Reebok x Yellowbrick Want You to #WriteYourLegacy

“Legacy isn’t just what you leave behind, it’s what you create” – #WriteYourLegacy

Reebok silhouettes have a solid place in sneaker culture history. From the colorful 5411s that got their name because of their price plus tax to the Iverson legacy that followed him even after his career ended, their silhouettes and styles tell stories that will live on forever. There is so much to be said about creating something that’ll have a permanent place in the history of sneaker culture. Sneaker culture has been carefully curated for years. Whether it is a shoe design or an editorial written about a moment, playing a role in shaping the culture is epic. If you are a High School student with a design dream who wants to earn his/her spot in sneaker culture, this contest is for you. 

Reebok and Yellowbrick have teamed up to help give young designers a chance to earn their spot in sneaker history. Fifteen High School students will have a chance at a mentorship opportunity with Xavier Jones, one of Reebok’s leading designers. Aside from an amazing mentorship opportunity, the chosen fifteen will also have a chance at a two-month apprenticeship with the brand and a chance to reimagine an iconic Reebok Classics silhouette. The application is open until April 15, 2020 @ 5pm EST. If you are a high school student or know a high school student who is ready to get their design on, click here to apply.

If a career in sneakers is something that you are interested in, visit Sneaker Essentials for more information. 

Kick Back With a Book on National Book Lovers Day

For some people, books are a great way to escape the confines of reality. Sitting with a good title and immersing yourself in its words can be a great way to relax, relate and release. With so many titles to choose from, there is no shortage of options. Books have become more popular these past few months and stumbling across new reading options is always a good thing. Whether fiction, non-fiction, a memoir or a reference title, books have always been the go-to for entertainment and education. Reading is a favorite pastime for many and right now, a popular way to level up skills and knowledge. Sunday, August 9th is National Book Lovers Day and we thought it would be a good idea to highlight some of our favorite reads across the Yellowbrick courses. In addition to taking the courses, these books are great ways to level up your knowledge in areas like Streetwear, Fashion, Beauty, Sneakers, Hospitality, Gaming, Sports, and Music. 

Some of the books we’ve selected are popular titles written by some of our very own course Professors and Industry Experts. Aside from being at the top of their game in the lessons, their books provide a deeper dive into their areas of expertise. Authors like Elaine Welteroth, Kathy Iandoli, Dan Charnas, Jeffrey Rabhan, and April Walker have added to the culture of their respective industries with titles that provide historical insight, personal narrative, and helpful information. 

Celebrating books and all things literary is something that can be done on National Book Lovers Day, or any day. With summer in session and fall on the horizon, reading a book is the perfect way to spend the day outdoors. Simply grab the title of your choice, find a socially-distant compliant area and immerse yourself in all it has to offer.

Swipe through the gallery above to see our picks and for more information on how you can apply for any of our courses, visit yellowbrick.co.

Pete Rock Talks Early Hip Hop and How He Got His Start | Interview

There are so many people who want to work in the music industry but they don’t know where to start. NYU’s Clive Davis Institute of Recorded Music, Billboard and Yellowbrick have made it easy to carve your music career path with Music Industry Essentials. Music Industry Essentials is a non-credit online course designed for people who are interested in a music career. Deciding what career path to take can be difficult and this course will hopefully make your decision much easier.  Music Industry Essentials Instructional Designer David Grandison sat down with world-renowned producer and DJ, Pete Rock for a detailed interview about his music career. Aside from lending his expertise to the course, he gave us some in-depth commentary about the history of samples, his musical influences and the importance of having a mentor. Check out a snippet of the interview below.  

David Grandison: What made you want to work in the music industry?

Pete Rock: I wanted to be in the industry per say I was under my cousin Heavy D. He was, you know, doing his own thing with music and you know got his own record deal and I was just up under him with all the experience watching, you know soaking up everything like a sponge you know learning you know I’m saying and you know I was just kind of under him. So you know he’s like family just looking out for me and you know we just together and I’m just you know doing everything that you know supposed to be done you know just you know being a learning person a person that’s learning to talk to me about your your first big break you know because I know you were on the radio and you know one of our other one of our other you know guys you would be DJ Clark Kent.          

DG: Can you tell me how that intro happened and how you made that transition from being the high school deejay to be the world renowned DJ you are today?

