“Let’s Go back, back to the Gap”, Kanye West (Starships)
In a post hashtagged #WestDayEver, the @kanyew.est IG account confirmed what most of us already knew. The streets have been talking about this but today, we have confirmation. Kanye West’s Yeezy brand has officially inked a 10 year partnership deal with GAP. Ye decided to bring his Yeezy apparel line to the clothing store chain as a possible ode to his teenage years.
Like most of us, Kanye worked his teenage years at the GAP, but in Chicago. If a career in the fashion industry was something you wanted, the Gap was referenced as the place to start. From folding boards to merchandising the store windows, the Gap was the perfect place to get both retail and design experience. In the partnership release, Gap cites West as a “disruptive force across music, footwear, fashion, architecture, and more”. This seems like the perfect union as the Gap brand has been somewhat of a retail disruptor as well.
Kanye has had success with his Yeezy brand with an adidas partnership in the footwear department. It will be interesting to see what he can do with his apparel collection. Yeezy apparel was set at a pretty high price-point. Hopefully this partnership will make it a little more affordable for all to enjoy. Release dates are still being tossed around but we can expect to see the first drop sometime in 2021.