Online UX Design Education and Design Research
At larger companies, it’s harder to push the boundaries of UX design and UI design. It takes a lot more justification to create something new because so much has already been invented.
A big way to do that is to really just make sure to audit all of the UX and UI design patterns within the company to see if there is something that you can reuse. If there isn’t, you can look at a variety of other companies that are doing something similar. Look across different industries and find best practices and introduce them in a way that shows that you’ve already looked at these other existing patterns, and they just don’t fit.
For example, I worked on an e-commerce project in augmented reality, and there just wasn’t enough existing patterns of behavior in a large retail company like Williams-Sonoma. Then I started looking across at Pokémon to see what was out there: in the app store, in the market, etc. That really helped to inform some of these new decisions and new technologies that we are creating.
So, really just expanding your horizons, oftentimes, and introducing that to the company in a way that is about collaboration and bringing on new technologies—I think that’s a big part of it.
