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Color in the World of Cosmetics: How the Pros Do It

How does a color consultant find the best colors for a client? First, you look for relationships, colors that relate favorably to your client’s skin tone, hair, and eye color. You’ll go through a series of comparisons using drapes, makeup, or other diagnostic tools. To get the best results, your client usually is wearing no makeup and is under daylight balanced conditions. You’re looking at the value and the brightness level of the coloring, the undertone of warm or cool, and the contrast level between hair and skin. The goal is to select colors that favorably enhance your client. Colors in skin tones can be described as warm or cool. Warm colors are those with yellow in them and cool colors have blue in them. A person’s skin has a yellow undertone or a blue undertone, a cool or warm temperature – they’re interchangeable. You’ll look at how light or dark your client’s skin tone and hair value are. People with lighter coloring look better in lighter colors, and those with deeper tones favor deeper shades. Also, consider if they have brighter or more muted coloring. The result – your client knows which color palette is best for them and can use that palette to guide them. Everything will mix and match easily because it has natural harmony. This palette also applies to makeup and hair color. In summary, you observe the value level – the degree of light or darkness in the skin/hair; the undertone – how warm or cool the skin/hair is; the chroma level – how bright or soft the person is; and the contrast level – the degree of contrast between hair and skin. Like enhances like. People with warm skin tone and hair wear best warm colors, and those with cooler undertones will look better in colors that have more blues, lilacs, or rose in them. Most color consultants are entrepreneurs. If you want your own business, many people could benefit from a color analysis.

Entering the Industry: Empower Your Teams

In the beauty business, it’s important to find a way to differentiate yourself. At some point you will get recognized and move up the ladder in your beauty career. Try to learn and listen as much the beauty professionals around you and really observe. At some point in your career, you’ll get to a place where it’s not only about what you do but also the other people around you. Once you start managing people, it can be a very difficult transition. When you go from producing things yourself to having to step back and kind of set the stage of what needs to happen, but not do it yourself, it’s a challenge. Empower other people to do the work and educate them on how to do it. Try to expose your teams to as much online beauty education and information as possible. Great companies have to set a culture and then attract people who are fully engaged and comfortable with that culture. This culture then nurtures the employees and is so symbiotic with their own personal beliefs that they feel fully realized in their roles. Having enough industry information and beauty education to be empowered to make your own informed decisions is key. If you don’t have full information, it thwarts you from being able to think fully about a situation. Try and make sure your beauty team has exposure to as many things as possible in the company. Full view of what the financials are, full understanding of who the retail partners are, and an understanding of what the three-year vision is for the company. Make sure people have the ability to see all of this information to make the best decisions for the company, team, and themselves with that context in mind.

Entrepreneurship vs. Intrapreneurship: Big Company vs. Entrepreneurship

I worked for L’Oreal, where I began my career, and Estee Lauder, where I completed my “big company” phase. Working at a large corporation is, in my opinion, priceless. For me, it was like getting a second MBA. It was in an MBA program tailored to working in the beauty industry. I was also gaining exposure to global markets and working with some of the best tangential organizations in the industry. I worked with the best: * Manufacturers * Fragrance houses * Consulting organizations * Digital agencies * Strategy agencies These opportunities provide a well-established framework for considering everything from business planning to management. How do you get a product to market, and how do you get the most out of your partners, whether they’re PR firms or creative firms? Then there’s the strategy aspect, which involves exposing yourself to the industry’s best and brightest minds, both within your own organization and with your strategic partners. I can’t emphasize enough how much I believe that background prepared me to work in smaller organizations later on. Discipline and strategic thinking are two things I attempt to impart to smaller businesses. Take the best of what you’ve learned in larger companies and apply it to a smaller setting. Flex the structure as needed, but also be adaptable where necessary. You’ll need to consider the limited resources in a smaller workplace, the potential need to react quickly or function without comprehensive knowledge. I’d argue that all of my big-company experience prepared me for working in a smaller company.

