Career Profile, Salary & Job Outlook —
What does a Social Media Coordinator do?
Social media coordinators create engaging social content for shows they are assigned to. Their content should engage the show’s audience and attract new potential viewers. In addition, they manage and maintain social media calendars. Coordinators also interact with viewers in social conversations. They also define and oversee key performance indicators (KPIs) and report metrics to stakeholders.
How much does this career make?
According to Salary.com, Social Media Coordinators make a national average of $42,384 or $20.38 an hour (as of April 2022). Entry-level coordinators make around $37,923 annually, with senior-level coordinators making $48,880 a year. Of course, this wide range also depends on skill, seniority, company, and location.
What is the job outlook for this career?
Analysts forecast that television revenue will grow to $231 billion by 2024. In addition, according to the U.S. Bureau of Labor Statistics (BLS), job opportunities in the marketing field (including Social Media Coordinators) will increase by 10% during the 2020-2030 decade.
How to kick off your career:
- Set up accounts across Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok and build your audience.
- Explore the NYU x Rolling Stone x IndieWire Film + TV Industry Essentials online course.
- Download Yellowbrick’s Ultimate Television Career Guide.
Maisha Closson, Film & TV Industry Essentials contributor,
Executive Producer of The L Word: Generation Q
Publicity Director | Marketing Director | Sales Planner | Marketing Assistant | Sales Agent