Fashion Business Essentials: Course One Review | Entrepreneurship & the Fashion System

Yellowbrick on March 11, 2021

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Chloe is a student in the new Fashion Business Essentials course by Parsons x WWD, powered by Yellowbrick. She is a member of the student advisory panel. Check out her written review of Module One below.


"I’m so excited to be included on the advisory panel for this course so I’m able to see the course firsthand and tell you how it’s going!"
- Chloe

You can press play on the video above for a course content sneak peek.

In the first course, the program focused on Entrepreneurship & the Fashion System. I personally found this first course very interesting. Reading about how much the fashion industry has changed within the past few years.

Nowadays, it’s become more commonly seen for people to launch their own business. No longer are people looking to be hired under someone and become apart of the fashion industry, that’s old news.

I’ve noticed it myself, more and more of my peers are making announcements on social media of their new business launching. I think it’s inspiring to see, and to know now that because it’s become more common, it’s also become a little easier to achieve.

Half of this course is focused on entrepreneurship which again I really liked. The rest of the course focused on sustainability which I also believe to be another recent major focus of the industry. Within the past few years, consumers have begun to question the ethics behind the production of fashion.

Where is it being produced? Is the factory safe, are the working conditions humane? Will the production of these items positively or negatively impact the environment? These questions were merely whispered throughout the industry before.

But as time progresses, designers are realizing that the fate of the industry is in consumers hands. People no longer care about what the celebrities are wearing, because influencers are now dominating the market.

Thanks to our persistence, we are slowly making an impact on the industry and turning the old ways into the new ways. If you want information on how you can register for the course, visit yellowbrick.co/fashionbusiness.

New Program Alert | Invest In Your Career with Fashion Business Essentials

Yellowbrick on February 24, 2021

The School of Fashion at The New School’s Parsons School of Design, in collaboration with WWD, the leading source of news and analysis for the fashion, beauty, and retail industries, and the New York-based education platform Yellowbrick, today announced Fashion Business Essentials, a program that offers a deep exploration into the innovation and changes happening across the Fashion business; including effective uses of information technology, strategic business planning, decision-making, planning management, brand development, and effective communications within organizations.

Learners who complete the program will earn a non-credit Completion Certificate from Parsons and will gain a full understanding of key roles, skills, and functions to be successful in the fashion industry. All course materials and instruction will be provided online, enabling students to complete lessons at their own pace and fit the course into their daily lives.

The program offers more than 15 hours of instruction and project time offered across five modules titled, “Entrepreneurship and the Fashion System,” “Managing Fashion Production,” “Fashion Branding,” “Marketing Strategies,” and “Retailing and Distribution.”

Instruction will come from Parsons faculty, along with fashion insiders and experts. Instructors include Keanan Duffty, Director of Fashion Programs, Parsons; Khary Simon, Vice President at The Premiere Group, Parsons Faculty; Jasmine S. Young, Vice President of Operations at Ami Colé; Sydney Price, Founder & CEO, The Knew Purpose, Parsons Faculty; Rick Helfenbein, Retail & Fashion Industry Consultant, Former Chairman, President & CEO of the American Apparel & Footwear Association; and many more.

“The fashion industry has endured many challenges over the past year and we see its recovery as an opportunity to bring more diverse voices into the ranks,” said Ben Barry, Dean of the School of Fashion at The New School’s Parsons School of Design. “In this program, we’re building opportunities for talent who hail from non-traditional backgrounds in the fashion industry, and we’re furthering our mission to change the fashion education experience for the better.”

“WWD has been covering the Fashion industry since 1910, and few if any years have been more disruptive to the industry than 2020 was. However, where there’s disruption, there’s opportunity,” added Amanda Smith, President of Fairchild Media. “This is a chance for a whole new generation of talent to join us in reimagining the industry in bigger and better ways. By partnering with Parsons and Yellowbrick, we’re helping educate the next generation and we’re excited to tap our staff’s extensive knowledge in providing that education.”

“Fashion occupies a special place among creative industries, as expressed to us by the thousands of learners who have come through our Fashion and Streetwear programs,” said Rob Kingyens, President and CEO of Yellowbrick. “For learners who are dedicated to learning all they can, we wanted to create a next-level educational experience that highlights the intricacies of this massive and inspiring industry. By tapping the passion and expertise of Parsons and WWD staff, we’re now able to help fashion professionals and businesses advance in this exciting industry.”

Beginning today, visitors to allprograms.wpenginepowered.com/FashionBusiness can sign up for an exclusive preview of the program. The first group of students will be admitted to Fashion Business Essentials later this month.

BANYAN With Anya Ayoung-Chee | Fashion Conversations That Inspire

Yellowbrick on June 8, 2020

Exclusive Conversation: Banyan Talk with Anya Ayoung-Chee

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The Fashion Industry holds a wealth of talented designers. If a career in this industry is something you are passionate about, it is important to know the journey. Being able to lock down a designer for a conversation isn’t an easy task but we managed to get it done. Fashion Designer and Social Entrepreneur, Anya Young-Chee is willing to lend her expertise. From winning Project Runway to starting her own fashion line, Anya can offer some solid industry tips. She is slated to moderate the BANYAN Webinar series LIVE talks powered by Yellowbrick.

