I would say that Broadway, in terms of musical theater, started in the 19th century. Most histories of musical theater point to a production called “The Black Crook,” which began in 1866.

It was this extravaganza. It was a five-and-a-half hours show. But people didn’t sit and watch the whole thing. They would see part of it, and then they would go to dinner. They might come back, play cards or throw things at the stage. If you were a theater-goer in 1866, you would also talk a lot. Theater was a very raucous and public kind of activity back then. The modern equivalent would be like you playing a TV loudly in the background.

Why Is “The Black Crook” Important?

“The Black Crook” didn’t really have a plot. It had pyrotechnics. It had all kinds of lighting and stage effects. At that time, theaters kind of resembled navy battleships. The lower levels looked like engine rooms, and they had these massive machines that could change the sets very quickly and do all kinds of amazing things.

“The Black Crook” also had ballet dancers. In the production’s origin story, this troupe of ballerinas were going to perform, and, supposedly, the theater where they planned to perform burned down. Theater fires happened a lot back in those days, especially when using gas lighting in structures made of wood and decorated with fabric.

But, supposedly, this troupe of ballerinas and production were in this theater, and they decided to produce this special dance routine. In it, the ballerinas were naked. I don’t really mean “naked,” but at the time they were wearing clothes considered very, very scandalous for that era.

“The Black Crook” was a very risqué, burlesque kind of thing. And, yet, it went on and on for 474 performances. It was this phenomenon.

Online Performing Arts Education

From “The Black Crook,” we can learn, as performers and other performing arts professionals and students, a lot of interesting things about theater, productions and audiences. We discover that stage effects and taboo displays can sometimes be enough to make a show that doesn’t have much of a plot a huge success. We learn that an interesting origin story makes a production a memorable historical event. During a performing arts education course, we can also learn through historical accounts of mistakes by past theater crews more about important safety concerns.

The publicizing part is actually mostly complete if you are very clear about why you’re producing your show in an elevator pitch and already talking about your vision, strategy and execution plans to people who can help you achieve your dreams and goals. It’s merely a matter of thinking outside the box to find the people who can help you.

Reaching the Right Audience

I didn’t go to school to become a publicist, which means that my training came through real-world, hands-on experiences. One of the greatest gifts that has come my way over the years was the knowledge about how to attract interest in shows. It really is all about who you know in this industry, especially in a time when it’s actually extremely difficult to get reviews.

Obstacles in Every Direction

It’s especially hard to get reviews in New York City. This region is oversaturated. It’s just hard. There are only a handful of reviewers. There are only a few places you can go to actually get what you need in order to make a press kit, which is why you really have to think outside the box.

In my case, I use every possible method I can think of to reach potential reviewers, including postal direct mailers, email lists and social media. I use all of to get the word out.

When using these methods, you need to answer in engaging ways common questions like:

– What is your show about?
– Is there something very unique about your show that would be of interest?

Believe you me, there is a blogger out there who’s interested in that one thing, whatever it is, that makes your show worth people’s time and money. You merely need to explore the possibilities.

Online Performing Arts Education

It’s funny. This morning, I was working on something similar to this discussion in relation to thinking about how we create content. We think that if we can just find the stories, then we’ll be able to get outlets interested in our content.

Publicizing is more than just writing a press release and sending it out to everyone even though you do need to have one. A press release just lets people know what’s going on and when it’s happening. What you need more is the follow up.

To attract that interest, you need to have a clear idea of why you want specific publications, media outlets, bloggers and others, to come see your show. This is where your performing arts education can help you. Your courses can give you the knowledge and tools to come up with these answers and attract interest in your shows.

In a theatrical context, one of the big things that you focus on is the band. You first ask yourself what the band is going to be and how many people will be in it. You often make that decision or at least start to formulate some possible answers before you ever speak to any orchestrator. Why? It all comes down to your production’s sound budget.

A Sound Budget’s Impact

While preparing a production, there will be issues because of the budget. Cost must be taken into account. We might say that we think we can afford four musicians or 14 musicians or 140 musicians, whatever the number that works for that production, but then we have to look at our budget before we go any further. The budget is essential to making a theatrical production work, after all. I must remind myself that I can’t be insensitive to those issues.

I have to look at that number and ask myself how do I make it work. Can I make that work? Do I feel I need to argue for more musicians?

