Streetwear
Essentials
Taught by People Who Work in Streetwear
Learn from Parsons School of Design (The New School) faculty alongside working professionals across streetwear.
Built to Launch Your Career in Streetwear, Not Just Your Knowledge
Real Industry Projects
Hands-on, project-based assignments grounded in how the streetwear industry actually works.
Start Immediately
On-demand video lessons and projects you can begin the day you enroll.
Insider Expertise
Learn from Parsons School of Design faculty and working streetwear professionals.
A Parsons Credential
Earn a certificate from Parsons, a credential employers recognize.
What You'll Be Able to Do
- Explain the history and cultural influences behind streetwear
- Research, design, and develop streetwear products
- Create a brand identity and marketing strategy
- Understand manufacturing, distribution, and retail
- Build a business plan with pricing and partnerships
- Produce a capstone brand for your portfolio
Skills You'll Gain
Build Your Portfolio
The course is built around hands-on projects, so you leave with real, portfolio-ready work, not just a certificate.
Defining Streetwear: Origins
Explore where streetwear came from and how community and identity built it into a global movement.
Designing Streetwear
Take an idea from inspiration to finished garment through color, fabric, and construction.
Marketing, Branding & Visual Comms
Identify your tribe and build the visual brand language that positions you in the market.
The Future of Streetwear & Retail
See how VR/AR, e-commerce, and sustainability are reshaping the streetwear retail experience.
Business and Entrepreneurship
Build a real sales and distribution strategy and learn when and how to scale your brand.
The Full Streetwear Curriculum
Each module is broken into short video lessons with assignments and hands-on projects you complete at your own pace.
Streetwear Origins
- History and definition of streetwear
- Evolution across LA, NY, and Tokyo
- Influence on luxury fashion
Designing Streetwear
- Visual storytelling and codes
- Tech packs, spec sheets & grading
- Domestic vs. overseas manufacturing
Marketing, Branding and Visual Communication
- Identifying your customer
- Lookbooks and layouts
- Buzz through seeding and placement
The Future Of Streetwear Retail and Distribution
- Developing a retail concept
- Data analytics in retail
- VR/AR and point-of-sale tech
Business and Entrepreneurship
- Developing a business plan
- Sales, distribution & licensing
- Raising money and investors
Results, Not Just Lessons
I have had more than four internships since starting the course, all within the fashion industry.
This course helped me really understand the origins of streetwear and how important this culture is to my life, and how much it's impacted me.
This course helped me have the courage to create my brand, Faith Inspires.
This program motivated me to get more education. Now I'm pursuing my MPhil in Art and Design, and I train my students more confidently by preparing my video lectures.
This past summer I got promoted from a marketing manager to a COO-like, general manager position at the store I had been working for two years.
Hxmg Garmentz, the clothing line I started as a skate, streetwear, street designer style, has grown thanks to what I learned in this course.
I had my own company before, now I run it better.
I am the Chief of Staff for The Museum Shop DC in Washington DC. This course has allowed me to be better in that role by understanding terminology and trends to be aware of.
Choose How You Pay
Same full course either way: 5 modules, real industry projects, and your Parsons Certificate of Completion.
One-Time Payment
4 Monthly Payments
12 Monthly Payments
Have a discount code? Add it at checkout.
Frequently Asked Questions
Aspiring designers and entrepreneurs at any level who want to break into streetwear or launch their own brand.
5 self-paced modules. Most learners finish in under 40 hours on their own schedule.
Yes. The course is 100% online and on-demand, so you can study on your own schedule from anywhere.
A non-credit Certificate of Completion from Parsons that you can add to your resume and LinkedIn profile.
No. The course starts with the fundamentals and is designed for newcomers as well as those already working in the field.
Yes. Request the course catalog and a program advisor can walk you through payment options and any current offers.
Streetwear Essentials includes five on-demand courses covering topics such as Streetwear Origins, Designing Streetwear, Marketing, Branding and Visual Communication, the Future of Streetwear Retail and Distribution, and Business and Entrepreneurship. Each course is 2 to 3 hours and is broken into shorter modules and activities that you complete at your own pace.
Courses are taught by Parsons School of Fashion faculty. You will also receive career insights from industry experts working in various roles within the world of streetwear.
You will come away with a significantly greater understanding of how the streetwear industry works and a better sense of where your passion lies. You will also receive a non-credit Certificate of Completion from Parsons that helps differentiate you from the rest of the pack.
Students must be at least 13 years old to enroll.
Enrollment includes unlimited access to all course videos and materials for one year from your enrollment date. If you need more time after that, you can pay a monthly subscription fee to extend your access.
Most major credit and debit cards are accepted, including Visa, MasterCard, American Express, Discover, and JCB. If you enroll outside the United States, tuition is charged in your local currency at the prevailing exchange rate.
You can withdraw within 24 hours of enrollment for a full refund. After that, you have up to 7 days to withdraw for a full refund minus a $100 cancellation fee. No refunds are issued after 7 days. Subscription plans can be canceled before your renewal date by emailing [email protected].
Tuition is $999 when paid in full. Two payment plans are also available at checkout: 4 monthly payments of $269 or 12 monthly payments of $99.