The Banyan series was created to showcase women entrepreneurs across a variety of different industries. While Fashion is Anya’s area of expertise, she lends her knowledge and shares her stories with women in the Streetwear, Sneaker Design, Music, Hospitality, Beauty and Sports Management industries. These conversations are meant to serve as inspiration and motivation for other women who are looking to do the same thing. BANYAN is a platform created to inspire women, with a focus on Caribbean creatives, to pursue their dreams and turn their passion into a career. Finding your “WHY” is important and hopefully these conversations will help you do that.

Design Director Cherese Thornhill (adidas) and lifestyle brand Founder Fe Noel were the first 2 in the series. Next up is Nikitha Cornwall (June 11th @ 2:30pm) and Fallon Seymour (June 18th @ 2:30pm). If you missed the first 2 episodes or want to sign up for upcoming episodes, leave your email in the box above.  

MARTkd: Understanding Creative Entrepreneurship

Yellowbrick on June 7, 2020

Exclusive Conversation | MARTk’d Series: Episode 2 of 6

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The MARTk’d Webinar series is a 6-part series with some of the industry’s top entrepreneurs, designers, managers, and even NBA stars. Identifying a problem and creating a solution plays a major role in entrepreneurship. A lot of the businesses across industries like Sneakers, Sports, and Streetwear were created as the solution to a problem. Companies like Uber and AirBNB were the multi-million dollar solutions to everyday problems. Entrepreneurship is an option in a variety of industries, it’s just a matter of finding the “why”.

As we continue through the MARTk’d series, Episode 2 focuses on creative entrepreneurship. Host Dion Walcott sits with The Kickback Founder Jayscale (Jamal Burger) and Community Relations Programmer Mac (Macaulay Madrigal). The Kickback is a Toronto-based charity that uses sneakers to empower teenagers to do well. The shoes are not just given to them but there are activities, events, mentorship programs and DIY workshops that engage the students. Earning a pair of fresh kicks is just a perk. This is not only about sneakers but about building a community that focuses on support and encouragement to help participants navigate through life and school/work. Jayscale and Mac spoke to their journey and how they turned their passion for sneakers into an A1 organization that inspires. 

 If you missed the initial replay, drop your email in the space above for access to the replay link.

MARTKD Series | Celebrating Artists like Athletes

Yellowbrick on May 28, 2020

Webinar Series: Celebrating Artists Like Athletes (Episodes 1-6)

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Trying to stay motivated and focused is a major key during the Pandemic of 2020. With limited movement, the Internet has become a major  source for information and motivation. The Martk’d Webinar Series was carefully crafted to give you access to the information and the tools you need to stay sharp.  

This six episode series is hosted by Yellowbrick’s own Dion Walcott and includes heavy hitters like Dr. D’Wayne Edwards, Alexander John, Dee Wells, Sean Williams, Treis Hill, Katrinaa Lopes, Jayscale, Mac, Cheresse Thornhill, and Liz Connelly. 

Episode 6, has been rescheduled and a new date will be announced shortly. You can check back for update information or follow the Yellowbrick social channels for more information. In the meantime, you can register for access to the recap playlist of episodes 1-5 by adding your email to the “Register Now” field above. 

Offset Debuts For LAUNDERED WORKS CORP | FW2020

Yellowbrick on March 4, 2020

Fashion Week presentations give us an inside look at season’s hottest looks. This week’s FW Paris lineup included an A-list crowd with plenty of fashionably fresh fits. Brands like LAUNDERED WORKS CORP.  had a few runway tricks up their sleeve. Their show delivered an impressive capsule that featured a ready-to-wear collection designed by Grammy-nominated rapper, Offset. Offset put his footprint in the fashion world by lending his creativity to design pieces for this collection.

“Designing my own clothes has been a fulfilling experience to express my love for fashion. My collection represents success from scratch, meaning starting from poverty was a part of my path to luxury. Never forget where you come from.” – Offset

This FW 2020 endeavor was designed in collaboration with creative director Chaz A. Jordan and ØPUS Brand Studios founder and head of luxury streetwear brand IH NOM UH NIT, OmarJohnson. The end result is a perfect marriage of Hip-Hop and luxury fashion. The trio came together for a myriad of reasons but the most important was to bring business, music, and design together. The simplicity of these designs make these pieces the perfect addition to Fall 2020 closets. The neutral colorway makes the collection easy to style and integrate into an existing wardrobe. The collection includes staple pieces like t-shirts and sweatshirts but shows love to more elaborate pieces like fur coats and two-piece suits. There was close attention to detail when it came to material selection. Since sustainability is a thing, they implemented a recycled cotton basics program into the design construction as well. 

“The F/W 2020 collection serves as a visual and tangible representation of my life’s work until now. The balance of my experiences and world travels over the past 10 years expressed through what we are defining as the new luxury ready-to-wear.” – Chaz A. Jordan

What is a good fit without accessories?

The fellas know that accessories are a must so they incorporated them into the collection as well. They worked with Their Italian factories to design a selection of hats, footwear, and a handbag to compliment the looks. Check out some of the collection below and visit launderedworkscorp.com to shop.

“Both Offset and Chaz have unbelievable creative taste and the influence to seismically move culture. Partnering with them to build a fashion brand from the ground up is why we started Opus. They have the ability to understand what the community wants. We’re here to build the business behind it.” – Omar Johnson

Taking design ideas and bringing them to life is no easy task. Visit Yellowbrick.co/streetwear to find out how you can get started.

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