Ecommerce
Foundations
Taught by People Who Work in Ecommerce
Learn from Parsons School of Design (The New School) faculty alongside working professionals across ecommerce.
Built to Launch Your Career in Ecommerce, Not Just Your Knowledge
Real Industry Projects
Hands-on, project-based assignments grounded in how the ecommerce industry actually works.
Start Immediately
On-demand video lessons and projects you can begin the day you enroll.
Insider Expertise
Learn from Parsons School of Design faculty and working ecommerce professionals.
A Parsons Credential
Earn a certificate from Parsons, a credential employers recognize.
What You'll Be Able to Do
- Understand the fundamentals of selling direct-to-consumer
- Plan a digital strategy and define what differentiates you
- Design an e-tail website and an efficient customer journey
- Optimize SEO, paid media, and cross-channel performance
- Use data, KPIs, and reporting to inform decisions
- Understand distribution, logistics, and fulfillment
Skills You'll Gain
Build Your Portfolio
The course is built around hands-on projects, so you leave with real, portfolio-ready work, not just a certificate.
Starting Up & Strategy
Analyze your market and define what sets your ecommerce brand apart before you launch.
E-Tail Design
Build an online retail portal designed for conversion across desktop and mobile.
Customer Experience
Engineer a customer journey that reflects your brand's mission and builds loyalty.
Brand Identity & Marketing
Leverage SEO, paid search, influencers, and social to help customers discover your product.
Back End Services & Reporting
Master distribution, logistics, and the reporting tools that close the loop on every order.
The Full Ecommerce Curriculum
Each module is broken into short video lessons with assignments and hands-on projects you complete at your own pace.
Starting Up & Strategy
E-Tail Design
Customer Experience
Brand Identity & Marketing
Back End Services & Reporting
Proof You Can Do the Work
Finish the course and earn a Certificate of Completion from Parsons, ready to add to your resume and LinkedIn profile.
- Shareable on LinkedIn and your resume
- Issued by a globally recognized institution
- Signals practical, applied expertise
Results, Not Just Lessons
I have been thinking of doing an e-commerce store for some time. I took this course to gain knowledge and have a better understanding of what is involved, to give me some guidance.
This course covers all bases regarding Ecommerce. I have a greater understanding of the Ecommerce platform and marketing, and learning about Shopify was especially useful.
My career has advanced due to this course.
The best e-commerce course on the web, for sure.
Choose How You Pay
Same full course either way: 5 modules, real industry projects, and your Parsons Certificate of Completion.
One-Time Payment
4 Monthly Payments
12 Monthly Payments
Have a discount code? Add it at checkout.
Frequently Asked Questions
Aspiring and current ecommerce entrepreneurs at any career stage who want to build and launch a successful online retail brand.
5 self-paced modules. Most learners finish in under 40 hours on their own schedule.
Yes. The course is 100% online and on-demand, so you can study on your own schedule from anywhere.
A non-credit Certificate of Completion from Parsons that you can add to your resume and LinkedIn profile.
No. The course starts with the fundamentals and is designed for newcomers as well as those already working in the field.
Yes. Request the course catalog and a program advisor can walk you through payment options and any current offers.
Ecommerce Foundations takes you through the process of designing a seamless ecommerce enterprise. You will explore how to build an e-tail experience with a focus on marketing and entrepreneurship, with insights and perspectives on the digital tools available from a wide variety of industry insiders.
Courses are taught by Parsons faculty. You will also receive career insights from industry experts and specialists from Shopify.
You will come away with a significantly greater understanding of how the ecommerce industry and related careers work. You will also receive a Certificate of Completion from Parsons that helps differentiate you from the rest of the pack.
Students must be at least 13 years old to enroll.
Enrollment includes unlimited access to all course videos and materials for one year from your enrollment date. If you need more time after that, you can pay a monthly subscription fee to extend your access.
Most major credit and debit cards are accepted, including Visa, MasterCard, American Express, Discover, and JCB. If you enroll outside the United States, tuition is charged in your local currency at the prevailing exchange rate.
You can withdraw within 24 hours of enrollment for a full refund. After that, you have up to 7 days to withdraw for a full refund minus a $100 cancellation fee. No refunds are issued after 7 days. Subscription plans can be canceled before your renewal date by emailing [email protected].
Tuition is $999 when paid in full. Two payment plans are also available at checkout: 4 monthly payments of $269 or 12 monthly payments of $99.