Working Within a Budget

Somebody might say, for example, “You’ve got 12.” You might think: Okay. Well, we need to have this, that and the other to suit this style of music. Generally speaking, we have six, seven, or eight choices in say that kind of number, which are going to be absolutely essential.

If it’s a pop kind of score, you know you’re going to need drums, bass guitar, and people. These things are pretty obvious. You then think about what other band-related things you need. What other colors are you looking for within this production? What’s going to tell this story best?

You might then say to yourself: I really think I’m going to need to have 13 for this production, which means you must try to make a convincing argument to the GMs. Sometimes, it works. You get what you need. Sometimes, it doesn’t work, and then you have to find a way to make the score sound as good as it can within the confines of what’s available.

Performing Arts Education

One thing you learn more about through your online performing arts education is how the sound budget and other budgets impact a production. You also learn methods to help you try to make certain that a show will go on as planned even if a budget doesn’t support everything that would normally go into that particular production.

In musical theater, your book is a three-ring binder that has all of the songs that you sing for auditions. In this book, you should have everything that you’ve worked and honed and now sing really well.

Your Book Can Reveal Your Vocal Range

You should have one song, for instance, that you present as three different cuts. You can have an eight-bar cut, a 16-bar cut and a 32-bar cut. You can also have a full song. Having these cuts already available makes certain that you’re prepared no matter what they want to hear.

A lot of times, you go to an audition and you’re told, “Well, we’re running behind schedule. We’re only going to have you sing eight bars,” or they only want to see you perform 16 bars. You need to construct those 16 bars so that they show you not only you as a person, but they also show your acting chops and vocal range. Each cut has to be tailored to the needs of the audition, which means that you should have three or four versions of every song in your book.

You should also have a representation of all of the styles that you do well in your book. For example, you might have a Golden Age song from “Oklahoma” or something from “Jesus Christ Superstar” like “Heaven on Their Minds.” You should have a wide spectrum of songs that you do really well.

Two Books Make Life Easier

Your book, you must realize, is also your accompanist, which is why I actually have two books. I have a book of stuff that I’m working on that’s just for me. It it has my audition material in it too. I also have a book marked up for the accompanist that has only audition material in it.

Anything I might want them to do, such as crescendo or slow down at certain places, is marked in musical notation in the audition version of my book so the accompanist can see it and play it the way I want them to play it.

I make certain that each page of the book is inside of non-glare sheet protectors as well because I don’t want the accompanist to struggle when they sit down in an audition room under harsh fluorescent lighting. I want to make their life as easy as possible because then I can make the most of my only opportunity for that particular audition to perform at my best.

Your Performing Arts Education

This is only an introduction to the actor’s book. You can learn more tips for creating, using and maintaining this critical tool in your online performing arts education courses. Your performing arts studies can provide all of the details you need to make certain that your career takes off quickly once your formal academic education is complete.

When we look at the narrative structure of performing arts, most of the stuff that we’re seeing on TV, or most of the other stories that we see, are following a linear structure.

However, there is also there is a non-linear structure to be studied in performing arts education and online performing arts education. These are scenes that sometimes don’t come in chronological order where A met B, and they encountered this problem and tried to solve these problems. They fell in love, and then they solved the problem, and here is in the end of the piece. That would be like a linear structure and it’s the easiest light for the audience to see a lot of things that are happening.

An example of a non-linear structure would be when you go into most commercial flashbacks or sometimes you go into a time that is discontinued. You start with the end, and you progress towards the beginning. Or, maybe it’s a middle of the play, and everything is dropped, and the new story starts to happen. Maybe you have a series of tiny but completely different stories that link together to a scene. That’s when you are working with a non-linear narrative. You can play with those non-linear narratives like a pattern in any way your imagination allows you.

You can, for example, take a food recipe and create a play on that structure. You can take a game and create a play on that structure. If you look around, the University’s full of structures, and can have fun and borrow any structures that you want.

Of course, it has to make sense for your project, and then see what happens if you think of your play as a magic trick. There would be an introduction. There would be a distraction of attention, and so there would be magic that happens underneath. There would be like a boom.

It would be like if you’re break it in steps. You can start seeing how a story can be adapted on that type of structure. It’s really, really important to find the structure that makes sense for your project. Otherwise, maybe you did this play on the structure of a recipe, but why? If you have no reason to play around and stick with the traditional, there’s nothing wrong with it. The reason it’s traditional is because it works well.

