Michael has worked in the sneaker industry for years and saw an opportunity to learn other parts of the business. As part of his student success journey, he’s been able to implement his learnings at New Balance.

I wanted to expand my knowledge as much as possible and equip myself for my next journey within the footwear industry, and this course did that for me.

ON CHOOSING SNEAKER ESSENTIALS —

The Sneaker Essentials online course was right up my alley because I’m a Product Developer for Lifestyle at New Balance. I wanted to expand my knowledge as much as possible and equip myself for my next journey within the footwear industry, and this online course did that for me.

It was huge for me because back in college, I visited the Fashion Institute of Technology to see a guest speaker, and it was motivational and inspiring. FIT has a great reputation. I was also attracted to the program right away because Complex defines and expands on Lifestyle culture, and it’s a brand that I faithfully follow.

ON BEING A YELLOWBRICK STUDENT —

I enrolled in this program so I could further my education and career in the footwear industry on the Brand Strategy and Marketing side.

STUDENT SUCCESS IN REAL-LIFE APPLICATION —

My biggest takeaway was being able to obtain the knowledge that was given and apply it in my current role. There were things that the program covered which I did not know even existed. The course put me in a better position to market myself in the footwear industry.

ON THE PAST & WHAT’S NEXT —

As I was taking this program, I noticed a few things I did not have any knowledge of. I brought a few of these things up to my manager at New Balance and I was able to apply and implement them to my role — not only for myself but for our entire team. This program also solidified my decision for my next career step in the footwear industry.

To keep up with Michael and his work at New Balance, follow him on Instagram @mikenificent777.