How to Become a Social Media Coordinator

Social media coordinators create engaging social content for shows they are assigned to.

Career Profile, Salary & Job Outlook —

What does a Social Media Coordinator do?

Social media coordinators create engaging social content for shows they are assigned to. Their content should engage the show’s audience and attract new potential viewers. In addition, they manage and maintain social media calendars. Coordinators also interact with viewers in social conversations. They also define and oversee key performance indicators (KPIs) and report metrics to stakeholders.

How much does this career make?

According to, Social Media Coordinators make a national average of $42,384 or $20.38 an hour (as of April 2022). Entry-level coordinators make around $37,923 annually, with senior-level coordinators making $48,880 a year. Of course, this wide range also depends on skill, seniority, company, and location.

What impact does this career have towards the television industry?

Social media coordinators strengthen awareness for the show. Social media provides a cost-effective marketing strategy and allows fans to feel like they’re feedback is heard and valued. They are the shows public voice and face.

What is the job outlook for this career?

Analysts forecast that television revenue will grow to $231 billion by 2024. In addition, according to the U.S. Bureau of Labor Statistics (BLS), job opportunities in the marketing field (including Social Media Coordinators) will increase by 10% during the 2020-2030 decade.

How to kick off your career:

Maisha Closson

Learn from: 

Maisha Closson, Film & TV Industry Essentials contributor,
Executive Producer of The L Word: Generation Q

Publicity Director | Marketing Director | Sales Planner | Marketing Assistant | Sales Agent

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