I enrolled in Sneaker Essentials so I could..
continue to learn more about the industry I plan to pursue a profession in, regardless of whether my plan is successful or not.
Where are you working now?
Right now, I am a Seasonal Athlete at the Nike House of Innovation on 5th Avenue. Previously I had an unpaid internship at Staple Pigeon.
How did the course prepare you for working in the sneaker industry?
There wasn’t any rock that was left unturned really. The course covered everything that needed to be covered in the process of coming out with product, at least to my understanding. I learned about crucial aspects when it comes to the actual manufacturing of a sneaker, the history of footwear, and how to market a product alike. I came into the course knowing I love sneakers, but now because of the course,I now know that I love to tell stories and I want to use sneakers as the medium in which I tell those stories from a marketing perspective.
What assignment, course, and/or instructor sticks out in your mind or taught you something valuable?
The sneaker design project was really fascinating and nerve racking at first. I was afraid to tackle the challenge at first but eventually I came up with a great story to tell which was reflected on the design. Throughout the course of completing the assignment, I learned how to use Adobe Illustrator and found a new hobby in making sneaker templates to create custom colorways in my free time.
How did the partnership with the Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?
It played a big role. I actually wanted to attend FIT so to be involved with the school and sneakers alike is a good look for me.
Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?
It played a role in my interview process for Nike. It helped bolster my resume and show that I was really serious about getting involved in the industry one way or another.
What would you say to a friend or fellow sneakerhead about Sneaker Essentials?
If you really love sneakers as much as you say you do or want to learn something new, this course is for you. No question about it.