PR: Having my first job at a radio station in New York. And that happened because my cousin Heavy D actually told Marley Marl about me. At the time, Marley needed a substitute DJ. I had to fill in for Kevin Kev who got into a car accident and hurt himself so you know I just came in and you know try to you know impress Molly more with what you know the talent I had. And you know he liked it. So you know that was it. That was a huge break.

A lot of people don’t know who Marley is. Marley Marl was a DJ/producer from Queens, you could say he was like the J Dilla of the 80s. You know I’m saying how I look at him. I learned a lot from this guy, just by listening to his music and being a fan of what he was involved with and you know in the hip hop industry the Juice Crew, Roxanne Shante, Bismarck…He’s responsible for producing Big Daddy Kane Cool Gee Rap. He’s a great inspiration to me. I looked up to him a lot and you know, I loved his music. I encountered him the first time through Heavy D. And you know we just kind of knit together you know. He liked my talent. And you know I was a big fan of his. And at the time I was you know learning how to make music. And you know trying to form my own. Little thing you know. And you know and that happened later on in my career you know.

DG: Who was one of your biggest influences and how important is it to have a mentor? 

PR: You know I really miss my cousin Heavy D for all he’s done you know. And what he believed in what he saw in me. I think what should be known out there is that celebrities like us, you know, we also have people we looked up to. You know I’m saying that made us who we are today. That’s very important for the young kids to know that it just didn’t come out of the sky. You  know I’m saying we looked up to people like for us it was like soul singers and you know 80s rappers and stuff like that.

DG: Can we talk a little bit about the birth of hip hop and how hip hop evolved here in New York?

PR: I think what happened was before the Sugarhill Gang record that actually you know got hip hop noticed early but there was another record before the Sugarhill Gang by the Fat Bag Band called King Tim the third which was like you know a song that was rap and it was like the first real rap song that you really heard until like you know Sugarhill Gang. Then after Sugarhill Gang you had all the guys that were doing you know the park jams in the Bronx and stuff like that at home you know coming out on Sugar Hill Records Treacherous Three flash Grandmaster Flash and the Furious Five spawn e.g. the Crash Crew. The list goes on and on and on and then you know rest in peace to Sylvia Robinson she was the one that actually put hip hop on the map mainstream was the Sugarhill Gang.

You know I was eating in the pizza shop where Big Bad Hank used to work at before they became a Sugar Hill Gang (and the pizza is actually good).

DG: Yeah yeah yeah that’s right in Englewood bro.
DG: Can you talk to me about the progression of the hip hop sample?

PR: Oh the progression of hip hop sample was when it came to the music and then hip hop was like you know of course everybody sample James Brown for first the first time. And once we went through the James Brown frenzy you know, we were opened up to other things…like finding other records that are also funky with break beats but have rhythmic melodic-ness to it. Once we learned this you know we just kind of fell into it. It’s like falling in a really comfortable bed. You know, I’m saying that you look forward to sleep in it. You know what I mean and that’s what it was like. But producers like me and others you know I’m saying well you know go on digging and finding that gold out there you know. And to me it was good that we had the James Brown phase because he was the man that actually created hip hop without even knowing it.

You know that the major companies are going to look at it as stealing but this sampling we were doing of James Brown’s music was nothing but heartfelt, came straight from the heart wasn’t about stealing his music.

We had a great interview with Pete Rock and he drops many more gems in the Music Industry Essentials Course. There are a slew of NYU Professors and industry professionals that give you an inside look at how it goes down in the music industry. If you’ve always wanted a career in the music industry then this is the course for you. 

Visit Music Industry Essentials for more program info today.

Tapping the Potential of the “UnLinked Population”

Vote for Yellowbrick.co‘s hashtagSXSWEDU panel on “Tapping the Potential of the hashtagUnLinked Population” with Kimo Kippen (former VP, Global Workforce Initiatives at Hilton), Ana Campos (President & Exec Dir. of After-School All-Stars, Los Angeles), and Hanna Skandera (former Secretary of Education, New Mexico). 

Join our discussion on the most innovative pathways connecting talent to jobs by voting at https://panelpicker.sxsw.com/vote/82419. hashtagPanelPicker hashtagNextGen hashtagEducation hashtagTalent hashtagUnLinked