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“So I Could…” | Miguel Feliz
Sneaker Essentials graduate Miguel Feliz gives his take on the course in his Testimonial video featured above. Press play to watch what he had to say!
Name: Miguel Feliz
Course: Sneaker Essentials
IG Handle: @spidermigz
I enrolled in Sneaker Essentials so I could..
continue to learn more about the industry I plan to pursue a profession in, regardless of whether my plan is successful or not.
Where are you working now?
Right now, I am a Seasonal Athlete at the Nike House of Innovation on 5th Avenue. Previously I had an unpaid internship at Staple Pigeon.
How did the course prepare you for working in the sneaker industry?
There wasn’t any rock that was left unturned really. The course covered everything that needed to be covered in the process of coming out with product, at least to my understanding. I learned about crucial aspects when it comes to the actual manufacturing of a sneaker, the history of footwear, and how to market a product alike. I came into the course knowing I love sneakers, but now because of the course,I now know that I love to tell stories and I want to use sneakers as the medium in which I tell those stories from a marketing perspective.
What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The sneaker design project was really fascinating and nerve racking at first. I was afraid to tackle the challenge at first but eventually I came up with a great story to tell which was reflected on the design. Throughout the course of completing the assignment, I learned how to use Adobe Illustrator and found a new hobby in making sneaker templates to create custom colorways in my free time.
How did the partnership with the Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?
It played a big role. I actually wanted to attend FIT so to be involved with the school and sneakers alike is a good look for me.
Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?
It played a role in my interview process for Nike. It helped bolster my resume and show that I was really serious about getting involved in the industry one way or another.
What would you say to a friend or fellow sneakerhead about Sneaker Essentials?
If you really love sneakers as much as you say you do or want to learn something new, this course is for you. No question about it.
Reebok x Yellowbrick Want You to #WriteYourLegacy
“Legacy isn’t just what you leave behind, it’s what you create” – #WriteYourLegacy
Reebok silhouettes have a solid place in sneaker culture history. From the colorful 5411s that got their name because of their price plus tax to the Iverson legacy that followed him even after his career ended, their silhouettes and styles tell stories that will live on forever. There is so much to be said about creating something that’ll have a permanent place in the history of sneaker culture. Sneaker culture has been carefully curated for years. Whether it is a shoe design or an editorial written about a moment, playing a role in shaping the culture is epic. If you are a High School student with a design dream who wants to earn his/her spot in sneaker culture, this contest is for you.
Reebok and Yellowbrick have teamed up to help give young designers a chance to earn their spot in sneaker history. Fifteen High School students will have a chance at a mentorship opportunity with Xavier Jones, one of Reebok’s leading designers. Aside from an amazing mentorship opportunity, the chosen fifteen will also have a chance at a two-month apprenticeship with the brand and a chance to reimagine an iconic Reebok Classics silhouette. The application is open until April 15, 2020 @ 5pm EST. If you are a high school student or know a high school student who is ready to get their design on, click here to apply.
If a career in sneakers is something that you are interested in, visit Sneaker Essentials for more information.
MARTkd: Conversation With a Sneaker Design Director/Program Manager
Exclusive Conversation | MARTk’d Series: Episode 5 of 6
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Having a career in the sneaker industry is something that a lot of people dream about. Whether it’s designing a shoe or creating the blueprint for a sneaker boutique, the career opportunities are plentiful. Knowing the types of jobs that are available in an industry you are passionate about working in is important. Yellowbrick recognized that early and created Sneaker Essentials. Sneaker Essentials is a course created by F.I.T. faculty, Complex and sneaker industry experts designed to give students an inside look at the sneaker industry.
While there are plenty of opportunities for a career in sneakers, it’s no secret that the industry is a male dominated field. While women are definitely represented, the majority of the positions are filled by men. Enter Liz Connelly and Cheresse Thornhill…trailblazers in the world of sneakers. They recognized the need to educate more women in the space and created a way to make that happen. They are the founders of S.E.E.D, an intensive sneaker program designed to teach young women the logistics behind sneaker design. From the idea of the design to the production, Liz and Cheresse decided that creating a lane for women in the sneaker industry was key. They recently sat with Yellowbrick’s own Dion Walcott to discuss their journey, the ins and outs of sneaker design and project management.
This episode, sponsored by ENVSN, focuses on women in the sneaker industry and what it takes to make that happen. Special thanks to ENVSN, a multi-dimensional community, committed to the professional and self-development of Gen Z and millennial adapters and their aficionados. The founders, Sharifa Murdock and Laura Stylez, created a platform that helps young women thrive and grow into their best selves. For more information about ENVSN, follow them on Instagram at @envsn and visit envsnfestival.com for upcoming festival info.
If you missed the live presentation, leave your email above to gain access to the replay ink.
