Behind Retail: Buying and Merchandising

Yellowbrick on June 30, 2022

Merchandising and buying in the fashion world has long been misunderstood. While the roles have always intertwined, they are completely different careers paths in the industry.

How to Become a Lifestyle Photographer

Yellowbrick on June 16, 2022

Lifestyle photography is a genre of fashion photography that artistically captures portraits of people in real-life events and situations that showcases fashion.

How to Become a Fashion Blogger

Yellowbrick on June 14, 2022

A Fashion Blogger is an avid fashion enthusiast who documents their purchases and interests in a personal blog in words and photos.

How to Become a Fashion Influencer

Yellowbrick on June 13, 2022

A Fashion Influencer is a content creator that has a large social media following that brands leverage for marketing.

How to Become a Pattern Cutter

Yellowbrick on June 10, 2022

What does a pattern cutter do? Learn about the expectations and responsibilities of a pattern cutter and more fashion careers.

Sustainability and Brand Building

Yellowbrick on June 8, 2022

Meeta Roy, Fashion Industry Essentials contributor, explains the importance of starting out with sustainability in mind.

Telling the Brand Story: The Changing Role of Fashion Media

Yellowbrick on June 7, 2022

There has been an openness to exploring fashion beyond gender or any other limitations that have held the industry back. Fashion Business Essentials contributor Laura Lanteri talks about the evolving mindset of fashion media in recent years.

Sourcing Materials: Sourcing, Pricing, and Sustainability

Yellowbrick on June 3, 2022

Yellowbrick expert, Jasmine S. Young, discusses the dynamics between sourcing materials and sustainability.

An Introduction to Branding

Yellowbrick on May 31, 2022

Delve into the principles of fashion branding.

Fashion Spotlight: Brandon Maxwell

Yellowbrick on May 9, 2022

The celebrity fashion director who has pushed Met Gala’s limits

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