There’s a movement right now in the world with streaming and online audiences, and filmmakers who self-distribute their films. These filmmakers figure out how to get their films booked and get them into theaters and do everything themselves. Taking the self-distribution route is completely possible for you, too. It takes a lot of work, but it’s definitely possible.

According to film industry expert David Ninh, “When I think about the role of distributors that we work for, and specifically our distributor and my role, it’s very curatorial.” Distributors look for unique storytelling. They look for whether or not the filmmaker has an interesting voice or an interesting story that they want to tell the world. They look at the film and if it’s going to be relevant and special down the road in their library. Or if it’s going to become a classic, because distributors sometimes compete for films. David adds, “I think that when there is a good film, there’s a lot of interest. A lot of distributors want it for themselves so that they can put their stamp on it and put it out to the world with the filmmaker.”

Those are very striking instances for the filmmaker to figure out the right home for their film, to get the film out to the world, and to figure out who can be the best partner for them to get it out in the widest way possible. Filmmakers need to outline the goals for their films. Some filmmakers just want a lot of money and to sell the film. Some filmmakers are more concerned with getting it out organically and having the theatrical experience by getting it rolled out in as many theaters as possible. The money is secondary to them because it’s more important to build the profile of their film in their career.

 “Being an editor gets you to understand the whole process of what a script needs, what production needs, and then, ultimately, what you need in the editing room in order to make your film effective,” David K. Irving explains. “The editor will want to spend a lot of time with the director thinking through how they want to do the story. They usually do their first cut, which is called an assembly, based on the script, and then they’ll eventually cut it down. Their most important job is creating a rhythm or a sense of pace in the film, so the film moves along.”

“I know when Shakespeare would write his tragedies, his first act always ended on a very tragic note, but he would always start the second act with a little comic scene for relief, so the audience could relax and then build up their tension for the tragedy that would happen at the second act.”

An editor, too, is looking for all those rhythms. They’re built into the script. Ideally, the director has given the editor everything he or she needs to put it together, but the editor is not on set. The editor is only making a movie out of the material they have in front of them.

“For example, many times, with an editor, I’ve seen them take a shot from an early scene and put it in a later scene as long as the wardrobe matched because it’s what they wanted in terms of their eyeballs going left to right. There’s a lot of freedom in the editing room. You have to let an editor be freeform in order to make sure they make the best movie possible,” Says Irving.

“As directors, we often get very stuck on the material we shoot. I shot a single take scene where at the end of the scene, one of the actor’s wardrobe got connected to another actor’s wardrobe and got dragged off the set. The actor was smart enough to come back on the set, but I didn’t print that take because I said I can’t use the shot if the continuity doesn’t work.”

“My editor said ‘the audience will never see the continuity problem’. That’s the take with the most energy, and that’s what’s in the film now. I, as the director, cringe every time I see it, but the editor made the right decision.”

In Midnight Cowboy ,the very famous movie with Dustin Hoffman and John Boyd, they almost get hit by a taxicab in the middle of the street in the middle of a scene, and Dustin Hoffman stayed in character as “Ratso” Rizzo, banged on the front of the taxi, and said, ‘I’m walking here! I’m walking here!’ That was never planned in the script, but in the editing room, we’re able to put it together and get this great moment that wasn’t planned, but the editor was able to use it to great effect.

An international film festival: early beginnings
“I was living in New York in the 1950s where there was this guy named Amos Vogel. He showed independent films in downtown New York in alternative spaces to various audiences,” Eugene Hernandez recounts. “Later Richard Roud, a Londoner, came to New York and to the Lincoln Center, where the New York Film Festival (NYFF) is now held.
The Lincoln Center for Performing Arts was founded in the late ’50s, early ’60s as this kind of arts campus for different art forms: ballet, opera, the philharmonic, and various other art forms.
“This is what started the connection between Amos Vogel, a guy presenting films in downtown New York, and Richard Roud, who showed films at London film festivals before moving to New York,” explains Hernandez. (Vogel and Roud co-founded the New York Film Festival.)
The NY film fest-where being different is the norm
The New York Film Festival has shown diverse cinema styles over the years. And it continues its tradition toward distinct filmmaking—high-profile films with well-known actors and directors.
Celebrated films from all parts of the world. Films that haven’t yet played to an audience in New York.
“This is the big thing about the New York Film Festival—each fall it introduces new films to new audiences, particularly to New York audiences,” Hernandez continues.
“Hundreds and hundreds of films are submitted for consideration each year, but few are selected,” Hernandez points out. “It takes place over a few weeks at Lincoln Center, at other parts of the city, and online.”
Short films, experimental films, movies from all over the world come here to New York to be discovered by audiences.
New York Film Festival is for film lovers
There’s a lot more festivals now, but NYFF has become an annual fall gathering place. Audiences get an overview, a cross-section of which films and filmmakers stand out for the fall season.
NYFF is highly regarded because it has a relatively small program, with only 25 to 30 films.
“It’s a place where we get a measure of what’s new, what’s celebrated, and what’s so special about the art form of filmmaking,” ends Hernadez.

