Career Profile, Salary, & Job Outlook —
What does a Street Team Member do?
Street team members work on behalf of artists to promote their music. Responsibilities vary for street teams, but common tasks often include passing out promotional stickers, putting posters up for live shows and new releases, calling local radio stations to request songs, and generate buzz on social media. Street teams are especially important in grassroots marketing.
How much does a Street Team Member make?
According to Glassdoor, Street Team Members make a national average of $72,986 or $32.85 an hour (as of May 2022). In general, entry-level members make around $34,000 annually, with senior-level members making $98,000 a year. This wide range also depends on skill, seniority, company, and location.
What impact does this career have towards the music industry?
Street teams are vital for artists with nonexistent or limited marketing budgets. They provide a cost effective strategy that relies more on personal interaction as opposed to financial resources. Street team members are typically fans of the artists they promote, and get the opportunity to be a representative for their favorites musicians.
What is the job outlook for a Street Team Member?
Analysts forecast that music revenue will more than double to about $131 billion by 2030. According to the U.S. Bureau of Labor Statistics (BLS), job opportunities in promotions and marketing (including street team members) are expected to grow at a rate of 10% during the 2020-2030 decade.
How to kick-off your career:
- Be active on social media and forums that support your favorite artists.
- Explore the Clive Davis Institute at NYU x Billboard’s Music Essentials online course.
- Download Yellowbrick’s Ultimate Music Career Guide.
Learn from:
Mark Frieser
Music Industry Essentials contributor, Founder and CEO Sync Summit
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