Career Profile, Salary & Job Outlook —
What does a Store Manager do?
A Store Manager in Footwear is responsible for applying selling techniques to merchandise, developing a client base to build sales, and achieving store profit objectives. They also ensure that each customer receives outstanding customer service by providing a customer-friendly environment and having solid product knowledge. Moreover, Footwear Store Managers provide top salesmanship skills as a leader of the store by maintaining sales productivity levels.
How much does a Store Manager make?
According to ZipRecruiter, Footwear Store Managers make a national average of $38,749 or $18.63 an hour in 2021. In general, entry-level footwear store associates make around $18,500 annually, with regional footwear store managers making $73,500 a year.
What impact does this career have towards the sneaker industry?
Footwear Store Managers maintain an awareness of all product knowledge, merchandise promotions, and advertisements for a store. Most importantly, their role executes sneaker releases and launch dates seamlessly. Furthermore, they ensure customers are satisfied with their experience while pushing additional sneaker or product assortment, serving as an extension of a sneaker brand.
What is the job outlook for a Store Manager?
By 2022, there is a projected volume growth of 4.0% in the footwear market. According to the U.S. Bureau of Labor Statistics (BLS), job growth in the sales industry (including Store Managers, Footwear) is projected to grow seven percent during the 2020-2030 decade (www.bls.gov).
How to kick-off your career:
- Apply to work at a local sneaker shop or retailer.
- Understand sneaker releases — from General Releases to how limited sneaker drops work.
- Study sneaker models, releases, colorway, and style codes.
- Download our Ultimate Sneaker Career Guide to understand the pathway into this career.
- Explore our Sneaker Essentials online course to understand the Retail & Distribution process.
Learn from:
Matt Priest
Sneaker Essentials contributor,
Footwear Distributors and Retailers of America
President & CEO
Related Careers:
Buyer | Merchandising Coordinator | Visual Merchandiser | Sneaker Order Fulfillment Associate | Customer Service Representative
