LEARN ALL ANGLES OF THE STREETWEAR BUSINESS

Featuring Parsons faculty and leading industry experts.

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* Enter your personal promo code in box at bottom of the payment page to enroll for $299.

Includes:

  • 5 Courses
  • Certificate of Completion from Parsons School of Design
  • 20+ Hours of on-demand video
  • Real-life activities and simulations
  • Culminating capstone project for portfolio use
  • 360 factory, design studio and retail flagship tours with GeoLocation Technology
  • Facilitated group community
  • Easy access via mobile and desktop devices

LEARNING OBJECTIVES AND ACTIVITIES

After completing Streetwear Essentials, you will have an understanding of the core components of the streetwear industry, including:
  • How to nurture entrepreneurial ideas in the streetwear industry
  • The evolution of the T-shirt from ready-to-wear garments to cut & sews
  • The importance of tech packs (spec sheets), patterns, sampling, and size grading
  • The career options, terminology, and general knowledge of the streetwear industry
  • The business behind streetwear and its influence on the culture
  • The strategy, science, and theory behind exclusivity and the “Drop”
  • The influence of DIY culture
  • Current trends in streetwear design
  • The basics of manufacturing, distribution, and retail
  • Strategic branding, brand building, and marketing of streetwear brands
  • The history and evolution of streetwear (including various branches like athleisure, sportswear, and performance wear) and its milestone moments
  • Using graphic identity to express social/political points of view
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