Beauty Business Then & Now: Beauty Industry Evolution

Like all other consumer-based industries in recent decades, the beauty industry has undergone an enormous change. There are a lot of reasons for this. The internet has impacted every possible business on the globe. This is partly to blame for the changes within the beauty industry. But I think the beauty industry is also very cyclical. It goes through periods when larger brands and corporations are very powerful. Then it switches to periods where small businesses dominate the industry. Until around a decade ago, the beauty industry was all about the big companies. We’re all familiar with Estee Lauder, L’Oreal, Avon, and Revlon. They’re the most well-known beauty brand across the world. But we’re now at a point in the cycle where the beauty industry is much more consumer-driven and customers are much more excited about smaller businesses. And it’s not just the beauty industry. It’s also the fashion and food industries too. The small players aren’t faced with the same challenges that they use to be. The Internet has enabled any business, no matter how big or small, to become global. They can create a stunning website and build their social media accounts to grow an audience quickly. The internet has given businesses the chance to grow but that doesn’t necessarily mean they will have the resources to keep up with this growth. But this is much less challenging than it used to be. It’s less expensive and requires fewer resources. The barriers to entry are much smaller but you usually need a large volume of resources to keep your business going. The biggest shift in the industry is the move towards smaller businesses. The second biggest shift is the shift in consumerism. The beauty industry is now more personal and consumer involvement is tenfold what it was just 15-20 years ago.

Formulation Process: Highlight: FACULTY

Beauty companies have a choice when it comes to formulating. Here’s an inside look on the different processes beauty companies can take in the beauty business. The formulation can be a stressful journey for a founder because there are so many different logical paths that you can take to get there. You can be as extreme as doing it completely in-house, purchasing a lab, hiring a chemist, purchasing all the material, doing it yourself, or self-production. The other extreme is white labeling something that exists. Which for some brands that work, for other brands it doesn’t. You’re pre-purchasing a formula that already exists, slapping your logo onto it and then you are bringing it into your distribution channel. FACULTY is in the middle. What we do at FACULTY is work with some of the best suppliers and formulators in the industry to put together custom formulas. Have them tailored to how we want them in a way that we believe is going to add value to the customer. Now, what does that mean? That means working with our advisors who have spent almost 30 years at some of the biggest makeup brands, who have created some of the makeup brands and skincare brands you probably use today, and determining what makes sense for the skin type we’re going after. When we think about the differences, the male skin type is much more porous, which means that grime, dirt, dust, debris get into your pores, clog them, and give you acne and all other skin problems that come from that. What we’ve realized is that the makeup products that exist on the market, do the same thing because they’re made with comedogenic ingredients and comedogenic ingredients clogs your pores. What we’ve said at FACULTY is whenever we get the chance, we will always make it with non-comedogenic ingredients. This means the products are better for your skin chemically, and leave you feeling good about what’s on your face and not worried about getting acne or any other skincare, irritations, and problems. We take all these design principles from trying to build a premium formula to thinking about the skin type we’re going after to the experience of pumping a product into your hand or taking it out of a bottle. We triangulate all of those together to come to a formula that we believe works for the market and our customers.

Beauty Industry Perspectives: How to Be Successful in this Industry

The beauty business is quite competitive and fast-paced, but there are three important traits that will help you succeed. Jihan Thompson, the co-founder and CEO of Swivel Beauty, believes persistence is number one. Persistence means not giving up, whether you’ve heard no a million times or you’ve tried and failed. Keep figuring out solutions, advance your online beauty education, hone your craft, and keep improving. This level of persistence and not taking no for an answer is incredibly important. Number two, be a risk taker. Be willing to say yes when others say no. Be willing to put yourself out there, even if it feels a little bit scary. Your willingness to take risks helps get you to that next level in your beauty career. It will put you in a position for massive opportunities for growth. Put yourself out there. Take those calculated risks. No matter how scary they are, those are the ones that are going to really help grow your career. Lastly, Thompson says to focus on being business-minded. While the beauty industry can be such a creative field, it’s also super important to have business acumen. Think about how you’re going to strategically grow your business and invest in your ongoing beauty education. Contemplate how you’re going to get from where you are to where you want to go, your dreams and goals, and the steps you’ll need to take to get there. Don’t be afraid to think about the business side of things too at the start of your beauty career. When you put all of those traits together – you’re persistent, a risk taker, and understand the business side of what you’re doing – it creates a triple threat and helps you grow in your business.

