Music
Industry Essentials

Online NYU Certificate Course
Learn the music business from the inside out, from its origins to finding your place in it today. Taught by NYU Clive Davis Institute faculty and contributors from Billboard, alongside artists, producers, and entrepreneurs.
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Taught by NYU Faculty & ExpertsExclusive NYU Certificate100% Online & Self-Paced
6Online Modules
NYUFaculty & Experts
< 40 hrsTo Complete, Self-Paced
CertificateNYU
Learn From the Best

Taught by People Who Work in Music

Learn from the NYU Clive Davis Institute of Recorded Music faculty alongside working professionals across music.

Ryan Leslie

Recording Artist/Music Producer/CEO & Founder of SuperPhone
SuperPhone

Rachel Karry

Co-founder & Vice President
World Artists United

Kerry Gordy

CEO
Gordy Enterprises

Erica Ramon

Artist Manager
DAS Communications

Nick Sansano

Clive Davis Institute of Recorded Music Chair
Clive Davis Institute of Recorded Music

DJ Clark Kent

God's Favorite DJ

Stevie Mackey

Singer / Celebrity Vocal Coach

Pete Rock

Producer / DJ, Soul Brother Number One

Jeff Rabhan

Clive Davis Institute of Recorded Music Chair, 2010-2020
Clive Davis Institute of Recorded Music

Marlon Saunders

Adjunct Instructor

Tiffany Hardin

Strategic Brand Partnerships & Culture Marketing

Marc Plotkin

Assistant Arts Professor

Kareem Biggs Burke

Entrepreneur

Dan Charnas

Associate Arts Professor

Jalen James Acosta

Founder & CEO
World Artists United

Karlie Hustle

Music Industry Expert

JD Samson

Assistant Arts Professor
Why This Course

Built to Launch Your Career in Music, Not Just Your Knowledge

01

Real Industry Projects

Hands-on, project-based assignments grounded in how the music industry actually works.

02

Start Immediately

On-demand video lessons and projects you can begin the day you enroll.

03

Insider Expertise

Learn from the NYU Clive Davis Institute faculty and working music professionals.

04

A NYU Credential

Earn a certificate from New York University Tisch School of the Arts and Yellowbrick, a credential employers recognize.

Course Outcomes

What You'll Be Able to Do

  • Speak the language of the music industry and its many roles
  • Identify song forms, structures, and production elements
  • Build an artist and brand identity that drives strategy
  • Understand revenue streams and how money flows through music
  • Apply modern marketing across social and content channels
  • Map career paths across managing, songwriting, and performing

Skills You'll Gain

Music businessArtist brandingMusic marketingRevenue & royaltiesSongwritingRecord productionLive performanceDistributionA&R

Build Your Portfolio

The course is built around hands-on projects, so you leave with real, portfolio-ready work, not just a certificate.

01

History of the Recording Industry

Trace the watershed moments and figures that shaped the modern music business.

02

Money Matters in Music

Understand who gets paid, how, and the many revenue streams across the industry.

03

Creativity in Content and Artistry

Develop your persona, tell your story through song, and build a community around your performance.

04

Building Your Image and Marketing

Build an aligned image and brand and learn the marketing strategies that make artists leaders.

05

Producing the Record

Explore the producer's craft and everything that contributes to the final recorded product.

Inside the Course

The Full Music Curriculum

Each module is broken into short video lessons with assignments and hands-on projects you complete at your own pace.

Module 01

History of the Recording Industry

Explore the path from an idea to a song, the evolving role of the record producer, and the development of music in the digital age.
Module 02

Money Matters in Music

Follow the money – the music industry is a complicated, multi-billion dollar business. Learn about deals, licensing, management, publishing, and more.
Module 03

Creativity in Content and Artistry

Dive into performance, authenticity, and artist personas on the path to helping an artist achieve – and maximize – their potential.
Module 04

Building Your Image

Understand the importance and impact of sharing your story and avenues to connect, from social media to journalism to fan engagement.
Module 05

Producing the Record

Gain insight into the intricate process of producing a record from production philosophy to the role of music producers.
Module 06

Marketing Music in the New Economy

Learn how to identify your audience and master emerging marketing channels.
What Learners Say

Results, Not Just Lessons

Music Industry Essentials has helped tremendously within my creative and freelance work. It also helped me gain a clear understanding of what I wanted to do in the music industry, which is music marketing.