I guess the question that I get asked most often is, how do I get money? How do I get funded? It’s a great question. Many times, I wish I had better answers. Basically, I guess there are different approaches. It is vital to discuss funding for any performing arts education including online performing arts education.

Tips To Finding Funds

Apply for Grants

Depending on where you are, for example, if you live in Europe, there are a lot of grant opportunities. If you live in the States, there are fewer, but there are still some grant opportunities. Basically, the first thing that you do would be to apply for all the grants and keep it up. Keep applying and reapplying, eventually, you’ll get one.

Do Crowdfunding

Now, for the cases, for all the times that you don’t get the grant, which are quite a majority in our history, we did some Kickstarter campaigns. We were able to crowdfund. This works for many small companies. Sometimes, you can get a partnership. It is very valuable to be in partnership with cultural foundations, cultural institutes, and different institutions.

Get Sponsors

There are many institutions that chip in, maybe a rehearsal space, some money for the set, or payment for the artists. This is how you kind of puzzle together a bigger budget. Of course, another possibility is finding actual sponsors. If you’re a good manager and if you’re a good promoter of what you’re doing, you can get big brands excited about being associated with your experience. That’s when they would sponsor, and your life would become a lot easier.

Start With a Zero Budget

The other approach is going basically on, which I discovered here in New York City. Never crossed my mind before, but I feel like it’s a very important approach to, at least, know. The idea of creating something on a zero budget. You can start with a no-money budget and see what you can do without anything.

It’s crazy, but it turns out that you can do without anything. Almost anything that you can do with a small budget, with a medium budget, and at the end of the day, with a big budget. It’s really a matter of perspective.

A former student of mine just did this show. They worked with a guy named Dave LAST NAME? Malloy? who is a book writer and lyricist. It was an a cappella show called “Octet.” It had eight singers who would start singing in harmony on a dime. They all had earpieces because he figured out a way to give them their notes remotely and even do a countdown so that they knew when to come in on time.

From the audience seating, you’re watching this show and wondering how they do it. Since I knew him, I wrote him and said, “How did you put this together?” He told me that it really took a while to figure out, but that it’s magic by the end.

Tech Solution Considerations

There are these technical things you need to take into consideration during your studies and career. As my former student explained, you might need to stretch something out, or show that the actors entered from the house. You might need to show that the way the audience came in is how the actors came in. You realize you’re going to need light in one spot and all of this drumming. You realize that you need to bring all of these elements together.

You need to figure out how much time it’s going to take them to all come through the house, up the stairs and come onto the stage. You need to determine what happens next and the cutoff. At that cutoff, you need to decide when the lights are going to hit and when the stage manager is going to call for the next lighting cue, which might be a blackout or a quick or slow transition.

All of these technical elements take time to prepare. A lot of them are decided and prepared during rehearsals, but they only really happen during the technical phase of preparation for a production. During that phase, everybody gets into the theater for the first time together. It’s that period when things start to change to make certain that everything happens in time: Members of the crew hang and focus the lights. It’s the first time that you’re on the stage with the lights. It’s the first time you’re on the stage with the costumes under the lights, which is an experience that the actors have to get used to before opening night.

Performing Arts Education

Your online performing arts education can give you a solid tech solutions foundation. It won’t only provide you with a history and evolution of technical solutions in theater and performing arts. It will also prepare you, depending on your career track, with knowledge and skills that you need to provide these and additional tech solutions to others working on a particular production.

When you’re making music for a production, sometimes, the person who creates the music arranges it. Then, the question is, OK, how do you take that arrangement and throw it on other instruments with consideration to the size of the budget and the size of the house the show is being played in? Online performing arts education is a great start, but in a professional setting, the musical director will take that information and synthesize it with the storytelling. As far as actors go, too, the musical director is frequently in on the casting as well; when I’m directing the music for a show, I usually am.

I’m inclined to be in communication with the writers (or the director, if the writers aren’t around), discussing the intent for the sound, the kind of actors, the kind of people, and asking “how does this come across?” while I’m shaping the music. I shape the music according to the energetic flow of the show. Musical directors might conduct a show, though sometimes there’s a separate conductor, but either way, each show has its own tempo, and there’s always a sweet spot for that tempo.

