One thing you can do in the theater world is to raise money for another organization. That might sound counterintuitive to anyone in performing arts education. Why would you do that? According to Malini Singh McDonald, it can be easy to miss the benefits of cross-promotion and raising money at an event.

Speaking from her own experience, McDonald explains, “We did a one-night event, and it was for the LGBT Center. And what we did was my friend — and actually my conspirator — he had a play that he just wanted to get up and heard.” The two worked together on a reading of the play and created some price points around it.

McDonald continues, “I love a raffle because I can sell raffle tickets. You want me there at your matinee performance doing that. But that is also key because people will spend money on that.”

At that one-night reading, her performing arts team was able to raise money through raffles for another organization. As McDonald puts it, “So now this other organization knows that there’s this play out there, and you use all of that in your marketing materials.”

Robert Galinsky offers similar advice for anyone in online performing arts education. He recommends, “When you’re putting up a production, you’ve got to align yourself with lots of different people, lots of different organizations. I discovered this when I was in Hollywood.”

Galinsky talks about a time when he was putting on a show and doing everything he could to get people in the seats. The show was packed every night until the end of the run.

The plan was to do another run, but he couldn’t imagine putting the energy into getting people into those seats again: “That’s all I spent my time doing [was] driving an audience to the show.”

Instead, he decided to adapt. “I called every organization in LA that deals with homeless people,” he shares, “and said, ‘Let’s do a pop-up benefit show for your staff, your audience and your clients.’ And every one of them responded positively.” Galinsky received feedback like, “Oh my gosh, yes,” and, “That’s a great idea.”

When he started to do his show, he didn’t go through the normal theater channels. Instead, he used the organizations’ audience base. Those people were interested in the subject matter. They wanted to see the show, so it was a perfect fit.

Before taking his show to LA, Galinsky spent months ahead of time researching all of the organizations that served people experiencing homelessness. Once he set dates for his theater, he sent the organizations carte-blanche invitations. Their entire staff and anyone they wanted to invite would get free seats. He explains, “You work hard; you work with this population. I want you guys to have a treat. Come in, see my show for free, and give tickets away to your volunteers, your staff, whomever.”

During this time, Galinsky had an agreement with his investor. They knew that they weren’t going to make their money back on ticket sales, so the investor was fine with papering the house and loading up seats.

Every single night, at least four organizations that served people experiencing homelessness were present at the show. Beforehand, Galinsky told each one that they could have 30 seconds during the talkback at the end of the performance to pitch their organizations. They could tell the audience who they were, what they did and whom they served.

As Galinsky recalls, those organizations packed the seats. To sum up the experience, he reflects, “The thing you have to remember now is I put my butt on the line here, because if the material wasn’t authentic, if the material wasn’t real, I had people who deal with homeless people every single day watching this. They would have been disgusted with what I was doing. Thankfully, the work was good. The work was solid. And they would come up to me and go, ‘I saw my client today. I saw two of my clients on stage. I deal with that guy every day. The one who was begging for cigarettes, I see him every day.'”

The Dramatists Guild is a wonderful organization that supports playwrights all around the world and protects their rights. I would suggest joining the Dramatists Guild to anyone seriously trying to work in playwriting. Anyone in performing arts education can join it.

It wasn’t always like this. Playwrights didn’t always have such protections. Arthur Miller used to tell a story about how he went to the offices of a Broadway producer, and the producer had all of these books on his shelf that he had co-authored. Miller said to the producer, “Oh, I didn’t know you were a writer, too.”

The producer said, “Oh, I’m not. I just buy the copyright from these authors, and then I put my name on it as co-author.”

Thanks to changes in copyright law, that doesn’t happen anymore. And thanks to the Dramatists Guild, there is enforcement around these kinds of things.

When you write a play, a theater or a producer can license it from you, but they don’t buy it outright. They don’t own it. They can’t make themselves the co-author. They are paying you for the use of your work. You still own the copyright.

The Dramatists Guild has what they call the Dramatists Guild Bill of Rights. It says that the playwright has the right to be involved. It also asserts that unauthorized changes cannot be made to a script without the playwright’s permission.

A lot of people in online performing arts education don’t know that. They may have grown up with drama teachers doing cuttings of things. The teacher might take out a word or a scene that’s inappropriate for young people, and they think that’s totally legitimate. It really isn’t, and playwrights are allowed to — and have — shut down productions that have deviated from the script and made changes that nobody asked their permission for.

Sometimes the changes are really big, like changing the gender of a character. Other times, it’s just a word, and sometimes the playwright doesn’t care as much or finds out about it later.

But, in general, if you’re putting on a play, it is in your absolute best interest to check with the playwright before you make any change, no matter how small. Otherwise, the writer does have the right to shut down your play. Also, of course, you should always begin by getting permission to do the play.

A lot of people in performing arts don’t know that, and a lot of places have been shut down.

