I was first starting up, a friend told me that he sold the tenth script he wrote.” That knowledge helped Judd, who learned that it takes a long time to sell a script. “I’m not supposed to become some famous rich person on the first script,” he realized. “You have to hope it happens early but be willing to write those ten scripts to make it.”

Filmmaker Caran Hartsfield agrees. “It’s an incredibly daunting process, even for professionals,” she says. “And it’s hard to settle in and just go step by step. The first step is to exhale and know that it’s going to be a roller coaster ride.”

Caran also points out that not every writing session comes easily. “There are going to be days when you are so excited that it’s coming together. And there are going to be days of ‘What was I thinking yesterday?’”

On some days, filmmaking and writing can feel out of reach, and writers can doubt themselves. Still Caran offers encouragement for writers. “I’ll tell you a secret,” she says. “A writer writes. If you write, you’re a writer. So just write a little bit more every day, and make that a habit.”

Caran has a friend who commits to writing every day, even if it’s just one sentence. “I think that’s a really good practice,” Caran says, “and it’s something that I have personally incorporated into my own practice. I find that it creates momentum.”

Your Customer: Consumer Cohorts

One of the most popular fashion parlor games is figuring out who the consumer is. In the past, brands would construct a profile.

Suppose I were interviewing a CEO or a designer as a journalist. I’d say this: “Who are you trying to sell to? Who is your target audience for this?” And they’d say things like, “We imagine our customer to be Sally, a 20-something-year-old woman who has recently relocated to the city and is working her second job in advertising or the creative arts. She also wants to wear something appropriate for the office, go on that date, and then meet up with her friends afterward.”

They would invent this person in their head.

They would spend all this money on targeting. And find it. Then try to design something for that person. Finally, they’d hope that there was a large enough portion of their target audience to communicate with.

From Gen X to millennials to Gen Z, we’ve been following these diverse generations. People are continually trying to figure out who’s out there. The responses we receive when we ask that question and look at the consumer base, I believe, are so often just too simple.

It’s always been too simple.

If a brand had a vision of its ideal consumer 20 years ago, that person might’ve been out there. But how many of them were out there? We have no idea because people are now trying to speak with 10,000 people at the same time. You won’t be able to accomplish that either.

I’ve always disliked the idea of Baby Boomers, Generation X, and Millennials. I don’t believe in generations. It’s sort of like a big thing that people talk about, in my opinion. You have a way of making sense of things.

Millennials are people who are between the ages of 25 and 38. That’s a really broad age range. There are many life cycles between those two points—from someone starting their first job to someone having their third child.

Because it’s such a significant change, and I’m personally skeptical, can you draw all of the conclusions that everyone does? The world is a confusing place. There are people from various walks of life. They’re on the go and doing all these things. Brands are attempting to find some way to think about it and who they can sell to.