Getting the Most Revenue in your Music Career

For musicians who are taking time off from touring and other projects, performing in the studio is a great revenue stream. Now, how do artists get paid when they’re in the studio? Oftentimes, artists get a day rate. That means they’ll pick, for example, $100 per day, or in major instances, $500, $1,000, or even $2,500 for the day. They record as much as they can get done for the day.

Artists can get paid for the time they put in at the studio. Many times, these artists are given a flat day rate. This rate may pay anywhere from $100 to $2,500, and artists will record all they can on that day.

The great thing about the day rate is that it is fixed. If a drummer contracts work for a $2,500 payday, then he gets paid that amount whether he performs on one track or ten. Studio work for a flat day rate is not something that is regaled to small or up and coming artists. Many “big time” artists are racking up time in the studio. This is a great way to have steady income as an artist.

When a singer takes a group of musicians on the road, the musicians in the act may get a flat weekly rate of between $250 and $5,000 per week. They often also have allowances for hotels and meals as well as a per diem rate. A well-liked and respected artist who is also versatile can make money – as much or more – than a touring musician.

If a drummer comes in and records five songs, they get their $2,500. Or if they record one song, they get their $2,500. And many big name artists are recognized studio musicians, who have played on many of the records you know and love. When you’re on the road, an artist normally pays their musicians a weekly rate, where they’re getting $200, $500, $5,000 a week, plus obviously, hotel and a small per diem. So if you are a well-liked and versatile artist, there’s a great model for you to make money performing in the studio, as well as a touring musician.

Online music education tells us that production companies have always been a tremendous asset to those in the music industry. Take for instance the presence of Berry Gordy. Using the Motown Model, Gordy would find an artist, bring him or her into the musical family at Motown, and then use the same sets of musicians and writers to write and record many of the hits of notable artists such as Smokey Robinson, Diana Ross, and a wealth of other Motown artists. This successful model still exists today.

However, musicians today seem to be participating in more collaborative projects. In this form of collective music, artists from various types of media will get together and collaborate on projects. Noted rapper Dr. Dre collaborated with other producers and sound artists to create multiple hits by breakout artist Eminem. Not only did he produce a number of Eminem’s songs, but he also took part in the music making process and he appeared in numerous Eminem videos. Artists are enjoying being creative in other ways in addition to working with other talented individuals.

Music education should include teaching artists about the entrepreneurship of the music business as well as how to improve upon their personal craft. All artists should learn how to think outside the box and how to build each other up so that they can make the best business decisions for themselves. Newer artists should learn the success of the Motown model just as they should learn about other methods of creating the superior sound of success. The Rockefeller model is another profitable method of creating successful music. Artists such as Kanye, Camron, and Beanie Sigel have all benefited from the use of the Rockefeller way.

We wanted to share our successful model with as many musicians as possible. This form of music education is free; it is simply knowledge that helps all artists. Musicians and artists should want to see each other thrive and develop a family atmosphere.

Another important part of the music business is one’s staff within the recording industry. Staff is highly important. without a dependable staff, artists have to not only worry about their creative element but also the business part of the music business. A knowledgeable staff that is appreciated is a staff that goes above and beyond for their artists.

All elements of the music business must work together if artists will truly leave a legacy. The ability to collaborate with others and a supportive staff contribute highly to the success of an artist and a recording label as well as those who work in the studio.

I highly recommend looking into finding ways to collaborate with like-minded people within your friend group or your artistic group. You’ll find that you’ll get people playing on your records, or you’ll get studio time in exchange for, perhaps, doing a photoshoot (if that’s something that you do). Look for opportunities to trade your skills for other people’s skills in order to further your project along.

Specializing in Researching for the Media Industry

The ability to research is a must-have quality for those in the media. Because video and audio clips are forever, nothing is more embarrassing than for a media industry professional or spokesperson to be caught relaying disinformation.

However, most spokespeople rely on a researcher to take the time to go through articles, compile data, and determining the facts around a topic.

Researchers can make a successful career out of these skills. They may research for the media spokesperson, or they may work as a researcher for documentary productions. A research staff person is critical in providing the production staff with the vital information on a topic. A research staff person is a bit like a computer database; they are expected to hold on to various bits and pieces of information over time. Some even report the information they compile. Others take part in media education projects working behind the scenes.

Some research staff members may put their research to use in a variety of ways. They may write for a newspaper, or they may be a part of a new group of online media writing enterprises, such as blogs and podcasts. Podcasts are becoming highly popular as more and more are depending upon online media education for their information.

One can use reading, writing and research skills in a number of ways in the online world today. A research staff member is able to contribute much to a media organization, and many employment opportunities to utilize those skills are present in the job market today.

