“So I Could…” | Michael Franz

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Name: Michael Franz
Course: Sneaker Essentials
Instagram: @welcomemyfranz

I enrolled in Sneaker Essentials so I could..

pivot my career path to sneakers through the added skills this course provided.

Where are you working now?

American Honda Motor Co. as a District Sales Manager in Atlanta, GA

Has your experience in Sneaker Essentials impacted your career at all yet, and if so, how?

I used the downtime of the past 3 months pandemic to buy an ipad and apple pencil and learn to design mockups in Procreate, some paid opportunities have already come through the pipe, my final assignment being an example of that.

Why did you think the course was right for you when you enrolled?

Because I love all things sneakers and wanted to become a student of my passion!

How did the course prepare you for working in the sneaker industry?

It taught me the top down view of what the industry looks like and what the different roles entail. I was able to see where sneakers began and where they are going in all facets as well and that was important to being a well rounded student of the industry.

How did the partnership with Fashion Institute of Technology for Sneaker Essentials affect your choice to take the program?

Brought validity to the curriculum for me.

What is your biggest takeaway from this program?

That there is a vast amount of jobs and roles that you could fit in within the sneaker world, you just need to carve out your place in it by honing in on which part you love most.

What would you say to a friend or fellow Sneakerhead about Sneaker Essentials?

I would highly recommend taking the course and putting the time in to soak up every lesson.

Explore all angles of the sneaker business – from design through sale – with this online program from FIT, featuring Complex and leaders from across the sneaker world.

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