Fashion Institute of Technology faculty, together with leaders from Complex and across the sneaker world, will teach you about the key areas, and related career opportunities in the ever-evolving sneaker industry.
Boost Your Career
Build your sneaker industry skills and expertise in key areas such as:
Sneaker design and functionality
Manufacturing and distribution
Brand strategy and marketing
Publicity and media
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96% of our students would recommend this program to a friend
Explore the history of sneakers – from performance, to fashion, to self-expression – and the evolution of sneaker culture.
Gain an understanding of design considerations including the design brief, color, materials, parts and lasts, sketching and drafting, tech packs, and prototyping.
Go inside the factory to see how sneakers are made and learn about key steps like pattern making, upper assembly, outsole application, and production.
Learn about the ways a sneaker gets to market through exploration of trade shows, traditional and non-traditional retail, boutiques, select release dates and drop strategy, and conventions.
Dive into marketing strategy with modules on brand strategy, creating a brand story, marketing tactics, digital apps and web marketing, endorsements, collaborations, and more.
The experts from Complex lead instruction on sneaker media, social and video strategy, game changers in sneaker media history, and teach you how to create your own media.
Level up. On YOUR schedule. –
The program includes 6 online course modules, and related skill-building activities. Each module is 3-5 hours, and is broken into several shorter lessons that students complete at their own pace. Students earn a non-credit certificate of completion from FIT.
Learn The Business
Get insider access to key areas of the industry with 45+ on-demand video lessons, and build real-world skills through self-paced projects and simulations.
Map Your Career
Learn about all the various career paths in the sneaker world, and get first-hand tips and advice on how to achieve your goals from the biggest names in the business.
Boost Your Cred
Earn a Certificate of Achievement in Sneaker Essentials from the world-renowned FIT to add to your profile.
Instructors and Industry Experts
Joe La PumaHost of Sneaker Shopping, SVP Content Strategy Complex Media
Sarah MullinsAccessories Design Chair, FIT
Gregg WoodcockAdjunct Instructor, Accessories Design, FIT
Jeron SmithChief Marketing Officer, Stephen Curry 30 Inc.
Nick DePaulaFeature writer at ESPN and Creative Director of Nice Kicks
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Byron JohnsonSneaker Essentials Graduate
Since taking Sneaker Essentials, I left an industry I wasn't passionate about, and it motivated me to get a job in sneakers, and now I'm working at Footlocker HQ.
Kevin TrotmanSneaker Essentials Graduate
I enjoyed the course extremely, and it honestly helped me land my new job at the New Balance headquarters. I'm living my dream!
TimothySneaker Essentials Graduate
This course did not just do a small overview of things, but it dove into the depths of each field of the sneaker industry from culture and history to design, all the way to marketing. I think this was the best portion of the course especially getting to hear from different people in the sneaker marketing section and learning ways to market social media, how big name companies market and giving you the stepping stones for starting a boutique.