MARTkd: Understanding Creative Entrepreneurship
Exclusive Conversation | MARTk’d Series: Episode 2 of 6
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The MARTk’d Webinar series is a 6-part series with some of the industry’s top entrepreneurs, designers, managers, and even NBA stars. Identifying a problem and creating a solution plays a major role in entrepreneurship. A lot of the businesses across industries like Sneakers, Sports, and Streetwear were created as the solution to a problem. Companies like Uber and AirBNB were the multi-million dollar solutions to everyday problems. Entrepreneurship is an option in a variety of industries, it’s just a matter of finding the “why”.
As we continue through the MARTk’d series, Episode 2 focuses on creative entrepreneurship. Host Dion Walcott sits with The Kickback Founder Jayscale (Jamal Burger) and Community Relations Programmer Mac (Macaulay Madrigal). The Kickback is a Toronto-based charity that uses sneakers to empower teenagers to do well. The shoes are not just given to them but there are activities, events, mentorship programs and DIY workshops that engage the students. Earning a pair of fresh kicks is just a perk. This is not only about sneakers but about building a community that focuses on support and encouragement to help participants navigate through life and school/work. Jayscale and Mac spoke to their journey and how they turned their passion for sneakers into an A1 organization that inspires.
If you missed the initial replay, drop your email in the space above for access to the replay link.
Sneakerschool Grad Jae Tips Gives Us An Inside Look At His Passion for Sneakers
When you have a passion for sneakers, finding a career in the industry seems like a stretch. Sneakerschool grad John Cotton, aka @JaeTips, is a sneakerhead at heart. His love for sneakers has been a thing since he was a kid. As he got older, he found ways to turn his passion into profit so that he could potentially pursue a career in the sneaker industry.
He decided to try his hand at sneaker design and headed over to the Nike Bespoke lab in New York City. There, with the help of the designers (who are also Sneakerschool students), he brought his sneaker idea to life. He created his iconic 1 of 1 shoe. His “Air Tips” design is one for the books and has been the talk of the town since its creation. As a final project, students have to create an unboxing video and Jae Tips used his famed Bespoke 1 of 1 for his presentation. We bumped into John at ComplexCon Chicago this past summer (pre-Air Tips) and watching him grow through his sneaker passion into potential designer status is dope.
In this live ZOOM, he tells us all about his sneaker journey, shows off his unboxing final Sneakerschool project, and answers viewer questions about how to turn your passion into a career. ICYMI, drop your email in the section below to hear the whole convo. If a career in the sneaker industry is something you want to know more about, visit Yellowbrick.co/sneakers for info.
Students get insider access to key areas of the industry with 45+ on-demand video lessons, and build real-world skills through self-paced projects and simulations.
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Otis x Jeff Staple Launch Investment Shares of the Nike SB Dunks Collection
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Sneaker Culture comes with a lot of moving parts. It’s not just about what’s trending and what’s dropping at the moment. The sneaker industry is a booming business and there are a lot of ways to cash in. When you mix history and actual factual epic moments in, these are the things that make sneaker culture what it is. There are many players involved, brands behind the madness and stories to be told. We’ve watched buying sneakers turn into a “thing”, sneaker releases become like holidays and feelings described as being “like Jordans on Saturdays”. When did that happen? Sneaker culture is evident in all aspects of our lives and it is important to keep up with its evolution. Jeff and Otis have teamed up to take sneaker culture to another level.
Jeff Staple, the founder and creative director of Staple Design, plays an integral role in sneaker culture, and so does Otis. They both are pioneers in areas of sneaker culture that have pushed the needle up on the culture-o-meter. The two have paired up to launch shares of the Nike SB Dunks Collection.
Wait. Shares?
Yep. Shares!
The Nike SB Dunks Collection is now available for purchase via the Otis App. The collection includes 5 famed Nike SB lows that have impacted sneaker history in some way shape or form. The NYC Pigeon, Heineken Dunks, What the Dunk, Raygun Dunks, and the first all suede Bison dunks are all available at $25 per share and there are 1,000 shares available for purchase. Jeff is a major Sneakerhead and he handpicked the pairs for this collection.
Aside from the actual sneakers, the Otis x fnnch collection is also up for grabs. Each share costs $40 and there are 1,000 shares up for grabs. This collection is a series of custom-commissioned artworks by San Francisco’s street artist fnnch. His works include Three Cans of LaCroix, Greatest Hits, and Sneakers. Oddly enough, the Sneakers paintings are his personal rendition of the Nike SB Dunks from the collection.
Sneakers have become more than just footwear, they are an investment. Whether it’s a purchase of shares on the Otis app or getting a job in the sneaker industry, there’s more to sneaker culture than meets the eye. For more information on how you can turn your passion for sneakers into cash, visit Sneaker Essentials dot com.