Growth Hacking in the Music Industry

Thinking orthogonally again, a really great trend that comes more from the technology world but is a great one to also bring into the music world is this concept called growth hacking. The overlying idea behind growth hacking is this sense of taking areas of marketing and creating things that we’ve always described as completely disparate things. For example, being in the studio, getting my message out, advertising, doing data analyses, looking at who is resonating with my stuff — we’ve traditionally thought of these as separate phases and that they each happen only once.

Growth Hacking in Music Education

Growth hacking says, “Not so fast.” That process can be cyclical and going on all the time. If I have enough songs and am putting out a song today, I can look at how people resonate with it and who’s resonating with it, and that can influence the song that I’m putting out next month.

And we just keep going around. It doesn’t have to be so isolated. A really great example of who’s done growth hacking well is anyone who makes a change to their product that sort of does the marketing for them. Remember this as you continue your online music education.

Storytelling: A Definition of ‘Story’

At the most elemental level, when you consider what art or story is, you’re thinking about the first moment of consciousness or awareness. At the beginning of civilization, humans made marks all over the wilderness to chart their movements. These were just arrows or instructions on how to find an animal or a plant food source. Later, we began to put marks on the trees or structural walls that symbolized internal meanings.

That’s the start of creating a story where you have not only the external information, the goal or destination, but also the internal emotion that came with it. That is the launch of communication media.

At its base configuration, you’ve got art or storytelling as the meeting of external and internal story elements. And there are few exceptions when you’re thinking about art or media forms, whether high art, low art, big-budget movies, experimental films, literary novels, or paperback novels. There’s always an external and internal story.

In high art, the internal story is more strongly emphasized. The more base and genre-linked the story, the more attraction it holds for the masses when an external story is emphasized. A high-action film is all the physical activities. But if you have an action hero with no internal story, audiences are just not interested, we can’t watch.

But you can think about the story in other ways as well. The E.M. Forester example, which is often cited by writing instructors and literary gurus, is the king died and then the queen died, right? That’s not a story yet. That’s just external fact. The king died – and the queen died of grief is a story because the plot provides an internal story as well.

In journalism, it’s the same. It’s very hard to just report media facts without bringing an internal story. People will ask, “Where’s the story?” It’s something that can be quite irritating if you’re a journalist trying to share helpful information with the public: “These are important facts; I want to get this information out there.” But your editor, a staunch member of the media industry, is saying that there’s no story because there is no internal content.

The public has a really, really hard time remembering or relating to any external facts in media writing without internal content or media education. But I don’t think that that’s really part of storytelling as much as it is part of us. That’s just the way we relate to information and how we structure our memories. It’s also how that we relate to each other. With the help of online media education, people can learn to appreciate the internal story in art and journalism while developing a deeper ability to understand human nature.

Guarantee Your Plays with Quant-Based Marketing

Before releasing work in the music industry, something really important I recommend doing is called “quant-based marketing.” It’s basically this idea of literally plotting out how you’re going to get the amount of traffic that you would like to get before ever releasing music. What we really want to avoid is putting out a song, and then first starting to market it, and getting a certain amount of traffic. A music journalist or an influencer wants to feel like they’re getting to cover something new.

The first thing to do is to establish a goal. Let’s say you want to put out a song soon. Say you would like in the first four weeks to get, say, 50,000 streams. That’s totally cool. We just need to reverse engineer how you’re going to get that. So what I’m going to do is pick a few outlets, influencers, things I either have relationships to or people that I’m starting to build relationships with, and I’m going to look at their audience size. If you’re a student at a university, a great place to start is to see if there’s a school paper or a school blog at your university, even if you’re in online music education. Would it be relatively easy to look up the editor’s email address and send them a message, asking to be covered in it?

Next, I would look up the traffic amount; what is the audience size of that school paper? In music education, you’ll find there’s a great website called SimilarWeb. Amazon has a tool called Alexa, where you can check the traffic counts of different websites. So, let’s say your school is getting 100,000 unique visitors a month. Basically, you can think of it like this: if the school paper writes an article about me, in theory, 100,000 people could be seeing that article about you and your song.

The next part of it is sort of trying to guess how many people would actually convert from that. So even though 100,000 people might see that article, maybe only 10% will click on it. So that gets us down to 10,000 people actually seeing your article. Now, they’re reading your article. The question is how many of those people are actually going to click on the song? That was your goal all along. Maybe 10% of that 10,000, so let’s say a thousand people end up being converted to your song if you’re featured in your school paper. That’s amazing.

