Rhuigi Villasenor knew he was destined for the fashion world. Coming to Los Angeles at the age of 11, he was drawn to the arts and fashion. Rhuigi knew he was on to something when he designed a t-shirt that tapped the culture and it was a hit. The black and white paisley bandana print tee sold for $200.
Shortly thereafter, Rhuigi launched Rhude, a ready-to-wear luxury brand. He launched the brand from his parents house on his mother’s laptop. Since then, the brand has become a pillar in the streetwear community. Rhude designs were spotted on Kendrick Lamar when he accepted his Pulitzer Prize, Ellen Degeneres, and A$AP Rocks. Villasenor, founder of Rhude, is currently the creative director of the brand. He was recognized by the Forbes 30 under 30 Art & Style list in 2019.
Yellowbrick believes that a student’s personal passion and hustle – rather than financial resources – should determine how far they can go. Along with our partners, our aim is to empower students who are passionate about streetwear to pursue rewarding career opportunities that can spark their interest and open doors to a fulfilling future.
Yellowbrick’s programs have the potential to change students lives by:
Rhuigi’s scholarship is to empower up-and-comers to pursue careers in streetwear and related fields.