Keeping Creative With Alife’s Rob Cristofaro

Yellowbrick on July 7, 2020

Exclusive Conversation: Keeping Creative During Quarantine w/ Rob Cristofaro

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When the world was first introduced to the concept of a “stay-at-home” quarantine order, we had no idea what to expect. We were given a potential timeline to the end but that has changed many times. In the interim, creatives like Alife co-founder Rob Cristofaro are navigating the calm through the storm. Keeping creative and motivated during these times is a major key because his business is dependent on creativity.

We recently sat down with Rob on a Zoom chat to discuss a few things including how he stays creative and what he suggests others do to stay creative during these uncertain times. Rob is also an Industry Expert in the Streetwear Essentials course, which gives students an inside look at what it’s like to have a career in the streetwear industry. He talks about the importance of learning from other people’s experiences and how it can help craft a path for your journey in the streetwear industry. If you missed the full length conversation, no worries. You can drop your email in the “Register Now” box above and get the link.

Michelle Lopez Talks “Making The Pivot” | Webinar Recap

Yellowbrick on June 30, 2020

Exclusive Conversation: Making the Pivot w/ Michelle Lopez

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Streetwear Essentials student Michelle Lopez is not new to the industry. As co-founder of the children’s streetwear brand The Mini Classy, she has a good idea of how the industry works. Earlier this year, Michelle decided to take her business skills to the next level and apply to be a student in the Streetwear Essentials course. After getting accepted and enrolling, she was on the road to releasing new Mini Classy gear and making some moves. A few months later, the pandemic hit and Michelle was forced to make some changes. 

While she was trying to figure how she was going to pivot into her next thing, she came up with a pretty dope idea. She talks about what she did in the live webinar we hosted, Making the Pivot on 6/14. If you want to hear more about what she did, her experience with the streetwear course and what she’s going to do next, leave your email in the box above. Once you register, we will send you the full link to the talk. Until then, you can check out some of her stuff on both The Mini Classy and MaskOn MaskOff. 

Keeping Creative During Quarantine w/ Leah McSweeney

Yellowbrick on May 18, 2020

Trying to stay busy while the world is at a standstill isn’t easy. The Coronavirus pandemic shut down major parts of the world and many people are at home, trying to figure out next steps. For creatives like Leah McSweeney, staying motivated and active in her craft isn’t easy. McSweeney is the founder of Married to the Mob, a popular streetwear brand for women. MTTM has been around since 2004. Despite the current situation, McSweeney successfully relaunched the MTTM brand last month with new designs and products. Aside from being a mom, a designer, and a RHONY, she is a contributor in the Complex x Parsons Streetwear Essentials program. She sat down and gave us a few insider tips and some solid insight into owning and running a streetwear brand.

McSweeney recently sat down for a Live ZOOM conversation with the Yellowbrick team. She discussed everything from how she launched MTTM NYC to how she stays motivated, creative, and most importantly, SANE during the current pandemic situation. If you missed the live chat, drop your email below for the full replay link. 

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