Customer Services: What You Offer Them: Digital try-on
The more technology grows and the more access we have-the more content we may add to a website. Previously, if you added too much content to your site, it would bog down the whole thing. It would be sluggish and slow. With quicker streaming, you have the opportunity to add plenty of new tools to communicate with your customers.
We can now add a video that gives us a 360-degree view. Perhaps have a woman spin in the dress so you can see how the fabric moves on her body, which will help you make the emotional connection you’re looking for.
However, the more individualized it becomes, the more interesting it becomes. As a result, we’re beginning to see the potential to make a digital version of you and see yourself wearing that clothing.
Because it’s simple, we’re starting to see it on a large scale with companies like Warby Parker and glasses. Capturing your face and putting on glasses isn’t difficult. Clothing is a little more challenging, but we’re getting close, and some exciting advancements are happening.
This allows you to see yourself in the clothing as if you were standing in front of a mirror inside the store. That, I believe, will be a game-changer. If anything, one thing I’ve noticed is that fashion moves at a breakneck speed, but in fact, we’re just going back to square one. We’re returning to a time when everything can be hyper-personalized. We can get a product and see a product that’s just for us. Technology allows us to do so in a way that we never imagined.
