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This online course is organized to take the student through the process of designing a seamless, ecommerce enterprise. We will explore the process of building an e-tail experience with a focus on marketing and entrepreneurship, while providing insights and per- spectives on the digital tools available from a wide variety of insiders.

Courses are taught by Parsons faculty. Students will also receive career insights from industry experts and specialists from Shopify.

No, Ecommerce Foundations is a non-credit program. Students who successfully complete the program will earn non-credit certificate in Ecommerce Foundations from Parsons.

Students who successfully complete the program will earn a Certificate of Completion in Ecommerce Foundations from Parsons. Ecommerce Foundations is a non-credit program.

There are no prerequisites to participate. All you need is a passion for ecommerce and learning.

Students must be at least 13 to participate.

Just like an online course you may have taken before, you own all the knowledge and experience you gain from the program, but you do not own the class videos or materials. However, once enrolled, you will have unlimited access to all videos and materials for one year from your date of enrollment.

With your enrollment, you will have unlimited access to the full program for one year from the date you enroll. For almost all of our students, one year is more than enough time to work through the programs and fully absorb the content.

After one year, if you need more time to complete the program, you will have an option to pay a low monthly fee to continue your access to the program materials.

Class videos or materials are not downloadable. However, once enrolled, you will have unlimited access to all videos and materials for 12 months.

Ecommerce Foundations is designed for students at any stage of their academic or professional experience and with the potential for many different outcomes. In other words, what you can expect to accomplish after completing this program depends on… you!

In more general terms, our students usually identify two main takeaways after completing the program. First, they have a significantly greater understanding of how the product design industry and related careers work. Second, with the Certificate of Completion from Parsons on their resume, they differentiate themselves from the rest of the pack.

People with all levels of experience, and in all stages of their career, benefit from enrolling in Ecommerce Foundations. But you will have something in common with all of our students — a passion for creating an online retail experience and a desire to build a successful career doing what you love! Our students might already be working in the industry and looking to get ahead, or working in a different industry looking to switch careers. They might aspire to start their own e-tail business and be looking to build skills and gain valuable experience that will set them apart in a hyper-competitive market. They might be your future professional and personal network in the fashion world. They might be like you — a future leader in the industry!

All program materials can be found online. You can access and review the materials whenever you like through the course login page, which you’ll receive once you enroll — all you need is an internet-connected device.

You can access the program on your computer, tablet, or smartphone. Desktop or laptop computers tend to provide the best experience.

Whenever you like — the program is entirely online, self-paced, and on-demand. That means you can study and access the program lessons whenever and wherever you can connect to the Internet.

It varies from person to person, but be prepared to work hard and to dedicate about 30-40 hours in total. Remember, you have a full year to complete the program so you can pace yourself over 12 months!

This certificate lays the groundwork for you to pursue your goals in whatever aspect of the design industry you feel passionate about. If you find that you want to learn even more about a specific area, Parsons offers a number of in-person and online program options.


We accept almost any type of credit or debit card. So if you have a Visa, MasterCard, American Express, JCB, or Discover card, we’ll accept it. If you’re enrolling outside the United States, tuition will be charged in your local currency at the prevailing currency exchange rate.

The cost of the entire program, which includes all five course modules, related activities, and a Parsons (The New School) Certificate of Completion upon finishing, is $999. There are also installment payment plans available, starting as low as $99/month. Complete pricing will be sent to you upon acceptance into the pro- gram.

To receive your Parsons Certificate of Completion, you’ll need to have all installments paid in full and have successfully completed all program requirements.

Financial aid is not offered for Ecommerce Foundations. However, there are payment plans available, starting as low as $99/month. And Yellowbrick also offers a scholarship program. You can apply for a Yellowbrick scholarship at

You can withdraw from a course hassle-free and at no-cost within 24 hours of enrollment. After 24 hours, you have up to 7 calendar days to withdraw and get a full refund, minus a $100 cancellation fee. No refunds will be issued for enrollments past 7 days.

Once we have received your tuition payment, your spot in our program is secured. You will receive a welcome email that has your login instructions, and you can begin immediately. The program is 100% online and self-paced, so you can complete it on your schedule.


Yellowbrick is the company that powers the Ecommerce Foundations program.

Our mission at Yellowbrick is to empower the next generation of talent to find their passion and build a career doing what they love. We strive to deliver on this vision by partnering with top-tier universities and world-class global brands to provide students with unparalleled online educational experiences and inspiring career opportunities.

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