“So I Could…” | Miguel Feliz

Sneaker Essentials graduate Miguel Feliz gives his take on the course in his Testimonial video featured above. Press play to watch what he had to say!

Name: Miguel Feliz
Course: Sneaker Essentials
IG Handle: @spidermigz

I enrolled in Sneaker Essentials so I could..
continue to learn more about the industry I plan to pursue a profession in, regardless of whether my plan is successful or not.

Where are you working now?
Right now, I am a Seasonal Athlete at the Nike House of Innovation on 5th Avenue. Previously I had an unpaid internship at Staple Pigeon.

How did the course prepare you for working in the sneaker industry?
There wasn’t any rock that was left unturned really. The course covered everything that needed to be covered in the process of coming out with product, at least to my understanding. I learned about crucial aspects when it comes to the actual manufacturing of a sneaker, the history of footwear, and how to market a product alike. I came into the course knowing I love sneakers, but now because of the course,I now know that I love to tell stories and I want to use sneakers as the medium in which I tell those stories from a marketing perspective.

What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The sneaker design project was really fascinating and nerve racking at first. I was afraid to tackle the challenge at first but eventually I came up with a great story to tell which was reflected on the design. Throughout the course of completing the assignment, I learned how to use Adobe Illustrator and found a new hobby in making sneaker templates to create custom colorways in my free time.

How did the partnership with the Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?
It played a big role. I actually wanted to attend FIT so to be involved with the school and sneakers alike is a good look for me.

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?
It played a role in my interview process for Nike. It helped bolster my resume and show that I was really serious about getting involved in the industry one way or another.

What would you say to a friend or fellow sneakerhead about Sneaker Essentials?
If you really love sneakers as much as you say you do or want to learn something new, this course is for you. No question about it.

Reebok x Yellowbrick Want You to #WriteYourLegacy

“Legacy isn’t just what you leave behind, it’s what you create” – #WriteYourLegacy

Reebok silhouettes have a solid place in sneaker culture history. From the colorful 5411s that got their name because of their price plus tax to the Iverson legacy that followed him even after his career ended, their silhouettes and styles tell stories that will live on forever. There is so much to be said about creating something that’ll have a permanent place in the history of sneaker culture. Sneaker culture has been carefully curated for years. Whether it is a shoe design or an editorial written about a moment, playing a role in shaping the culture is epic. If you are a High School student with a design dream who wants to earn his/her spot in sneaker culture, this contest is for you. 

Reebok and Yellowbrick have teamed up to help give young designers a chance to earn their spot in sneaker history. Fifteen High School students will have a chance at a mentorship opportunity with Xavier Jones, one of Reebok’s leading designers. Aside from an amazing mentorship opportunity, the chosen fifteen will also have a chance at a two-month apprenticeship with the brand and a chance to reimagine an iconic Reebok Classics silhouette. The application is open until April 15, 2020 @ 5pm EST. If you are a high school student or know a high school student who is ready to get their design on, click here to apply.

If a career in sneakers is something that you are interested in, visit Sneaker Essentials for more information. 

MARTkd: How To Become A Sneaker Designer

Exclusive Conversation | MARTk’d Series: Episode 1 of 6

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Sneaker Design is probably the most popular career choice for people that want to work in the sneaker industry. Design has evolved over time and we have seen everything from innovative new silhouettes to daring collabs. Daring colorways are pushing the envelope and the classics are making a comeback with a twist. All of these things happen because of the designer and the ideas that they bring to the table. Episode 1 of the MARTk’d Webinar Series will tell you everything you need to know to get in the game.  

The MARTk’d live series kicked off with How To Become A Sneaker Designer. Supported by Pensole, Yellowbrick’s Dion Walcott had a live conversation with Director/Artist/Designer Alexander John, and Dr. D’Wayne Edwards (Founder of Pensole Academy). If sneaker design is something that you’re passionate about then this is the conversation for you. They dropped gems for people who are looking to get into design and how to become relevant in the space. To see the replay, you can sign up for the viewer link by dropping your email address in the space provided above. If you are ready to take your next steps in design, whether it’s in the sneaker industry or fashion/streetwear industry, visit Yellowbrick.co to find out how.

Sneakerschool Grad Jae Tips Gives Us An Inside Look At His Passion for Sneakers

When you have a passion for sneakers, finding a career in the industry seems like a stretch. Sneakerschool grad John Cotton, aka @JaeTips, is a sneakerhead at heart. His love for sneakers has been a thing since he was a kid. As he got older, he found ways to turn his passion into profit so that he could potentially pursue a career in the sneaker industry. 

He decided to try his hand at sneaker design and headed over to the Nike Bespoke lab in New York City. There, with the help of the designers (who are also Sneakerschool students),  he brought his sneaker idea to life. He created his iconic 1 of 1 shoe. His “Air Tips” design is one for the books and has been the talk of the town since its creation. As a final project, students have to create an unboxing video and Jae Tips used his famed Bespoke 1 of 1 for his presentation. We bumped into John at ComplexCon Chicago this past summer (pre-Air Tips) and watching him grow through his sneaker passion into potential designer status is dope. 

In this live ZOOM, he tells us all about his sneaker journey, shows off his unboxing final Sneakerschool project, and answers viewer questions about how to turn your passion into a career. ICYMI, drop your email in the section below to hear the whole convo. If a career in the sneaker industry is something you want to know more about, visit Yellowbrick.co/sneakers for info. 

Students get insider access to key areas of the industry with 45+ on-demand video lessons, and build real-world skills through self-paced projects and simulations.

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