Learn the Business

Gain valuable industry knowledge through on demand video lessons and experiences, and acquire real-world skills through self-paced projects.

Map your Career

Learn about all the various career paths in the streetwear world, and get first-hand tips and advice on how to achieve your goals from the biggest names in the business.

Boost your Cred

Learn from faculty from the renowned Parsons School of Design, and earn a Certificate of Completion from Parsons to add to your profile.



Streetwear Essentials includes 5 video-based course modules, and related activities. Each module is broken into several shorter lessons that you complete at your own pace. Graduates of the program earn a non-credit certificate of completion from Parsons.

Parsons Module 1

Module 1: Streetwear Origins

With reflections from iconic designers and industry experts, trace streetwear’s evolution from its origins in niche counter-cultures to its standing as a force in fashion.

Parsons Module 2

Module 2: Designing Streetwear

Learn how to turn inspiration into garments with lessons on brand narrative and identity, typography and logos, materials, tech packs, and sampling.

Parsons Module 3

Module 3: Marketing, Branding and Visual Communication

Dive into marketing strategy—identifying your market, utilizing media, creating marketing materials, understanding trade shows and brand activations.

Parsons Module 4

Module 4: The Future Of Streetwear Retail and Distribution

Understand retail and its future: how will VR and AR, new models of e-commerce, 3D/4D printing, and direct-to-consumer sales change the face of retail?

Parsons Module 5

Module 5: Business and Entrepreneurship

Take a look into the business of fashion: learn how and where to sell products, if you’re ready for retail, and advice on strategic partnerships.

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