Performing arts educations don’t necessarily prepare you for finding that sweet spot. I’ve done shows where, afterward, the actors are like, “man, that was too slow,” and I’ve done shows where they’re like, “dude, slow down, it’s like you’re trying to make us go crazy.” Then, there’s just a little bit of work to find that sweet spot. That’s, in my experience as a musical director, how I approach musical direction.

Lighting design is probably, at least in my mind, the most important design aspect for theater. You can do a show without scenery, but you can’t do one without lighting. Lighting can tell a story way better than scenery. In fact, lighting helps focus an audience’s eyes where you want them to look. Lighting is a vital storytelling element. A lot of fantastic creative designers choose a career in lighting design because they know that they can affect the show in fantastic ways that other designers can’t hope to match.

Lighting Design Technologies

Right now, we’re seeing a lot of interest by performing artists and crews in using digital technologies to create lighting instruments. You can essentially use projections to create shapes within any video. The process is effortless in programs like Isadora or QLab. You can perform a lot of basic video design manipulation in these kinds of programs as well.

Yet, you can also create these shapes for any performance using a regular office projector and PowerPoint. I’ve seen professional shows in which crews have done incredible things using these methods. A lot of people think of projections as something that is behind the actors or merely a scenic element. But, you can find proof that projections are actually used as lighting instruments.

You might catch an actor in a projection. You might aim your projector on the floor and create specific shapes or video that actors then interact with at any given moment. You might also create interactive designs where lights and video move around the stage based on where the actors are located or what they’re doing in a scene.

Shining a Light on Success

All of these lighting techniques are happening at the forefront of entertainment. You can see the proof at all levels. It’s kind of an amazing time to be a performing arts creative, lighting designer or a student seeking a performing arts education because there are just so many toys out there that you can access that are often inexpensive and easy to manipulate.

For this reason, I encourage anyone currently working in this field or pursuing an online performing arts education to test any technology that they might find around them. You’ll be amazed at how much you can tell an engaging story that audiences remember using common lighting-related tools that you already have available to you.

What many people don’t realize is that many of the greatest artists in history just borrowed the ideas of other artists. This fact looms large in all art forms, including literature, painting, music and, certainly, theater.

Historical Inspiration

Let’s start, for example, with William Shakespeare. People often think of William Shakespeare as the most original, brilliant playwright of all time until they dive into the origins of his works. Yes, he was quite a talented figure, but all of his works were tied into and inspired by source material. Many of his writings were adaptations of previous plays by other playwrights. They also contained elements from the adventures, stories and mythologies attached to famous figures from particular time periods, such as real kings and queens.

Contemporary Examples

This same type of borrowing occurs in contemporary theater. What I love about contemporary theater, especially Black theater and American theater, is that you see these references play out. You see the power of adaptation.

Take, for example, “Hamilton.” It’s an adaptation by Lin-Manuel Miranda of Ronald Chernow’s biography of Alexander Hamilton. You can also think about “The Wiz” in this context, right? “The Wiz” is an adaptation of the film “The Wizard of Oz” that was an adaptation of the book of the same name written by Frank Baum. You can see this pattern of citation occurring all over the place.

There are certainly examples in other plays. If you think of August Wilson’s cycle of plays in terms of “Ma Rainey’s Black Bottom,” for example, he captured the cultural mythology around Ma Rainey. He gave that history new life on stage.

If you think of the work of Suzan-Lori Parks, you can see that she loves her repetition revisions. She calls them “Rep and Rev,” which describes how she takes source material and plays with it. She has a couple plays inspired by Nathaniel Hawthorne’s “The Scarlet Letter.” One of them, “In the Blood,” is all about a character named Hester, and how she engages in 21st century society, or late 20th century society, instead of puritanical society. Suzan-Lori Parks explores abuses and expectations around gender that still exist and still pertain to female experiences around the world.

Online Performing Arts Education

With your performing arts education, your explorations of these types of references to historical events, peoples and previous artistic works can help you determine the direction of your own art. As you learn, you may discover that someone had previously expressed something about a topic that’s close to your heart in ways that you want to adapt and make relevant to, for example, your life experiences or modern events. Whatever your reason for making these citations, you must learn how to use them without infringement and appropriately credit previous artists.