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Part of an editor’s responsibility is to take the material and understand what the editor’s vision is, but also, bring to the table their own particular perspective.

“A really good editor understands that, what he or she feels about the material, how they respond to the material, is just as important as trying to do what the director wants,” says Sam Pollard.

Sometimes, it’s about re-editing somebody’s interview or taking an actor’s line and finding a different note, a different word, or something that they might have said in a different way, in a different take, and using that instead.

“Some people call it sleight of hand. To me, it’s part of the practice, it’s a part of what I call the nuts and bolts of editing,” says Pollard.

“I see myself in a very funny way. I see myself as not so much as a magician, but as a professional craftsperson, like a master carpenter where my job is to take all these pieces of wood, or sculptors, they have all these pieces of clay, and give it shape and form and art.”

Sometimes, editors have to try something different: that tool or that piece of clay may not work.

“I see myself as a craftsperson. I always have. And to me, that craftsperson, if he or she does their job properly, they make it rise to the level of art,” adds Pollard.

One thing that everyone needs to understand about filmmaking and film editing is that so many components are necessary to make a good film.

It’s not just shaping performance in a fiction film. In a dcoumetnary, it’s also understanding how to figure out the best pieces of an interview and make different segments come together.

It’s also understanding how to create the soundscape of the film and how to create the titles.

What’s the opening Title Sequence and what should look like? Or should there be no titles at the beginning?

How should it unfold?

Should it be at the beginning?

Should it be at the end?

“There’s some films I’ve worked on, like the title sequence in Mo’ Better Blues, a wonderful company, Balsmeyer & Everett, they created this wonderful title sequence that they gave me all these beautiful elements of Denzel and Joie and Cynda Williams, that I was able to shape to make it
work.”

“They did, also, a wonderful sequence for Jungle Fever that’s really very nice, using the landscape of Brooklyn to create the titles,” notes Pollard.

Titling is a very important part of this shaping of the filmmaking process and telling the story.

Pollard mentions a film about Martin Luther King and the FBI that he recently finished. When working on it, a company in California created a raw-ish title sequence with Martin Luther King using both imagery that we shot on a soundstage, imagery of archival footage of Dr. King with stills and other elements to create a very textured opening.

If you’ve got the budget and the money, you can do extraordinary title sequences. Sometimes, if you don’t have the budget and money, you can still do extraordinary title sequences.

Everything about filmmaking is going the extra mile, using your imagination and your sense of technique, and finding good collaborators to make the story come alive.

So you’ve made your film. Now, what do you do? Do you have this burning fire to share it with others and an audience? Then your first step is to start thinking about which film festivals you want to send it to.

Hopefully, your film isn’t too long. That’s the first piece of advice Caran Hartsfield would give: “I think there is this misconception that I am more of a filmmaker, the longer my film is. From what I’ve seen, that is the wrong way to think about it. A film festival and being a filmmaker is quite the opposite.” The tighter your film is and the more in control your story, scenes, and directing are, the better it is. If you can do a tight 10 (minutes) as opposed to an okay 20, it’s better to have the tight 10. And depending on your skill level, the shorter, the better. Just show you’re a promising filmmaker, and that’s all you have to do. Caran adds, “I’ve seen careers launched off of five-minute films, so don’t think, the longer, the better.”

It can’t be stressed enough that a lot of film festivals also cut off minimums and maximums. Often, the maximum for many festivals is 20 minutes. It’s really hard to program longer films because then they have fewer films to put in the festival. So even if you’ve made a film under 20 minutes and you think it could be longer — know that you already have your film to share with the festival.

Also keep in mind that film festivals usually have an entrance fee. Be strategic about how and where you spend your money. However, some festivals do waive fees. Send an email, explain your situation, and see if it is possible to waive the fee. If you already have a track record and you’ve established some sort of momentum with your film, this can especially be a door opener for you.

Film festivals are really great practice for you as a filmmaker to talk about your work too. Usually, there’s a Q&A after screenings for filmmakers to talk about what inspired them or their filmmaking process. This is helpful in getting you comfortable to have a dialogue with your audience and thinking about your work. And as you move forward to your next project, you will be much more aware of what you’re interested in thematically and why you’re telling this story. Because you already know that Q&A is coming. You definitely want to be clear on how your story is connected to what you’re thematically interested in.

