LEARN ALL ANGLES OF THE STREETWEAR BUSINESS
Featuring Parsons faculty and leading industry experts.
50% off with the code LAMELO
Includes:
- Course Catalog (.pdf)
5 Courses
Certificate of Completion from Parsons School of Design
20+ Hours of on-demand video
Real-life activities and simulations
Culminating capstone project for portfolio use
360 factory, design studio and retail flagship tours with GeoLocation Technology - Facilitated group community
- Easy access via mobile and desktop devices
LEARNING OBJECTIVES AND ACTIVITIES
After completing Streetwear Essentials, you will have an understanding of the core components of the streetwear industry, including:
- How to nurture entrepreneurial ideas in the streetwear industry
- The evolution of the T-shirt from ready-to-wear garments to cut & sews
- The importance of tech packs (spec sheets), patterns, sampling, and size grading
- The career options, terminology, and general knowledge of the streetwear industry
- The business behind streetwear and its influence on the culture
- The strategy, science, and theory behind exclusivity and the “Drop”
- The influence of DIY culture
- Current trends in streetwear design
- The basics of manufacturing, distribution, and retail
- Strategic branding, brand building, and marketing of streetwear brands
- The history and evolution of streetwear (including various branches like athleisure, sportswear, and performance wear) and its milestone moments
- Using graphic identity to express social/political points of view