Many times, acting from an objective, external perspective seems simply like role pretending or mimicking other people. It’s easy to focus on the distance between you and the role. But in truth, being an actor is really about finding a way to reveal yourself through a given role in a screen or stage production.

For too long, acting meant one thing, or the kinds of acting, the kinds of stories, that were being told were only one kind of story. It’s vitally important at this moment, and it’s late in coming, that we find ourselves really encouraging newcomers to find their voice as an actor in the performing arts. It’s important to understand the way your own experiences, your unique point of view, and your individual identity offer something to your playing a role. It isn’t about you ignoring who you are or your story but bringing your perspective and experiences to the part. A quality performing arts education can help you to appreciate the challenges and opportunities of putting yourself into each role.

Your work is important and valued if you bring yourself fully to it and are given permission to do that. The more you are enabled to bring yourself to a role, the more your voice as an actor will be understood and heard. Nothing could be better for the profession or for you as an artist.

For too long, the stories that have been told in the theater, in TV, and in film have been the stories of white Europeans and particularly white European men. Those were the writers whose stories were produced. Here in the United States, it was white people and white men whose stories and plays were told and who were hired for the acting jobs.

Currently, we’re at an important moment of transition where Black artists, persons of color, and indigenous artists are finally, after far too long, being recognized as the vital storytellers they have always been. It’s important to them, as we encourage greater inclusion and people to bring their own identities into their work, that we recognize a unique voice is part of what needs to be valued in the performing arts process. It’s not enough to bring diverse voices into a room. Those voices have to be valued and their stories need to be told. Coming along with that can’t be a request for someone to set aside personal experiences or an untraditional point of view in order to transform into something else.

As you explore your work as an actor, what’s really important is that you give yourself permission to look at a role. Even when you see distance from it, recognize and really believe that your experience, your identity, your point of view, and your history are vital for the way you are going to be able to tell the story in a unique and meaningful way. You can study this process further by pursuing an online performing arts education. Learning all you can about inclusion and diversity in the performing arts will prepare you to make your mark in the industry.

If you’re interested in performing arts education, you need to learn the business side of it all. Take the business courses along with your regular online performing arts education courses. If you don’t want to deal with a spreadsheet or with numbers, consult an accountant or talk to an attorney. A lot of CPAs and attorneys — especially entertainment attorneys — have free panel discussions or some other networking event that you can attend and just sit and listen. Take notes because a lot of the business is just knowing the stuff you really don’t want to know about.

For example, you might not have space in your head to learn business law. I’m not saying to go be a lawyer, but I am saying that as artists, we’re already open. We’re creating. We’re taking the truth and putting it on a higher scale. The work that we are creating is elevated, wherever we’re creating it.

By opening night of a performing arts piece, the producer’s job is still not done. Instead of thinking about closing night, you’re now thinking about how to make sure that the run is productive and that you’re able to get people to come see the show. That’s where the second and third phases of marketing will come into play. You’re now thinking about how to fill these seats.

You should always aim to try to get the first two shows sold out because a sold-out show is a great marketing plan. That is the first and foremost goal you should learn as a producer in performing arts education or online performing arts education.

Producer Malini Singh McDonald has worked on a few shows like that. Once those first two shows are sold out, they were able to then shift to marketing and use some other posters that had been included in the marketing plan. On that note, it may be a good idea to have a few different posters that you can use at different times, so it’s not just one graphic. They use that in addition to seat fillers. There’s a lot of programs out there that you can use to help fill seats.

Surprisingly, what inspired a very young August Wilson as a high school student was not theater, not Black theater, but Black poetry. When August Wilson was in high school, he went to his teacher one day and said, “Here’s my latest project. Here’s my assignment.” It was the original poems he’d been writing.

They were so good that the teacher refused to believe that this biracial, self-identifying African-American teenager could have written this thing. He accused August Wilson of plagiarism. August Wilson said, “No, I wrote it myself.”

The teacher didn’t believe him, so August Wilson refused to go back. August Wilson dropped out of high school, never returned, and went to his mother and told her what happened.

His mother tried to make him go back, but August stood firm. He dropped out and never returned again. Instead, August Wilson spent his late high school age years committed to studying Black poetry and the Black arts movement of African-American theater.

He eventually packed up and moved to St. Paul, Minnesota, where he partnered with the folks who founded the Penumbra Theatre Company. Then he sort of sat there, and watched, and saw performing arts theater occur. That’s where he cultivated his voice.

By the end of his career, he was celebrated for having bridged this decade cycle of one play per decade that captured the history of Black life in Pittsburgh, Pennsylvania. He’s now the savior of American theater. He created a huge sensation in the performing arts world, and people still fawn over him and his accomplishments.

He stood before a crowd of those who praised him for saving theater, but who themselves may not have been as actively championing Black theater as they could have been, to say no more needs to be done. He told his story, which helped to pass the torch to the next generation. His story inspired and continues to inspire those wanting to pursue a performing arts education or online performing arts education.