Career Profile, Salary & Job Outlook —
What does a Visual Merchandiser do?
Footwear Visual Merchandisers execute the visual communication of a footwear category through store design and visual presentation. They also help create and build floor sets, window displays, internal displays, fixtures, and signage. In addition, they assist in supporting promotional events, curate visual adaptations, and execute special brand/shop concepts according to Visual Merchandising guidelines. In summary, Footwear Visual Merchandisers strategize and develop floor plans based on traffic flow, and build sneaker displays based on theme, style, or trend of promotion.
How much does a Visual Merchandiser make?
According to ZipRecruiter, Footwear Store Managers make a national average of $50,000 or $16.00 an hour in 2021. In general, entry-level visual merchandising associates make around $40,000 annually, with senior-level visual merchandisers making $60,000 a year.
What impact does this career have towards the sneaker industry?
Footwear Visual Merchandisers ensure proper presentation of key sneakers and brand initiatives in a compelling and impactful way. Moreover, their role is responsible for implementing and maintaining the visual presentation strategy to entice the sneaker consumer.
What is the job outlook for a Visual Merchandiser?
The Footwear market is expected to show a volume growth of 4.0% in 2022. According to the U.S. Bureau of Labor Statistics (BLS), job growth in the retail industry (including Visual Merchandisers, Footwear) is projected to remain steady during the 2020-2030 decade (www.bls.gov).
How to kick-off your career:
- Study color theory and develop an understanding of the color wheel.
- Collect inspiration of your visual merchandising installations.
- Take a Visual Merchandising class to learn important components of store installation.
- Download our Ultimate Sneaker Career Guide to understand the pathway into this career.
- Explore our Sneaker Essentials online course to understand the Retail & Distribution process.
Learn from:
Jon Tang
Sneaker Essentials contributor, Fronteer
Experiences: Founder & Creative Director, Fronteer
Senior Designer, Collaborations & Special Projects, K-Swiss
Related Careers:
Buyer, Footwear | Merchandising Coordinator | Store Manager | Customer Service Representative
