Gain valuable industry knowledge through on demand video lessons and experiences, and acquire real-world skills through self-paced projects.
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PROGRAM OVERVIEW
Map your Career
Learn about all the various career paths in the streetwear world, and get first-hand tips and advice on how to achieve your goals from the biggest names in the business.
Boost your Cred
Learn from faculty from the renowned Parsons School of Design, and earn a Certificate of Completion from Parsons to add to your profile.
INSTRUCTORS & INDUSTRY EXPERTS
Heron Preston
Founder / Designer, Heron Preston, Parsons Alumnus
Jeff Staple
Founder / Designer, Staple Design
James Whitner
Founder, The Whitaker Group
Shanel Campbell
Parsons School of Design
April Walker
Founder / Designer, Walker Wear
Michael Cherman
Founder / Creative Director, Chinatown Market
Don C
Founder / Designer, Just Don
Nicky Diamond
Founder, Diamond Supply Co.
Chris Lacy
Parsons School of Design
Keanan Duffty
Director of MPS Fashion Management, Parsons School of Design
Rob Cristofaro
Co-Founder, Alife
Leah McSweeney
Founder / Designer, Married to the Mob
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CURRICULUM
Streetwear Essentials includes 5 video-based course modules, and related activities. Each module is broken into several shorter lessons that you complete at your own pace. Graduates of the program earn a non-credit certificate of completion from Parsons.
Parsons Module 1
Module 1: Streetwear Origins
With reflections from iconic designers and industry experts, trace streetwear’s evolution from its origins in niche counter-cultures to its standing as a force in fashion.
Parsons Module 2
Module 2: Designing Streetwear
Learn how to turn inspiration into garments with lessons on brand narrative and identity, typography and logos, materials, tech packs, and sampling.
Parsons Module 3
Module 3: Marketing, Branding and Visual Communication
Dive into marketing strategy—identifying your market, utilizing media, creating marketing materials, understanding trade shows and brand activations.
Parsons Module 4
Module 4: The Future Of Streetwear Retail and Distribution
Understand retail and its future: how will VR and AR, new models of e-commerce, 3D/4D printing, and direct-to-consumer sales change the face of retail?
Parsons Module 5
Module 5: Business and Entrepreneurship
Take a look into the business of fashion: learn how and where to sell products, if you’re ready for retail, and advice on strategic partnerships.