Caran highly recommends submitting your work to film festivals. She explains, “It’s a great opportunity for an audience to see your work and share in the thing that you were most interested in and passionate about for so long.” So send out those films. Have a strategy. And put on your calendar when the film festival deadline is, and submit on time because those deadlines can come and go quickly.

“Filmmakers can benefit from the experience of submitting a film to a festival, even if they don’t make the cut. I’m talking specifically now about the New York Film Festival. There’s only so many slots. Only 25 to 30 films are chosen for the main section of NYFF,” explains Eugene Hernandez.
“Imagine watching hundreds of films and having to choose only 25 or 30. Well, I can guarantee you, as someone who watches a lot of movies, there’s another 10, 20, 30 films that you really like, but there just isn’t room for them in that festival that year.”
So, you may get a note from a film fest programmer saying, ‘We liked your movie a lot. Unfortunately, there isn’t room for it in our limited program this year. We really hope you’ll stay in touch with us. Maybe there’s room for it in another festival we organize or another way we can show it.’
Feel free to stay in touch with these people, these fests.
Festival programmers and organizers talk to each other, share information. Maybe someone will have three or four film entries, all on the same subject matter. They’ll say, ‘It’s a documentary about a topic we have another film on already, but I’m going to recommend it to my friend at a different festival. I think they might like it.’
Film fest organizers are people, too
People are busy.
A curator won’t give extensive notes to every single filmmaker -for every film they view. But if they care deeply about a film, if they feel a connection to a specific film or subject, they might. It doesn’t hurt to ask, to say, ‘Hey, can you share with me any feedback? What did you like? What didn’t you like? Your notes would be really important to me to help me understand how people are responding to my film.’
“Then as an artist, as a filmmaker, be open to what they have to say. Be open to the fact that just as we individually have our own tastes, what we like, what we don’t like, the programmer you’re sending it to may also.”
“It’s not personal if they don’t like your movie, but their response can be informative. It can help you think about how you can adjust a film or just how you talk about it. Maybe your film is being read differently by audiences than how you intended. You can go back and kind of tweak some of your messaging to account for that response,” ends Hernandez.
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“Fundamentals” means understanding the basics. For filmmakers, that means understanding where film has come from. Film is only a little more than 100 years old, but it includes literature, photography, drama, theater, dance, and music, all rolled into one art form. It’s a very powerful tool.

If you want to be successful in this field, it’s important to know what’s come before. When you stand on the shoulders of those giants, you yourself can become a giant in the field. Knowing the history of film will teach you what works and what doesn’t work, and that will make you a better filmmaker.

For instance, if you want to pitch a story, you might reference a film. Sometimes, these references can help you communicate an idea to somebody else.

Sometimes it’s hard because you don’t want to sound derivative, because hopefully you’re moving the medium by doing some original work or interpreting. It depends on what kind of filmmaker you are.

Still, you can connect to previous films to develop your style. Someone who expresses themselves with a camera should learn from previous films, just like an author would want to know literature to see how other voices interpreted certain feelings. When you make these connections, you can find a kindred spirit in a ghost of the past.

It’s sad that people in this industry don’t love history as much as they should, because we are artists. There’s always a struggle between art and commerce, but it is important to know everyone that came before.

There’s always something beautiful to learn from film history. Consider the originators of the montage, colors in film, Avant Garde film, documentaries, and music. They’re all telling a story. By looking back, you can move forward and stay current. You’ll hear new voices, learn from them, and be humbled by them.