Formulation Process: Highlight: Giuvidan – Celebrity Baby

At Givaudan, we work with several different clients, including fashion brands, celebrities, and haircare brands that want to create a fragrance or fragrance that goes into a shampoo. For example, a celebrity asked for a fragrance that smelled like her baby. The Brief of a Celebrity Baby We agreed and set up a brief to understand what her baby smells like. When we asked what her baby smelled like, she replied, “Well, my baby smells like my baby.” The brief is used to obtain the specs for the fragrance. However, it was tough to obtain the specs because we had no idea what her baby smelled like, nor would we likely meet her baby. We began pulling information from a client that wants a brief that smells like a baby. How does the celebrity want to use this? Is this fragrance in a bottle? Or a lotion? The Process of Cruelty-Free Beauty How our perfumer builds that product will depend if the product is going to be a body lotion, which requires less amount of fragrance that must be mixed differently than a product in a bottle. Typically, products in a bottle have an alcohol base, which requires a different concentration and different amounts of ingredients. She wanted the fragrance inside of a bottle, but she wants it to be very safe and very soft, stating, “You know, I want it to be cruelty-free.” We went back and we pow-wowed. We figured what the baby smelled like by the only evidence she provided: it’s how it comes out of the bath. We made sure the norms or regulations went through the regulatory department that tells us what ingredients we can use to make the product cruelty-free. By the way, all our ingredients are cruelty-free. Just to put that out there. We considered that she may want it made vegan. Most ingredients in fragrance are vegan, but there are a couple that isn’t because, believe it or not, you can’t use beeswax. Beeswax isn’t vegan, right? For example, many people say, “I want a honey fragrance, but I want it to be vegan.” To honor their requests—we use our pow-wow. For our celebrity, we found the regulatory pieces we want to hit, the ingredients that smelled like a baby coming out of the bathtub. We also had to ask ourselves how much did she want to spend? How much fragrance do they want to put into the product and all the other regulator pieces? From there, our evaluator and our perfumer get together and talk about how they are going to build the fragrance. It is usually made through the computer.

Beauty Writing for Online Media: Creating Headlines for Digital

Writing a headline for digital is very different from writing a headline for print. [INSERT SPEAKER HERE] believes that was actually probably one of the hardest things about switching over to digital after about four or five years in print. “When you’re writing for the magazine, a headline needs to get your point across in two to three words. You’re looking at idioms, and song lyrics, and movie titles to find a witty, kind of fun way to express the story in such a succinct manner,” explains [INSERT SPEAKER HERE]. When it comes to digital, the headline needs to do a number of things. It needs to draw the reader in, and it needs to make it clear what they’re about to read. The story online is only as strong as the headline. No one’s going to read it if it doesn’t have a great headline. “Think about all of the things that you see on your Facebook feed or your Twitter feed daily, and what you click on. It’s the headlines that draw you in, it really is,” says INSERT SPEAKER HERE]. [SPEAKER] explains the process of choosing a headline for digital copy, “At Allure, our process for a story is we submit three headlines for each story. One that’s super straight across, saying this is what you’re about to read. Then one that’s a little more vague. It kind of leaves the reader wondering, ‘what am I about to read? This is really interesting.’ Then the third can be a little bit more fun, funny, or witty. We actually have four or five editors from the social team and the editorial team weigh in on which headline we should use.” Choosing a headline for digital is a real process. “There was definitely a transition of before, when we used to just-the writer used to just submit a headline that’s what went up, to when we put this process in.” [SPEAKER] believes this process has really strengthened the content and traffic numbers. “I think brainstorming a couple headlines is always super helpful for me when writing one for digital. And again, think about what would make you click, and that’s what you want to write.”