We know that beforehand, even if our goal is 50,000 hits and we just got a thousand, we’re on our way. Now, we just need to do that five, six, ten, fifteen more times with different kinds of outlets. Doing all that before deciding what the release date is is huge, because then the release date comes, and you know what? You can sleep really soundly knowing you’re not guessing. You’ve pretty much guaranteed the amount of traffic you’re going to get. This is going to be a very big difference between artists that are really disheartened by the response they get versus ones who know that it’s starting at a certain point and hopefully grows from there.

The Elements of Good Writing in Media

Good writing is made up of many elements. Writers must display natural curiosity, passion and a drive to undertake the hard work of writing. Writers must write a great deal, writing and revising, practicing consistently to hone their craft.

Learning to write is much like learning to play an instrument. Good writers put in the hours to improve their craft, yet there are those who do not truly understand the process of learning to be a good writer. If one chooses to undertake media writing, that person must put in the effort to learn exactly how that area is unique.

There are those budding writers who become confused about writing, and they might best benefit from media education. These individuals initially think to themselves, “I’m literate; I can read. Surely, I can put letters together, form words, and then make sentences that will form paragraphs.” While it is true that this is a form of writing, that does not necessarily make good writing.

Good writing is something that many in online media education are attempting to explain and teach. However, many teachers are still learning the craft themselves! They need a professor to challenge them in writing essays and other media.

I once had a professor that challenged my classmates and I to an essay contest. During my freshman year, the professor gave the assignment, and my first thought was, “I’m a smart kid; I know how to write an essay.”

However, when the professor returned our essays, he explained that most of the essays had earned “F’s” with a few earning a “D.” There were two essays that had been awarded a “C” – an average grade – and the professor explained that those two writers had “fought for” that grade.

Many years passed before I understood why he gave the class such an assignment. The essay was not about explaining what good writing is; he taught us that we needed to “show” rather than “tell” in our essays. The assignment was not truly to explain good writing, but to demonstrate to the professor good writing techniques in my own work.

What is good writing? Good writing exhibits concrete details that paint a picture for the writer’s audience. Good writing expresses points of view, and it utilizes words in specific ways. Good writing should be structured to a point so that readers can follow the passage. It is not vague. Readers should be able to not only access what the writer is trying to say, but to understand the details and supports for a specific point of view.

Good writers are able to express themselves in a meaningful way throughout the media industry. People must be able to grasp what writers are intending to express. It should be accessible, using vocabulary that is appropriate but not so challenging to readers that they can’t understand the concepts behind the essay. Writers should work to lessen any “speed bumps” for readers – wordiness, unfamiliar words, lack of context clues or jargon in one’s writing. Good writing grabs the reader’s attention and holds it for the duration. It stimulates the mind and leaves the reader understanding the writer’s point of view and perhaps inquisitive to learn more.

Hospitality Riders and Preparing for a Music Show

When you’re booking a show, there are a whole lot of actions you need to take before you actually get into the venue on the day of the show, and one of those actions is called advancing. To do this, you write an email to the venue in preparation for your show with your tech rider, your hospitality rider, your questions about the run of the show, and any other information you may have, including your stage plot as well as your input list.

The hospitality rider is often what the band sends to the venue to make sure that they’re hydrated, and that they have everything they need in terms of a backstage setup. That includes water, drink tickets, towels, a mirror, chairs, and other things you might need to make sure that you take care of yourself in order to put on the best performance that you can.

In some cases, hospitality riders can actually be pretty funny. Some people will put that they only want green M&Ms. Some people will put that on Monday, they would like Doritos, and on Tuesday, they would like Ruffles. Some people have puzzles on their riders. They like to keep things fresh backstage and have something to do. A lot of people have newspapers from the area on their riders. Some people have even put kittens and puppies on their riders and actually received them.

One of the most important things to remember when you walk into a venue is that you are in control of your show. I don’t mean that you need to be overconfident about the way that you take up space in the room. What I do mean is that your kindness to your bandmates, your kindness to the employees of the venue, the front-of-house engineer, and everyone else who’s working is really paramount to everything else. You are in control by the way that you treat everybody and the way that your generosity comes through while playing the show.

If you’re interested in finding out more about how artists interact with venues, in addition to many concepts and lessons about working and succeeding in the music industry, think about giving online music education a try. This is the only form of music education that requires nothing more than an internet connection, and ideally a passion for the subject.

