FOOTWEAR BUSINESS FOUNDATIONS COURSE
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Fashion Institute of Technology (FIT) faculty, together with insiders and experts from leading brands, help you learn how to build a successful footwear company. Our footwear business course includes lessons on navigating the footwear production cycle, analyzing footwear industry trends, sourcing & costing materials, communicating with factories, and understanding the modern customer.
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100% ONLINE CERTIFICATE COURSE
Accelerate Your Career
Self-paced assignments and industry projects to reinforce learnings and help develop skills in critical areas, including:
- Product Development
- Costing & Sourcing
- Brand Identity
- Retail Management
- Data-driven Retail
Enter your email to learn more and get the course catalog.
96% of our students would recommend this program to a friend
Instructors and Industry Experts
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Become a footwear entrepreneur.
On YOUR schedule.
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LEARN THE BUSINESS
Get insider access to the footwear business from leading academic and business experts with on-demand video lessons, and develop real-world skills through self-paced projects and assignments.
ACHIEVE YOUR GOALS
Learn about the various career paths in the footwear business and what it takes to become a footwear entrepreneur through first-hand tips from the biggest names in the industry.
BOOST YOUR CAREER
Earn a Certificate of Achievement in Footwear Business Foundations from the world-renowned FIT to add to your profile and help you stand out from the rest.
Curriculum
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The program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. In addition, upon completion of the footwear business course, students earn a non-credit certificate of completion from FIT.
Learn about the history and evolution of the footwear business, and understand the stages of the footwear production cycle from ideation to manufacturing, supply chain, and creating a cohesive collection for a specific consumer demographic.
Understand the footwear production process, beginning from a shoe prototype to how it’s sold in stores while learning how to set price points, size grading, and footwear sustainability practices.
Develop a brand story by examining the decisions behind the branding process — from naming the brand to presenting consumers with a consistent brand identity using labeling and web-based marketing.
Discover different strategies businesses use to find their consumers in wholesale, direct-to-consumer, or app-based opportunities and the real marketing opportunities for brand awareness, merchandising or communication.
Learn what it takes to become a successful footwear entrepreneur — from managing relationships with retailers, trade show opportunities, ecommerce operations, approaches to pop-up shops, and distribution plans.
Curriculum
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The program includes 5 online course modules and related skill-building activities. Each module is 3-5 hours and is broken into several shorter lessons that students complete at their own pace. In addition, upon completion of the footwear business course, students earn a non-credit certificate of completion from FIT.
Learn about the history and evolution of the footwear business, and understand the stages of the footwear production cycle from ideation to manufacturing, supply chain, and creating a cohesive collection for a specific consumer demographic.
Understand the footwear production process, beginning from a shoe prototype to how it’s sold in stores while learning how to set price points, size grading, and footwear sustainability practices.
Develop a brand story by examining the decisions behind the branding process — from naming the brand to presenting consumers with a consistent brand identity using labeling and web-based marketing.
Discover different strategies businesses use to find their consumers in wholesale, direct-to-consumer, or app-based opportunities and the real marketing opportunities for brand awareness, merchandising or communication.
Learn what it takes to become a successful footwear entrepreneur — from managing relationships with retailers, trade show opportunities, ecommerce operations, approaches to pop-up shops, and distribution plans.
What Students Say About Yellowbrick Programs
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I have been able to get more interviews with fashion and sneaker companies.
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GET MORE INFO
Enter your email to receive the full course catalog and more details.
Enter your email to receive the full course catalog and more details.
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