“Being a student of film since I was 12 or 13-years-old, I just loved films,” says Sam Pollard. “Learning film history was very inspirational and informative in the shaping of my career. I would say anyone who wants to understand the evolution of film history, should first look at two groundbreaking cinema filmmakers.”
One early director’s contribution to filmmaking
“First, is D.W. Griffith. Though politically I have issues with some of his films, specifically Birth of a Nation, Griffith revolutionized narrative storytelling.”
Griffith, with his camera operator, Billy Bitzer, figured out that film was about more than having master shots. It was also about medium shots and using closeups to enhance a scene’s dramatic actions. It was about the interaction between characters.
He also created cross-cutting, parallel editing. These techniques let filmgoers see story, characters and action occurring in one place, before cutting to a storyline happening in another time and place—parallel action.
Eisenstein changed film editing forever
Another seminal filmmaker in the evolution of film is the work of Russian filmmaker, Sergei Eisenstein.
“Eisenstein’s film, Battleship Potemkin, specifically its Odessa Steps scene, was groundbreaking. It had revolutionary editing: from a political perspective, a social perspective, and from a cinematic editorial perspective,” Pollard remarks.
“This film is a must watch for anybody who wants to understand film editing and filmmaking—to watch the Odessa Steps scene repeatedly. I still am inspired and informed by that sequence. “
Another filmmaker who was very revolutionary for being very experimental but also engaging was Vertov’s Man with a Movie Camera.
Dziga Vertov was Russian, like Eisenstein. If you have the opportunity to watch Man with a Movie Camera, you’ll see he takes you sort of behind the scenes, so you see him, the filmmaker, making a film.
This was revolutionary not only back in the 1920s, but still today in 2020.
Very important filmmakers: Eisenstein, Vertov, Griffith.
Great American filmmakers after the silent era
“When we got to the world of sound, where audio became important, some filmmakers really stood out. But first, before talking about these films, one of the other silent filmmakers who stands out, and whose films I just rewatched, is Charlie Chaplin,” says Pollard.
“Chaplin’s sense of cinema, how he created emotion and character. It wasn’t with a lot of frills but just so dramatic and great. If you go back and watch Modern Times and City Lights, the guy was a revolutionary filmmaker.
But again, when you got to the 1930s, after the silent era was over, you had filmmakers like Alfred Hitchcock, John Ford, and George Stevens. These American filmmakers.
Influential filmmakers from around the world
“Later, though by the time I got into the film industry, I understood that it wasn’t only American filmmakers who were important but there were European filmmakers, too,” says Pollard.
Filmmakers like Ingmar Bergman, Robert Bresson, and Jean Cocteau.
“There were also African filmmakers, like Ousmane Sembène from Senegal. Yasujirō Ozu and Akira Kurosawa from Japan. Satyajit Ray from India.”
All of these international filmmakers were very revolutionary, with a real understanding of how to create personal, emotional cinema.
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In general, people tend to use a three-act structure when telling a story.

A beginning, middle and end are used to tell the story accurately and in a compelling way. We’ll start by setting the premise and describing the “big thing” that happened to kick-off the story. We’ll also describe the big challenge that has occurred because of the big thing. Then we will move into the middle of the story where we will describe how we go about trying to solve the problem. Then finally, we’ll end with the conclusion and how we solved the problem. Perhaps we’ll include a cliff-hanger if a secondary problem occurred, but overall, the conclusion would wrap up the big thing and big challenge that was outlined in the introduction.

The beginning is always the introduction to the world of the story and the obstacles. There are usually several different kinds of obstacles that balance each other out. There will be interpersonal obstacles, which are points of tension between people, and then environmental obstacles, like the geography of the story. It’s important for obstacles to be balanced. Too many interpersonal obstacles and your story will feel like a soap opera. And although many interpersonal obstacles allow the story to go on for years and years, and works for a soap opera, it is usually not a great strategy for a feature film.

The middle will contain both stakes and obstacles, and how the character overcomes the various challenges that they are met with.

Finally, the conclusion will typically be the final battle with the ultimate opponent. The battle that will determine whether the main character will get to the goal or not, whether they will live or die, whether they will get the girl. It’s important to note that your main character can only be as good as your ultimate opponent. Oftentimes, your opponent can be a broader issue like racism, sexism, or any other kind of ism. The key is that the opponent is really pressing down.

These are the main pillars of putting together a feature film script.

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For a capstone film project, the right scriptwriting software makes a big difference. For example, you might use Scripto, which was created by screenwriter Rob Dubbin.

Rob designed the software to keep things simple. “When I was at the Colbert Report, we were working our tails off trying to collaborate with each other,” Rob explains. “You would write scripts in the morning, and you’d expect to be done by the time Stephen rehearsed the show in the early afternoon. That’s a really tight schedule, and it’s a challenge to keep information in sync between departments.”

Rob created Scripto “to be like Google Docs for TV shows.” Writers can work together on scripts, store them on a shared folder system, and plan a show. Plus, producers can know right away if a prop has been added or cut. They can learn about major changes immediately.

With large organizations like the Colbert Report, this kind of communication helps. “It takes up to 200 people to make a show,” Rob points out. “The tighter the communication, the better the show is. More people like working there because you don’t have to sit over someone’s shoulder to type.”

So, why didn’t Rob and his team just use Google Docs? “In television, the format of the scripts is so important,” he explains. “Being able to collaborate on this very specialized form of document is essential. It creates one shared nervous system for the entire television show to work with.”

Scripto doesn’t just work for television writers. In fact, it uses two script formats. One, of course, is the studio format. This format works best for news reports and late night shows.

The other, however, is the screenplay format. “You would use this format if you were writing a short film, long film, comedy, or drama,” explains Rob. Film students could use this format to simplify their capstone projects.