The Media Writing Landscape

This module is really an overview of media writing. It will help you understand the professional landscape of becoming a writer in today’s media industry, which is always in flux. Be prepared to change, and be prepared to pivot. The following information will help you understand how to become a media writer in the Digital Era and beyond. In this first module, you’ll understand what it takes to become a professional writer in today’s digital, print, and broadcast industries. Journalism has history, and this module will introduce you to that history. You’ll learn about the landscape of media education and all the skills that it takes to become successful, especially in this Digital Era where everything is in flux as it has changed so much over time. Online media education offers you the ability to navigate this exciting and complex landscape as a dynamic career opportunity.

Understanding Effective Entertainment Writing for the Media

When it comes to entertainment stories, the people who really excel at media writing are people who become super fans and want to be in this business to take a peek behind the curtain and see how things operate, get a media education. When I was very young, I was obsessed with watching as many movies as I could and watching as much TV as I could. My mom picked up a letter from me when I was 5 years old, and it said “I just want to eat popcorn and watch movies all day for a living.” I got about as close to that as I could, having a real job.

People are putting their hearts and souls into these productions, and when a movie bombs opening weekend and everybody’s making fun of it on Twitter, years of people’s lives and their livelihoods have banked on the movie’s success. There are a lot of different parts of the making-a-movie stew that can screw up, and the movie goes from an Academy Award winner to total dust. There are so many parts that go into making a movie, and people work so hard to put their all into it. It’s such a tight rope of putting yourself out there. If you really are passionate about learning those stories from people, that makes a great entertainment writer, and that makes a great entertainment story.

Alongside that, you want to be able to pull yourself out and be professional enough to know that there is a business element about the media industry. Like at “Variety,” we’ve been known for more than 100 years as the business of entertainment. That’s our slogan because we want to break down the deals in the deal-making. It’s the intersection of loving art and then understanding the commerce behind it.

Entertainment and media journalists have a bit of a luxury. They tend to be a little bit more adventurous and curious than other journalists and other fields I’ve met with, wanting to understand what’s new. The music journalists at our publication, they’re all musicians in their spare time, and they’re not stuck in whatever decade they came of age listening to music. They’re wanting to hear what’s fresh, what’s new, and really act upon that. One of the things about my job that makes me the happiest is finding that small movie or that small record that you really think deserves a bigger platform and then telling people how great it is.

If you want to keep that content fresh, you’re gonna want to keep the site refreshed, updated, and current. You’re gonna want to be on all social media platforms and integrate yourself in a way that is natural while not trying too hard to fit in. We at “Variety” always know that we are a business publication. So when we go on Tik Tok, for example, we’re teaching people how to make it in the entertainment industry or how to be an entertainment journalist. It’s a type of online media education. We’re trying to comment on these platforms from our vantage of knowledgeability plus trying to remain current and keep ahead of things.

Understanding The Restaurant: Profit and Loss Statement Management

Let’s take a closer look at the true sentiment to success for restaurants in the hospitality industry: cash flow and creating a business that’s profitable.
One of the things that come out of professionalizing the industry, is people get into the restaurant business to run it as a business. There’s a lot of romance in the restaurant business. We all love eating food, preparing Grandma’s recipes, and we all like to entertain our friends. Who doesn’t like to have a beer with their buddy? There are lots of wonderful romantic aspects of the restaurant business.

However, unless you are someone who has lots of money and just needs a restaurant to be entertained, we want to be profitable. To be profitable, you must establish clear budget accounts. You must make sure that there is a cash flow analysis. That you will have cash when it comes time to pay the food bill, that you will have cash when it comes time to pay for salaries of your laborers. So cash flow is important. That comes off your budget and your profit-and-loss statement every month.

A good restaurateur must establish food costs and the pricing of their menu items. They make sure they are producing a profit revenue that will bring profit to the bottom line. It has to pay all of its bills. That’s your cash flow. It needs to leave something at the end for the owner.

Many restaurateurs overspend and over-design. They find themselves in debt before they get started, and they are never able to fully catch up. So you must look at those numbers every month and make sure that you are trending to profitable revenue.

Food cost becomes important. If your food cost is too high and your cost of the item to the consumer is too low, you’re giving food away. You’re not making enough money.

On the other hand, if your food cost is too low and your price to the consumer is too high, you’re stealing from the consumer. So you need to find a middle ground on your pricing. You need to compete in the marketplace and you need to produce enough revenue to pay your bills and have some money left over for the owner.

For the first three years of a restaurant, a lot of that profit you make is going to be put right back into the restaurant. You’ll look at different food products, maybe changing the to-go items, mounting a catering campaign, or getting involved in alcohol.

So you must reinvest in your restaurant product. The success of any restaurant-when I ask a student, the answer they give me is typical: good food, great service, beautiful dining room, good marketing. Well, they are all important. However, the main ingredient of any restaurant that makes it most successful is positive cash flow.