Terrionna B.

The course is really helpful if you want a clearer understanding of how the music industry actually works beyond just making music. It breaks things down in a way that feels practical and approachable.

Mia T

My main takeaway from the course is that dreaming of a music career doesn't have to stay just a dream. I now have the tools to grow both as an artist and as a label owner.

Jaime D.

I now work with a local music school, teaching kids and adults music production, and I'm also beginning to work more with artists and collaborative marketing.

Candice R.

I released my first official independent albums, and now I'm on track to becoming a signed recording artist, getting looked at by Republic Records, Atlantic Records, Def Jam Records, and 300 Entertainment.

Brien I.

Since taking this course, I have a better understanding of how the music industry works and the different roles within it. I've also developed more confidence in my creativity.

Ariel W.

I feel more well-versed in the industry, and feel much more confident in my ability to show my skills during an interview with an industry professional.

Ellie H.

Upon being accepted into the Yellowbrick program, I was offered an audio engineer position at SB Studios in Atlanta, GA. I've had the pleasure of working with both mainstream and underground artists.

Ondra E.
Enrollment

Choose How You Pay

Same full course either way: 6 modules, real industry projects, and your NYU Certificate of Completion.

Best Value

One-Time Payment

Pay once, save the most

4 Monthly Payments

Split it over four months

12 Monthly Payments

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Questions

Frequently Asked Questions

Who Is This Course For?

Aspiring and working music professionals at any stage (artists, managers, and business hopefuls) who want to understand the industry and build a career doing what they love.

How Long Does It Take to Complete?

6 self-paced modules. Most learners finish in under 40 hours on their own schedule.

Is It Fully Online?

Yes. The course is 100% online and on-demand, so you can study on your own schedule from anywhere.

What Do I Earn at the End?

A non-credit Certificate of Completion from New York University Tisch School of the Arts and Yellowbrick that you can add to your resume and LinkedIn profile.

Do I Need Prior Experience?

No. The course starts with the fundamentals and is designed for newcomers as well as those already working in the field.

Is Financial Assistance Available?

Yes. Request the course catalog and a program advisor can walk you through payment options and any current offers.

What Does the Course Cover?

Music Industry Essentials includes six on-demand courses covering topics such as History of the Recording Industry, Money Matters in Music, Creativity in Content and Artistry, Building Your Image, Producing the Record, and Marketing Music in the New Economy. Each course is 2 to 3 hours and is broken into shorter modules and activities that you complete at your own pace.

Who Are the Instructors?

Courses are taught by NYU Tisch faculty from the renowned Clive Davis Institute of Recorded Music. You will also receive career insights from industry experts from Billboard and other industry leaders.

What Can I Expect to Accomplish by the End?

By the end of the course, you will have developed skills and knowledge to help launch or advance a career in the music industry, explored the various career paths in the industry, and identified your areas of passion. You will also receive a non-credit Certificate of Completion from NYU that you can add to your resume and LinkedIn profile.

Are There Any Age Requirements?

Students must be at least 13 years old to enroll.

How Long Do I Have Access to the Course?

Enrollment includes unlimited access to all course videos and materials for one year from your enrollment date. If you need more time after that, you can pay a monthly subscription fee to extend your access.

What Payment Methods Do You Accept?

Most major credit and debit cards are accepted, including Visa, MasterCard, American Express, Discover, and JCB. If you enroll outside the United States, tuition is charged in your local currency at the prevailing exchange rate.

What Is Your Cancellation Policy?

You can withdraw within 24 hours of enrollment for a full refund. After that, you have up to 7 days to withdraw for a full refund minus a $100 cancellation fee. No refunds are issued after 7 days. Subscription plans can be canceled before your renewal date by emailing [email protected].

How Much Does the Course Cost?

Tuition is $999 when paid in full. Two payment plans are also available at checkout: 4 monthly payments of $269 or 12 monthly payments of $99.

Get the Full Course Catalog

See the complete syllabus and enrollment details. We will email it straight to you.
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