Go inside the key areas of the industry with 30+ on demand video lessons and experiences and learn real-world skills with self-paced projects.
Menu
Featuring
Menu
PROGRAM OVERVIEW
Map Your Career
Learn about all the various career paths in the sports world, and get first-hand tips and advice on how to achieve your goals from the industry leaders.
Boost Your Cred
Earn a Certificate of Completion in Fundamentals of Global Sports Management to add to your profile.
Expert Instructors
Vince Gennaro
Associate Dean, NYU Tisch Institute for Global Sport
Dr. Brandon Brown
Clinical Assistant Professor, NYU Tisch Institute for Global Sport
Bria Grant
CRM & Business Intel Manager, BSE Global
Brendan Parent
Director of the NYU Sports and Society Program and Clinical Assistant Professor, NYU Tisch Institute for Global Sport
Dr. Bri Newland
Academic Director of Undergraduate Programs and Clinical Associate Professor, NYU Tisch Institute for Global Sport
Christie Landi
Vice President, Sports & Entertainment Group Sales and Service The Madison Square Garden Company
Dr. Andrea N. Geurin
Academic Director and Clinical Associate Professor, NYU Tisch Institute for Global Sport
Jason Negron
Host, Madison Square Garden
David Hollander
Clinical Associate Professor, NYU Tisch Institute for Global Sport
Jessica Palermo
Assistant Commissioner, Men's and Women's Basketball Operations Big Ten Conference
Lee Igel
Clinical Associate Professor, NYU Tisch Institute for Global Sport
Madison Brown
Community Relations Assistant, New York Jets
David Abrams
Clinical Assistant Professor, NYU Tisch Institute for Global Sport
Michael Shear
Vice President, Strategic Partnerships Fan Interactive Marketing
CURRICULUM
The program includes 6 modules. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Upon successful completion of the program, students receive a non-credit certificate of completion from NYU.
Sport Course 1
Module 1. The Essence of Sports & Fandom
Learn about the history of organized sport, social issues in sports, and understand the background context for the digital transformation happening in sports.
Sport Course 2
Module 2. Sports Media & Marketing
Explore the elaborate marketing needs and digital innovations impacting events, teams, players, and endorsements.
Sport Course 3
Module 3. Sports Data & Analytics
Gain an understanding of how data-driven decision is driving the future of sports – from efficiency of a team based on movements to a profile of a player – with multi-million dollar consequences.
Sport Course 4
Module 4. Global Sport Ecosystem
Delve into the elaborate ecosystem that supports sports – from economics to organizational behavior to urban planning and relationships with local communities.
Sport Course 5
Module 5. The Transformative Power of Sport
Review nonprofit and social entrepreneurship organizations and the transformative impact sports can have for individuals, communities, and society.
Sport Course 6
Module 6. Sports Innovation & Disruption
Prepare for the future with lessons on recent innovations and emerging sports technology.
